Industrial Buying and the Rise of Buying Committees

Industrial Marketer

Mar 30 2022 • 48 mins

As the world has become more digital, the industrial buying journey has become more complex. It’s an elongated, non-linear process that usually involves multiple stakeholders from each prospective company or current client. The stakeholders are doing massive amounts of online research independent of each other before anyone engages with the seller. That means it is more important than ever to understand who you are marketing to and when those touchpoints are taking place.