How do align marketing assets when resources are low? Taking advantage of all of your resources will be a valuable skill as B2B SaaS marketers navigate through the current economy.
* You likely have more assets within your organization than you’re aware of.
* Aligning marketing assets with current needs and resonance within the organization
* Share assets across the organization
Categories of Assets Josh mentions
Talent / People Skills
* Founders / Team members
* Examples .. Tactical skills
* Thought Leadership Content Marketing
* SEO
* Copywriting for Landing Pages
* Technical writing
* Demand Generation
* B2B Social Media
* Product Design UI/UX
* Product Management
* Customer Advocacy
* Customer Systems + Integration Workflows (CRMs, CMS, Zapier)
* Email Newsletter/Publication Communication Writing to Customers & Prospects
* Customer Interviews
* Product Launches
* Video Content Creation
* People Management
* Project Management
* Partnership Management
* Creating frameworks for explaining concepts
Distribution - Access to people
* Email lists
* Customers
* Newsletter subscribers
* Communities?
* SEO Traffic
* Social Media Following
* Networks (people)
* Partnerships/Friends....
* Side of a truck
* Side of building
Content
* Quizzes
* PDFs
* Calculators
* "Universities / learning centers"
* Hubspot Academy
Access to Insights
* Sales team (recordings) a la gong?
* CRM data
* Product usage data
* Aggregate customer data