Josh tells us why he took a homepage conversion course. He tells us about his buying process, how this impulse buy was perfect timing and how he was nurtured through the buying process.

Josh’s takeaways from the live course:

* How your team should be set up and structured

* Breakout rooms with a similar focus

* Hero section should answer- what is the product? who is for? why is better?

* Have a clear CTA

* Ignore established companies’ homepages

* Examples of following the CTA. Walk through the customer experience on your own.

* Ugly footers are ok.

* Josh took the course as a calendar block to make corrections to his own site

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