Josh shares one of his favorite marketing strategies: finding underutilized real estate in Referral Rock’s marketing.

What does underutilized real estate mean? It’s when marketing is found in unexpected but intentional places.

Obvious Marketing Places:

* Home Page

* Landing Pages

* Social Media

* Newsletter

Underutilized Marketing Places:

* Customer Onboarding

* Email footers

* After form pages- demo request, white paper, lead magnet, etc

* “powered by” brand

* Zoom links and backgrounds

* Social Media bios

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