Why do companies send zero emails or a billion emails?

Marketing Retro Podcast

Dec 6 2022 • 27 mins

A company’s newsletter strategy is one of the most obvious pieces of marketing to your audience.

What is Josh’s approach at Referral Rock?

* different teams own different announcements within the company

* try to stay top of mind with low cadence and not product-specific emails

* Josh tells the story of “Word of Mouth”

* How does Josh create predictability and consistency with a newsletter?

Adrienne’s Newsletter Thoughts

* Curated newsletters make it easier to create consistency

* Newsletters should not be a low funnel and try to sell

* Does your newsletter topic have enough breadth to be a consistent newsletter?

* What’s a good newsletter cadence?

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.marketingretro.com