Let go of fear and resistance and join the movement of authentic storytelling to make a real difference in the world.
"My belief is that for small businesses, like personal brands, online podcast guesting can really be the center of your marketing if you let it - and it can also create all of the content if you will allow yourself to repurpose it, all of the content that you will ever need should you choose to be active on social media or have an email list or those types of things." Christine McAlister
Christine McAlister is a media expert with two decades of experience in broadcasting, documentary production and online marketing. She has been featured in Inc, Business Insider, Bustle, The Huffington Post, and on over 100 podcasts, and is passionate about helping entrepreneurs attract their next clients by being top 1% podcast guests.
Christine McAlister had been in the media and storytelling industry since 1999, but it wasn't until she was invited to be on her first podcast that she was able to embrace the medium of podcasting as a way to tell stories. She was able to overcome her fear and resistance and began to approach it as a joy. With encouragement from people in the business, Christine pivoted her whole business to helping people share their stories and work in an authentic way. She now helps people realize the power of podcasting to create instant intimacy and connection, and to build their businesses. With her values of humanity, Christine encourages people to focus on quality over quantity, do research, create tailored pitches, and remember that it's a date and not a one night stand.
In this episode, you will learn the following:
1. How to leverage the power of podcast guesting to build your business and market yourself authentically.
2. How to use the power of storytelling to make authentic connections and create an instant intimacy.
3. How to identify clonable clients and tap into the right podcasts to find them.
Other episodes you'll enjoy:
Angela Proffitt on productivity
Dele Kooley on career pivots
Jake Sasseville on big moves
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A World of Difference is a podcast for those who are different. We have another woman on the show this week, Christine McAlister. She is passionate about helping entrepreneurs attract their next clients by being top 1% podcast guests. This week marks Women's...