The B2B Marketing & Sales Podcast

Dave Loomis & Steve Miller

A weekly-ish podcast for B2B marketing and salespeople. Hosted by THE Dave Loomis, author of "Marketing is Everything We Do," and Steve Miller, aka Kelly's Dad and author of UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition," they share real, implementable advice for attracting, converting, and keeping high-quality clients, and clearly separating you from the competition. Whether you're a startup or an established business, learn the most effective online and offline tools, killer branding tactics, lead generation and customer retention tactics that work today. Send your questions to podcast@theadventure.com.

Connect with Dave and Steve:

https://www.linkedin.com/in/steveamiller/

https://www.linkedin.com/in/davidloomis/

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Episodes

What’s Workplace Design Have to Do with Marketing?
Oct 11 2023
What’s Workplace Design Have to Do with Marketing?
Megan Spinos is Senior Director of Workplace Design at Deloitte.  She will be helping Deloitte with their own work spaces to assure they facilitate the best interaction, creativity, productivity and, yes, fun!  Previously, for 15 years Megan was at a premier corporate interiors architecture firm called Vocon, helping major corporations understand their workplace goals and strategies before architects tackle the designs.  Just like in marketing, strategy before tactics!   Before stints as a reporter and a communications specialist, Megan got her education at the University of Dayton (political science) and Kent State University (interior design).  In this session, hear about how physical spaces help define a brand and impact the way people work.  We’ve had so much change in working habits over the years, accelerated dramatically by the pandemic.  With hybrid work here to stay, what does that imply for companies and their office space?  What opportunities do we still have to influence employees – and customers – through the places in which we work?  Listen to hear all about this intriguing topic from one of the world’s top experts in the field!Megan Spinos LinkedIn: https://www.linkedin.com/in/meganspinos============= Follow Dave: https://www.linkedin.com/in/davidloomis/Get Dave's book: Marketing Is Everything We DoInterested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com=============Follow Steve:https://www.linkedin.com/in/steveamiller/Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your CompetitionWant to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com
The Most Powerful Tool for Personal Branding: Writing a Book
Oct 7 2023
The Most Powerful Tool for Personal Branding: Writing a Book
In this podcast episode, Steve Miller and John Feldman discuss the value of writing a book for personal branding and standing out in a competitive market. They highlight how being an author sets you apart from others and demonstrates your commitment and credibility to potential clients. They also discuss the challenges of writing a book and how AI can assist in the process. They emphasize the importance of identifying the target audience and their needs, as well as the benefits of personalized marketing strategies. They conclude by emphasizing the positive impact books can have on readers' lives and encourage listeners to subscribe and rate the podcast.John's Contact info:—Get started with our free resources: http://visionaryliterary.com/resources—John's Linkedin: https://linkedin.com/in/john-feldman—RECOMMENDATION FROM STEVE: Free Online Course — How to Sell Your Book Before You Write the First Word============= Follow Dave: https://www.linkedin.com/in/davidloomis/Get Dave's book: Marketing Is Everything We DoInterested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com=============Follow Steve:https://www.linkedin.com/in/steveamiller/Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your CompetitionWant to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com
How Messaging Helps You Become the Obvious Choice
Sep 14 2023
How Messaging Helps You Become the Obvious Choice
In this podcast episode, Steve Miller interviews Ryan Rhoten, the author of "Career Kred," about personal branding and improving one's online presence. They discuss Ryan's journey in discovering a drug dealer with the same name appearing in Google search results and how it led him to focus on personal branding. They also delve into Ryan's experience with blogging, website building, and the importance of LinkedIn in personal branding. Ryan shares his motivation to help others with personal branding and how it led him to write his book. Steve and Ryan emphasize the significance of personal branding in today's digital age.======Ryan Rhoten helps entrepreneurs clearly communicate their value online. He is the author of two books on building your brand online; CareerKred and LinkedIn Made Simple. He is the proprietor at The Distilled Brand, where he helps clients clarify their message, focus their offer, and align their business and brand.Website: thedistilledbrand.comLinkedIn: @RyanRhotenEmail: ryan@thedistilledbrand.comLanding Page: thedistilledbrand.com/uncopyable============= Follow Dave: https://www.linkedin.com/in/davidloomis/Get Dave's book: Marketing Is Everything We DoInterested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com=============Follow Steve:https://www.linkedin.com/in/steveamiller/Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your CompetitionWant to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com
Leadership Lessons for B2B Marketing
Aug 28 2023
Leadership Lessons for B2B Marketing
In our conversation, Dave interviews Scott Allen. They discuss several leadership principles that apply to anyone in B2B marketing and sales in any part of their career.  Grab a pen because you’ll want to write down some of the amazing quotes that Scott keeps in his head and shared with us.  Scott is such a wealth of knowledge and experience, it’s easy to understand why he coaches so many Fortune 500 executives.  He has an innovative, dynamic mind and know you’ll love hearing from him and come away energized!========Scott J. Allen, Ph.D., is the Robert M. Ginn Institute Professor for Leadership & Social Responsibility at John Carroll University. Allen is an associate professor and teaches courses in leadership, the future of work, and executive communication. Scott's primary stream of research focuses on leadership development. Scott has published more than 50 book chapters and peer-reviewed journal articles. He co-authored The Little Book of Leadership Development, Emotionally Intelligent Leadership, Captovation, and  Online Presentations by Design, He is also the host of Phronesis: Practical Wisdom for Leaders, ranked among the world's top 3% of podcasts. In addition to writing and teaching, Scott consults, facilitates workshops, and leads retreats across industries. Recent engagements include Lubrizol, , EY, Federal Reserve Bank of Cleveland, Sherwin Williams, Toyota, Progressive, NASA-Glenn, and FedEx. Scott is the co-founder and Board Chair of the Collegiate Leadership Competition and has served on the board of the International Leadership Association, Association of Leadership Educators, and Management and Organizational Behavior Teaching Society.============= Follow Dave: https://www.linkedin.com/in/davidloomis/Get Dave's book: Marketing Is Everything We DoInterested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com=============Follow Steve:https://www.linkedin.com/in/steveamiller/Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your CompetitionWant to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com
How to be Uncopyable Profitably
Aug 16 2023
How to be Uncopyable Profitably
In this engaging conversation, Steve Miller, aka Kelly's Dad and Marketing Gunslinger, sits down with Ruth King, a renowned profit and wealth guru. Ruth, who has an MBA in finance from Georgia State University, is passionate about helping businesses become profitable. The duo delves into the importance of understanding a business's financials, emphasizing not just making money but also retaining it. They discuss the significance of pricing, marketing expenses, and the competitive advantage in the market. The conversation touches upon the concept of "uncopyable financials" and the value of long-term customer relationships. Ruth shares insights from her experiences, including a notable business partnership where she assisted a company in boosting their sales, eventually leading to a $9 million sale. Steve and Ruth also explore the importance of productivity in business and the need to keep costs low to compete effectively. Contact Ruth:www.ruthking.infohttps://www.linkedin.com/in/ruthking1============= Follow Dave: https://www.linkedin.com/in/davidloomis/Get Dave's book: Marketing Is Everything We DoInterested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com=============Follow Steve:https://www.linkedin.com/in/steveamiller/Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your CompetitionWant to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com
Prompt Engineering: The New Superpower in AI-Driven Marketing
Aug 5 2023
Prompt Engineering: The New Superpower in AI-Driven Marketing
This episode emphasizes the concept of "prompt engineering," which Dave and Steve define as a superpower that is evolving every day. They discuss the use of AI, like Chat GPT 4, and their potential in providing accurate information or performing certain tasks. The guys highlight the importance of giving clear instructions to a chatbot to get the desired results. They also discuss the use of AI in competitive intelligence and advantage. The video touches on the importance of understanding customer needs and desired outcomes to provide effective solutions. Dave & Steve also discuss the use of different types of equipment in various industries, emphasizing the need for efficiency and safety. =============Show Notes1. **Introduction**: Hosts Dave Loomis and Steve Miller introduce the topic of the discussion - the application of AI in marketing.2. **Prompt Engineering**: The hosts discuss the concept of "prompt engineering," a superpower that is evolving every day. They encourage listeners to experiment and learn more about this concept.3. **AI Chatbots**: The use of AI chatbots, like Chat GPT 4, is discussed. The hosts share their experiences with different versions of chatbots and their effectiveness in providing accurate information or performing certain tasks.4. **Giving Clear Instructions**: The importance of giving clear instructions to a chatbot to get the desired results is emphasized. The hosts share tips on how to interact effectively with AI chatbots.5. **Understanding Customer Needs**: The hosts discuss the importance of understanding customer needs and desired outcomes to provide effective solutions. They highlight potential challenges that arise when companies try to meet customer demands without fully understanding the implications and costs involved.6. **Use of Equipment in Industries**: The discussion touches on the use of different types of equipment in various industries, emphasizing the need for efficiency and safety.7. **AI in Competitive Intelligence**: The hosts discuss how companies can use AI for competitive intelligence and advantage. They share insights on how AI can be used to gain a competitive edge in the market.============= Follow Dave: https://www.linkedin.com/in/davidloomis/Get Dave's book: Marketing Is Everything We DoInterested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com=============Follow Steve:https://www.linkedin.com/in/steveamiller/Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your CompetitionWant to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com
The Hidden Joys of Writing and Publishing a Book
Jul 18 2023
The Hidden Joys of Writing and Publishing a Book
Mary Rose is the Founder of Star Maker Marketing (formerly Maguire Copywriting) and creator of the book-writing program, "BOOK It!" Star Maker Marketing offers business owners and thought leaders the opportunity to share their expertise with ghostwriting services, book writing coaching, and book promotion marketing strategies through multiple channels. Her specialty is helping financial advisors write and publish lead-generation books.================Show NotesIntroduction of guest Mary Rose McGuireDiscussion on personal branding and its importance in marketingMary Rose's expertise in helping financial advisors write and publish lead generation booksCredibility and impact of being a published authorImpact of technology on the publishing industry and the benefits of self-publishingUsing a book as a tool for establishing authority and generating leadsSending personalized, signed copies of books as a marketing strategyImportance of branding and brand archetypes in creating a memorable and recognizable brand================Contact Mary Rose:Website: https://www.maryrosemaguire.comLinkedIn: https://www.linkedin.com/in/maryrosemaguireFREE Resource: Get Started On Writing Your Book https://bit.ly/BeginYourBookJust Released: The "BOOK It!" Home Study Program https://bit.ly/BOOKIt (Get $100 off when using the code "STEVE") :-)============= Follow Dave: https://www.linkedin.com/in/davidloomis/Get Dave's book: Marketing Is Everything We DoInterested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com=============Follow Steve:https://www.linkedin.com/in/steveamiller/Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your CompetitionWant to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com