Scott Murray thinks today's marketers have to stop selling, promoting and clinging to outdated strategies and tactics.  Instead they need to create content to spark engagement,  conversation and inspiration from their audience.

As we've moved from print to digital, control has shifted from the marketer to the consumer.  They decide when they will stop and look at your content and when they will scroll right by.  To earn their attention,  you need to put the right content on the right platforms.  And don't be afraid to share information.  Some of the best content answers real questions prospects have when they are ready to buy.

About Scott

With 20 years of experience in content marketing and production - which evolved from print to video, podcast & social media, Scott is the host of the GET THE MESSAGE podcast.