The Athlete Brand Advisor Podcast

Pliable Inc.

The Athlete Brand Advisor Podcast features advice and interviews about athlete branding. Learn how marketing, public relations and broadcasting can grow your athlete brand. We also have special episodes to talk about recent news, events and anything in the world of sports. read less

What athletes can learn from sports broadcasters
Dec 13 2022
What athletes can learn from sports broadcasters
In this episode, Greg Glynn talks with fellow hockey play-by-play broadcaster Mike Keeley from the Maine Mariners about a wide range of topics including, tips for athletes who want to build their brand and explore broadcasting as a career. Michael Keeley has been the Media Relations and Broadcast Manager of the Maine Mariners since the team first began in 2018. He serves as the radio play-by-play announcer for the team in addition to handling most of the PR, communications, and media duties within the organization. Michael has been broadcasting sports for over 10 years, getting started with NCAA DIII hockey in 2009, as a freshman at SUNY Oswego. He received his B.A. in Broadcasting and Mass Communication from Oswego in 2013. Prior to Maine, Michael spent four years working in the NAHL with the Keystone Ice Miners (Connellsville, PA) and Austin Bruins (Austin, MN) while also covering baseball for the Northwoods League's Rochester Honkers (Rochester, MN), where he was named “Announcer of the Year” in 2017. What you'll hear from the podcast episode: How Mike became a broadcasterWhat Mike did to practice his play-by-play broadcastingWhy Mike chose SUNY-OswegoHow timing can be everything for a sports broadcasterWhy starting out as a color commentator can be helpful for your broadcasting careerGreg and Mike share a valuable lesson for aspirating broadcasters: to take your shotHow color commentary can help you become a better play-by-play broadcasterThe opportunity for athletes if they are injured to try sports broadcastingMike talks about the Mariners Coach’s ShowHow to create your own play-by-play styleHow networking as a broadcaster can help advance your careerHow players can grow their athlete brand by getting to know the broadcasterWhy having and athlete profile can be a huge benefit for your future careerWhy athletes in the ECHL should be thinking about building their brand to get a pro contract Connect with Mike Keeley: Twitter: @keeleymike (twitter) Facebook: @MarinersOfMaine Instagram: @MarinersOfMaine Maine Mariners website Mentioned in the podcast: Eddie Olczyk Darren Pang Ray Farraro Rick Jeanneret Frank Fixaris Doc Emerick Dale Arnold Joe Beninati Tom Caron Don Stevens
Paratriathlon athlete Steve Lovelace shares his inspirational athlete story
Nov 29 2022
Paratriathlon athlete Steve Lovelace shares his inspirational athlete story
In this episode, we’re talking about the incredible athlete story of Steve Lovelace and what it takes to overcome incredible adversity and injury to become a paratriathlon pioneer. In 1982, Steve was a healthy athletic college freshman ready to make my mark on the world. Little did he know that shortly after his fist year of college he would be involved in a near death accident that left him paralyzed below the waist. Three years after his accident he went on to became the second-ever disabled athlete to complete a quarter Ironman triathlon. He became pioneer of triathlon/paratriathlon in 1986 when the sport of triathlon was in its infancy. Due to his humble nature, Steve didn't share much from his endeavors back in the 80's because as a disabled athlete he feared that he would not be allowed to compete. He says there were very few disabled athletes to emulate, unlike today. Now Steve is one of them and shares how he blazed his own trail and nothing was going to stand in his way.  In this episode: Steve describes how he became paralyzedHe talks about what motivated him to recover and walk out of the hospitalWhat motivated him to become a paratriathlon athleteSteve talks about how he has started to share his athlete story more using social media and his bookWhy books are such a great way for athletes to build their athlete brandGreg shares athlete branding advice for athletes who want to tell their story on social mediaHow Steve turned finishing in last place into his athlete storySteve talks about the importance of goal settingGreg share advice for how athlete's can get media coverage Show links: Mark Spitz https://en.wikipedia.org/wiki/Mark_Spitz USA Triathlon Foundation http://usatriathlonfoundation.org/ University of Oklahoma https://www.ou.edu/ Colin Cook https://www.instagram.com/colinwesleycook/?hl=en Pliable Athlete Branding  https://www.pliablemarketing.com/athlete Connect Instagram: @splovelace  Twitter: @sp_lovelace liv2glf@gmail.com
Former Quinnipiac Field Hockey Player Talks NIL and Networking
Sep 23 2022
Former Quinnipiac Field Hockey Player Talks NIL and Networking
In this edition of the Athlete Brand Advisor podcast, we’re talking with Erin Browne, former field hockey goalie at Quinnipiac University. Erin was standout goalie for the Bobcats from 2002-2006. During the episode she reflects on her time at Quinnipiac. She also talks about new opportunities for college athletes related to their name, imagine and likeness. Erin would have been the perfect person for NIL opportunities when we went to Quinnipiac together. She has an incredible personality and now has a wonderful family and successful career. Today, Erin is a Production Underwriter at AFM's based in Johnston, Rhode Island. As a successful professional, Erin shares the importance of networking and how it can help athletes to grow their personal brand. In this episode: How recruiting has changed since Erin applied to QuinnipiacWhat it was like to be the first college athlete to get recruited in her familyWhy it is important to standout as an athleteThe importance of high school sports, club teams and campsThe growth of the Quinnipiac field hockey program, including the turf fields and stadium complexWhy it is important to meet more athletes at college to build your networkThe advice for today’s student athletes about building a positive reputationUsing your athlete brand and a networking tool and talking pointThe brand that Erin would have wanted to work with for NIL opportunitiesErin also talks about the importance of networking and how it can help athletes to grow their personal brand.The people that Erin has relied on for advice in her careerHow Erin got involved in field hockey coachingThe importance of preparing for life after sportsWhy it is important to be the best version of yourself Show links: Erin Browne on Linkedin Quinnipiac University Op-ed in the Portland Press Herald about United States Women’s Soccer Team Pliable Mission E50 Becca Main, Quinnipiac Field Hockey Coach SEAAV Athletics Pliable athlete Catie Boudiette AFM OBO Field Hockey Equipment Women in Insurance Stow Acres Boston Marathon
Advice for Female Athletes from Katie Krall, Development Coach with the Boston Red Sox
Aug 15 2022
Advice for Female Athletes from Katie Krall, Development Coach with the Boston Red Sox
Today’s guest is Katie Krall, Development Coach with the Boston Red Sox. Krall is in her first season in uniform and coaches 1st base, integrates data into player plans, oversees advance scouting and pitch design for the Red Sox AA affiliate the Portland Sea Dogs.  She spent two years with the Cincinnati Reds as a Baseball Operations Analyst developing and integrating new tools and technology to improve Baseball Operations decision making processes, provided comprehensive scouting coverage, and statistical request support to the front office.  Krall also previously worked for a year and a half at Major League Baseball in the Commissioner’s Office in New York City. She was the first female chosen for MLB’s inaugural Diversity Fellowship program, an initiative designed to promote women and people of color into front office executive roles. At the Commissioner’s Office, Krall advised Clubs on 40-man roster management, MLB rules and compliance, major league administration, and salary arbitration. In 2016, Krall planned the World Series Trophy Tour for the Chicago Cubs. The following summer, she was an Assistant General Manager in the Cape Cod Baseball League. She received her B.A. from Northwestern University and MBA from the University of Chicago Booth School of Business In this episode: Why her favorite athlete is Derek JeterWhy she wears number 43Katie talks about the advantage of growing up around baseball as a young childThe email that Katie received that inspired her role in diversity and fellowship program with Major League BaseballWhy Serena Williams and Billie Jean King, Megan Rapinoe are her favorite female athletesKatie shares her Title IX story about “the girls who does the stats”Advice for young girls and female athletes and why it is important to call out the mistreatmentAn inspiring story about Katie shares her “Disney Princess moment” connecting with a young girl and the impression it made on herKatie’s goals in the future of her careerThe growth of baseball analytics and how she is a beneficiary of her timeHow she is sharing baseball analytics and insight in-game information to playersKatie explains how about 70% of Sea Dogs players use baseball analyticsKatie shares her pandemic story and how she was pliable in her careerThe role of video in baseball analytics, including showing players and pitchers exact release pointsKatie’s advice for today’s athletes who want to play professional sportsKatie shares the best time for young kids to come meet her at a Sea Dogs game Katie Krall takes a photo with female athletes after a Portland Sea Dogs game at Hadlock Field. Show links: The Life You Imagine: Life Lessons for Achieving Your Dreams https://www.amazon.com/Life-You-Imagine-Lessons-Achieving/dp/0609807188/ref=asc_df_0609807188/?tag=hyprod-20&linkCode=df0&hvadid=312174487654&hvpos=&hvnetw=g&hvrand=15144140485110219579&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9002628&hvtargid=pla-569506446429&psc=1 Northwestern https://www.northwestern.edu/   University of Chicago Booth School of Business https://www.chicagobooth.edu/ Boston Red Sox https://www.mlb.com/redsox Portland Sea Dogs https://www.milb.com/portland Richard Anderson https://www.linkedin.com/in/richard-anderson-a9b445b2/ Pliable Athlete Branding  https://www.pliablemarketing.com/athlete   Connect with Katie Katie Krall https://www.linkedin.com/in/katie-krall-911170195/
Why personal branding is become more popular with athletes
Jul 11 2022
Why personal branding is become more popular with athletes
In this episode, we’re talking about marketing and media results with Lewis Schenk, an Australia-based entrepreneur and founder of three companies, including Boost Media Agency. He has been privileged to work with over 1,000 business owners and entrepreneurs, helping them build their brand and strengthen their online presence. When it comes to athletes and name, image and likeness opportunities, many of them start an entrepreneurial journey and start to market themselves and build their online presence, so this will be a great conversation for athletes to hear. In this episode: Lewis talks about the growth and popularity of personal brandingWhy personal branding works really well for professional golfersWhy social media influencers are paying more attention to personal brandingLewis talks about why more people are seeing the value in building their own personal brandGreg talks about the opportunity for college athletes to leverage name, image and likeness opportunitiesLewis talks about his favorite athletes growing up in AustraliaGreg and Lewis talk about the importance of storytelling in public relationsLewis talks about what his business does and how he gets people in the media for freeAdvice for people and business who want publicity Show links Boost Media Agency www.boostmediaagency.com Pliable Athlete Branding Playbook https://www.pliablemarketing.com/athlete Connect with Lewis Instagram @lewisschenk
NIL Opportunities for College Athletes: Advice from Mckenna Haz of SEAAV
Jul 3 2022
NIL Opportunities for College Athletes: Advice from Mckenna Haz of SEAAV
In this episode, we’re talking about NIL opportunities and athlete branding with recent college graduate and now business owner, McKenna Haz. Mckenna had great rugby career at Quinnipiac and used her athlete brand to build her company SEAAV. Mckenna has always considered the ocean her home. At the age of just 12, she noticed the damaging effects of plastic and trash and knew she wanted to make a difference. In college, her combined love of fitness, fashion, and (of course) the ocean came together to make SEAAV. Mckenna knew she wanted to take the route of transparency and thoughtful production to create clothing you can feel good about every step of the way. SEAAV treats workers fairly, utilizes eco-friendly packaging and materials made from recycled plastics, and plants a tree for each shipment. In fact, each purchase you make removes 1 pound of plastic from the ocean! With more responsibly made products to come and constant innovation, SEAAV strives to make waves — in our oceans and the fashion industry  In this episode: Mckenna’s experience at Quinnipiac University, including playing women’s rugbyWhy Mckenna thought she might go into sports broadcastingHow an entrepreneurship class led to her starting her companyMckenna talks about how being an athlete helped her travel the worldName, image and likeness opportunities for athletes and why Mckenna started her LinkedIn page when she was in 9th gradeMcKenna talks about her company’s mission and brand differentiators in the sustainable clothing industryThe latest types of clothing from SEAAV and what’s next, including swimwearThe impact of the mission driven ambassadors and the importance of protesting the outdoorsMckenna talks about her mentors, including from the Quinnipiac Business SchoolMckenna talks about being a college student during COVID-19Greg and Mckenna talk about NIL opportunities for college athletes and the SEAAV ambassador program, including how athletes can build their brand and make commission on SEAAV clothing salesAdvice from Mckenna for today’s athlete, including building brand relationshipsHow to become a SEAAV brand ambassador Show links: SEAAV Athletics https://seaavathletics.com/ Quinnipiac Business School https://www.qu.edu/schools/business/ Pliable Athlete Branding  https://www.pliablemarketing.com/athlete   Connect with Mckenna LinkedIn profile: https://www.linkedin.com/in/mckennahaz/ Instagram and Facebook: @seaavision
Todd Blyleven, Owner/CEO of The Scout Hub talks about scouting and athlete branding
May 24 2022
Todd Blyleven, Owner/CEO of The Scout Hub talks about scouting and athlete branding
In this episode, we’re talking about scouting and playing professional baseball. Today’s guest is the perfect person to talk to because as we say in the business, he has been there and done that. Todd Blyleven pitched seven seasons in the minor leagues, reaching AA, then scouted. He is the son of Hall of Fame pitcher Bert Blyleven. Todd Blyleven went to the California Angels in the 39th round of the 1990 amateur draft out of high school. He has more than 40 years of MLB experience and has signed more than 25 MLB players to contracts. In this episode: Todd talks about growing up and learning from a wide range of baseball all-stars, Cal Ripken, Ozzie Smith and Albert Pujols.Todd talks about some his favorite athletes growing up, Kirby Puckett, Tom Brunansky and Terry BradshawTodd talks about the transition after playing professional baseballTommy Davis and Donny Roland helped shaped Todd’s view on scoutingThe impact Tony Armond of Shock Doctor Sports had on Todd’s life.Todd’s work with Major League Baseball and growth of baseball analytics.Why Todd started his company, The Scout Hub and what it does to help athletes and families.Todd shares the concept behind the Athlete Resume.Embracing the brand of Bert Blyleven and how Todd benefited from his dad’s brandThe importance of a positive brand image on the web and how it can benefit the athlete in the recruiting and college admissions process.How Todd saved lives at the Madalay Bay mass shooting in Nevada in 2017.Todd talks about PTSD and the importance of getting help with experiencing traumatic eventsWhy Todd is passionate about the importance EMDRThe next big thing that Todd is working on and what’s next for the Scout Hub.Advice for today’s athletes about working on their deficiencies rather than comparing themselves to others.Why being a student of the game is so important and why it is important to have fun. Episode links: The Scout Hub https://www.thescouthub.com/ The Athlete Resume https://www.thescouthub.com/the-athlete-resume Pliable’s Athlete Branding Playbook https://pliablemarketing.com/athlete Todd Blyleven https://www.baseball-reference.com/register/player.fcgi?id=blylev001tod Bert Blyleven https://www.baseball-reference.com/players/b/blylebe01.shtml Directory of EMDR therapists https://www.emdria.org/find-an-emdr-therapist/
Olympian Tyler Jewell Shares Advice and His Athlete Story
May 10 2022
Olympian Tyler Jewell Shares Advice and His Athlete Story
In this episode, we’re talking about training for elite athletes and what it takes to achieve success at the highest level. Today’s guest is Olympian Tyler Jewell. After graduating from Boston College as a Division I lacrosse player, Tyler was a 12-time member of the United States National Snowboard Team and competed in both the Torino and Vancouver Winter Olympic Games. In 2013, Tyler earned Certified Strength and Conditioning Specialist and USA Weightlifting certifications. After years of building a foundation from the athletes perspective, he gained practical coaching experience at the Naval Tactical Athlete Program, the United States Olympic Training Center in Colorado Springs and the Red Bull High Performance Training Center working directly with 300+ elite national and international athletes spanning across 108 disciplines. Tyler, welcome to the Athlete Brand Advisor podcast… In this episode: Why Tyler admires speed skater Olympian Dan JansenTyler talks about facing adversity in high school and how he found a personal training with Victor TerraTyler and Greg share a laugh about working at Nashawtuc Country ClubWhy Tyler thinks gymnastics if important for young athletesTyler talks about working with athletes from Lincoln-Sudbury Regional High SchoolTyler’s shares his mentors that helped him get to the Olympics, including his parents, Victor Terra and Per Lundstam, Redbull Director of PerformanceTyler talks about working for Redbull and working with the best athletes in the countryWhy New England is special to Tyler Tyler shares a favorite memory of playing for legendary Lincoln-Sudbury football coach, Tom LopezTyler talks about the value of media trainingWhy integrity matters to Tyler and is one of his core personality traitsWhy an athlete’s social media matters to RedbullHow Tyler started to realized the value of athlete branding and chronology of being an athleteTyler talks about training sessions and underlying themes that he weaves into his training sessions.Tyler describes his opening ceremony experience at the Olympics  in 2006Greg talks about working with luge athlete, Olympian Julia ClukeyTyler talks about the mental health challenge for athletes when the Olympics are over.Insights from Tyler on early specialization in sportsGreg talks about identifying an athlete’s passion and how it helps them build their brand faster Show links: Athletic Tutor AthleticTutor.co Tyler Jewell’s website TylerJewell.com Pliable Athlete Branding  https://www.pliablemarketing.com/athlete   Connect with Tyler @athletictutor.co
Transitioning from College Sports with Triathlete Colin Cook
May 6 2022
Transitioning from College Sports with Triathlete Colin Cook
In this episode, we’re talking about advice for college athletes for life after sports. Today’s guest is Colin Cook, a self described Cyber Security Geek, Triathlon Coach, Wellness Center Owner, Triathlon Club President, Podcaster, Competitive Age Group Ironman Triathlete and most importantly a Dad of four kids.  In this episode: Describes his time Quinnipiac as the back up goalie with the Bobcats hockey teamWhy sometimes a college athlete’s transition to life after sports can be a challengeHow Colin decided to participate in the Boston Marathon in 2009Why Colin was able to find joy in his life with triathlonsAs a triathlon coach, Colin talks about how he helps triathletes The increase in the popularity of triathlonsThe formation of the Professional Triathlon Organization (PTO)Why Colin didn’t take his pro cardColin’s Peak Recovery and Health Center in Manchester, New HampshireWhy Colin started the Age Grouper for Life Colin’s involvement in Peak Triathlon Coaching. Seven of their athletes will be competing at the Ironman World Championship in Kailua, Kona.Colin talks about coming to Maine and the new Maine Ironman 70.3 in Augusta, MaineGreg and Colin share a few stories of being a dad Show links: Peak Recovery and Health Center https://peakrecoveryandhealthcenter.com Age Grouper for Life Podcast https://agegrouperforlife.com/ Professional Triathlon Organization (PTO) https://protriathletes.org/ Pliable Athlete Branding  https://www.pliablemarketing.com/athlete   Connect with Colin Facebook: https://www.facebook.com/CookCW https://www.facebook.com/peaktricoaching https://www.facebook.com/PeakSwimCenter https://www.facebook.com/PeakRecoveryAndHealthCenter https://www.facebook.com/NorthEastMultiSport https://www.facebook.com/AgeGrouperForLife   Instagram: @colinwesleycook @peakswimcenter @peak_recovery @northeastmultisport @agegrouperforlife
Dr. Lynn Lashbrook talks about becoming an NFL agent and Sports Management Worldwide
Apr 24 2022
Dr. Lynn Lashbrook talks about becoming an NFL agent and Sports Management Worldwide
In this episode, we’re talking about athlete opportunities, including becoming an NFL agent and the growth of Sports Management Worldwide. Dr. Lynn Lashbrook is the President & Founder of Sports Management Worldwide, (SMWW) the first ever online sports management school with a mission to educate sports business executives.  SMWW under Dr. Lashbrook's guidance, offers a global faculty of over 50 sports business executives including GM's, Scouts, Analytic pioneers, Agents, Managing Directors, Sales & Marketing Managers, and Media & Communication leaders.  SMWW trains thousands of students every year for sports business careers, including athletes, agents, scouts, player personnel, and other sports industry leaders. Sports Management Worldwide, offers online training, with over 25,000 alumni from over 163 countries. SMWW offers 35 eight week online cutting edge sports business courses including courses in Sports Agency, Analytics, Data Science, Coaching, Scouting, Digital Video Editing, Sports Communications, eSports, Sports Betting and many more. Courses include cutting edge software used by the NFL, MLB, NHL, NBA, and MLS.  In this episode: Dr. Lashbrook shares his educational experience at Springfield College and ColoradoHis time at the University of MissouriSouthern Illinois University as an Athletic DirectorHis relationship with NFL agent, Jim SteinerDr. Lashbrook discusses name, image and likeness opportunities and athlete brandingThe Applebee’s commercial that Dr. Lashbrook thinks is a great example of NIL opportunitiesDr. Lashbrook talks about his biggest mentors, including Gene Sarah, Jim Steiner, Phil Knight, Lamar Hunt and Howard ShultzHis next project, a book titled The Walk-onHow can people can connect with him and join Sports Management Worldwide Links Springfield College University of Missouri Sports Management Worldwide
Advice for Athletes and Aspiring Broadcasters with Emma Tiedemann
Apr 8 2022
Advice for Athletes and Aspiring Broadcasters with Emma Tiedemann
In this episode, we’re talking about advice for athletes and broadcasters and what it takes to make it up the broadcasting booth. Today’s guest is Emma Tiedemann, Director of Broadcasting for the Portland Sea Dogs. Emma joined the Sea Dogs in March 2020, becoming just the fifth lead broadcaster in Sea Dogs history. She spent the previous two seasons as the Director of Broadcasting & Media Relations for the Lexington Legends, where she called back-to-back South Atlantic League Championships. In 2019, she was honored as the South Atlantic League Media Relations Director of the Year. During the off-season in Kentucky, she served as the voice of Morehead State University Women's Basketball on ESPN and radio. Emma continues to call basketball in the off-season for the University of New England and is a fill-in producer for the Maine Celtics (G-League). The Dallas, Texas native graduated from the University of Missouri in 2015 with a degree in Education and minor in History. In this episode: Emma’s favorite baseball players growing up Emma mentor’s, including her grandfather, Suzyn Waldman of the New York Yankees and Eric Nadel of the Texas RangersHow Emma got involved in broadcasting UNE women’s ice hockeyGreg and Emma share advice for aspiring broadcastersA player that Emma thinks has a great athlete brandEmma recalls her first day with the Sea DogsEmma previews the 2022 Sea Dogs seasonWhy Emma welcomes the opportunity for professional baseball players to join her in the broadcasting the booth Connect with Emma Instagram  @emmatieds Twitter @emmatieds
Name, Image and Likeness Opportunities with NFTs
Mar 28 2022
Name, Image and Likeness Opportunities with NFTs
In this episode, we’re talking about NFTs and how college and professional athletes are using them to monetize their name, image and likeness. Our guest is Nick Jacobs, Head of Product at Blockchain Made Easy, LLC. Nick has been building digital products for Fortune 500 companies for the last 6 years. He started his career at TD Bank where he led the building of the bank's first online lending platform for small businesses. He was awarded TD Bank’s Employee of the Year for his leadership in building a digital lending platform for the Paycheck Protection Program to support small businesses through the COVID-19 pandemic. Since leaving TD Bank, Nick and BEASY have focused on providing easier to use platforms and tools for content creators, brands, and artists eager to get involved in the NFT space. Nick led the development of an interoperable blockchain product that allows customers to create custom NFT marketplaces at a fraction of the cost. The product also allows these creators to sell these NFTs through a traditional e-commerce website like Shopify, and monitor all ownership and transactional data related to their NFT sales no matter what marketplace they are sold on.  In this episode: What is an NFT?What is a blockchain?How NFTs can help and athlete build their name, image and likenessAn example of a NIL opportunity with NFTsHow long does it take to create an NFT?The importance of licensing and what athletes need to knowWhy having an athlete brand is important for making money with NFTsHow cartoon development can help with creating NFTsWhy you need digital walletHow crypto currency ties in with NFTsBlockchain applications in sports & entertainment industry (includes NFTs)NFTs as a rights management toolWhat’s next for NFTs?How brands can use NFTs   Show links: Beasy https://www.easybeasy.com OpenSea https://opensea.io/ Shopify https://www.shopify.com/ Moonpay https://moopay.live/ Polygon https://polygon.technology/ Coinbase https://www.coinbase.com/ Pliable Athlete Branding  https://www.pliablemarketing.com/athlete   Connect Twitter: Nickjacobs Instagram: richboydolo
Why Athletes Have Trouble Retiring
Mar 20 2022
Why Athletes Have Trouble Retiring
In this episode, we’re talking about advice for professional and retired athletes, including some reasons why maybe Tom Brady didn’t retire. Today’s guest is Dr. Simon Le Clerc. Dr. Simon Le Clerc MStJ (Lieutenant-Colonel Ret’d) comes to AO with a wealth of experience. As a 24-year UK Army Veteran and highly specialist Pre-hospital Trauma Doctor, he has spent much of his time serving on the front-line, leading and working with elite teams operating in expeditionary and special operations environments. Simon is a visionary who is completely people-focused, recognizing the incredible human potential that lies within high-performers from all walks of life. As a result, he tends to concentrate on the person behind the career, rather than just the technical aspects of performance. Dr. Le Clerc's passion for supporting professional and elite athletes stemmed from his own journey. When severe combat-related Post-Traumatic Stress Disorder forced him to leave the military prematurely, he experienced the huge challenges (and dark despair), often associated with career-transition first-hand. In this episode: Why maybe Tom Brady didn’t retire; Simon shares his thoughts on professional athletes who try to retireWhat Player Support Services does to help professional athletesHow Simon's experience as a trauma doctor helps him relate to professional athletesSimon’s thoughts on PTSD and how he found his way out of a tough time in his lifeThe importance of a strong support group and family supportSimon talks about his daughter’s success on the tennis court and how it helped him see his career opportunityAdvice for professional athletes that might be struggling with their mental healthWhy it is important for athletes to vocalize their fearsGreg explains the difference between a sports agent and a athlete brand advisorTransition coaching and the periods when athletes might struggleThe importance of culture on a sports team and how it leads to successHow Tom Brady changed the culture of the Tampa Bay Buccaneers Show links: Player Support Services https://player-support.com/ Pliable Athlete Branding  https://www.pliablemarketing.com/athlete Connect Dr. Simon Le Clerc Managing Director & Founder at Player Support Services Ltd  Email: simon@player-support.com
Advice for Athletes to Start a Sports Broadcasting Career
Feb 15 2022
Advice for Athletes to Start a Sports Broadcasting Career
In episode 9, we’re talking about athletes and sports broadcasting. For athletes the decision to stop playing their favorite sport whether after high school, college or a professional career can be a difficult decision but many are looking into broadcasting opportunities in radio or television. Today’s guest on The Athlete Brand Advisor Podcast is Tim Hagerty. Tim is a broadcaster and media relations professional for the Triple-A El Paso Chihuahuas. I first learned about Tim through his brother Paul Hagerty, an acupuncturist at the TB12 facility in Foxboro, Massachusetts. Tim and I realized we have a lot in common and share advice for athletes about how they can build their name, image and likeness by getting into sports broadcasting. In this episode: How Tim started his sports broadcasting careerWhy interacting with the media during your playing career can build your brandA story from a Major League Baseball social media seminarHow social media can build or ruin your athlete brandGreg shares the three P’s of athlete brandingWhat makes an athlete a good person to interviewThe importance of honesty in an interview and how it can build your athlete brandHow broadcasters perform and have good and bad broadcasts, just like athletesWhy Tim’s favorite player was Ozzie Smith and how his backflips were part of his athlete brandTim reflects on his broadcast following the El-Paso shooting and why it was his most memorable broadcastHow baseball and broadcasts brought the world together after September 11 and after World War IIAdvice for baseball players or athletes who get the opportunity to broadcast their first gameTips for game preparation and TV analysts and why it is important to do your homeworkThe story behind how TB12 influenced Greg to name his company Pliable Show links: El Paso Chihuahuas https://www.milb.com/el-paso MLB Winter meetings https://www.milb.com/events/winter-meetings Pliable Athlete Branding  https://www.pliablemarketing.com/athlete Jim Cott, MLB Network Broadcaster https://www.baseball-reference.com/players/k/kaatji01.shtml   Connect with Tim Hagerty Twitter: @tdhagerty Email: hagertytd@gmail.com
How to Become an Olympic Athlete with Olympian Jarrod Shoemaker
Feb 8 2022
How to Become an Olympic Athlete with Olympian Jarrod Shoemaker
In episode 8, we’re talking about advice for Olympic athletes and what it takes to be an Olympian.  Today’s guest is Jarrod Shoemaker, Olympian, Professional Triathlete. I know Jarrod from growing up together in Sudbury, Massachusetts where we played baseball together. While we both enjoyed baseball, Jarrod found success beyond baseball, he became a professional triathlete and Olympian. Here is a 2008 US Olympian, 2005 ITU Under 23 World Champion, 2009 ITU Duathlon World Champion, 2005-2016 USA Triathlon National Team Athlete, 3x US National Champion. He has used his athlete brand to enter the financial industry.  In this episode: Jarrod’s favorite athlete growing up and whyHow Jarrod’s running career startedJarrod credits a lot of his success to his coaches and why it takes a village to make it to the OlympicsJarrod reflects on his time at Lincoln-Sudbury Regional High School and Dartmouth CollegeThe different types of pressure that athletes faceWhy it is important to keep things funWhat might surprise you about being an OlympianWhy it’s important to align with sponsors that align with your authentic brandThe value of media training for athletesHow a newspaper article from 12 years ago can become relevant again because of COVID-19Why it is important to capitalize on your marketability during your career and leverage it afterName, image and likeness expansion and what it might mean for future OlympiansLeveraging your athlete brand on a local levelJarrod gives a lot of credit to Simone Biles and Michael Phelps stepping up and calling attention to the importance of mental healthWhy Jarrod almost missed closing ceremonies because his body maxed outWhy Jarrod missed the 2012 Olympics and why you need a good support systemThe importance of a sports psychologistHow Jarrod used his athlete brand to get into the financial industryThe importance of setting goals for life after sportsWhen an athlete should talk to a financial advisorJarrod’s advice for athletes who want to participate in the Olympics  Show links: Profile on Team USA Website https://www.teamusa.org/usa-triathlon/athletes/jarrod-shoemaker Jarrod Shoemaker’s profile on Wikipedia https://en.wikipedia.org/wiki/Jarrod_Shoemaker Yury Klimovitsky https://www.linkedin.com/in/yury-klimovitsky-32848b18 Pliable Media Training for Athletes https://pliablemarketing.com/media-training Pliable Athlete Branding  https://www.pliablemarketing.com/athlete Connect www.jarrodshoemaker.com Facebook: Jarrod Shoemaker
Award Winning Advice for High School Athletes
Jan 23 2022
Award Winning Advice for High School Athletes
In this episode we’re talking about high school athletes and the Gaziano Awards. Athletes can build their athlete brand by applying for awards and scholarships, at the same time they can learn a lot about themselves going through the process. Part of the process involves starting to discover who you are and who you want to be; sharing your athlete brand story.  Today’s guest on The Athlete Brand Advisor Podcast is Luke Libby, former high school football player and Gaziano Award Winner. I first met Luke when he was at Thornton Academy and he won the Gaziano Award in 2011. Luke and I talk about advice for high school athletes and how high school athletes need more media training and skills to make themselves more marketable. In this episode: The story behind the Gaziano AwardsWhy high school athletes should push themselves to start building their brand story and discovering who they are as a personWhy high school athletes need to remember where they came fromThe opportunity for high school athletes to market themselves through media interviewsLuke talks about the importance of media training for high school athletesWhy first impressions matter for high school athletes and how the interviews can build confidenceLuke explains how to handle your nerves and why it is so important to listen and breath during a media interviewLuke’s tough decision to not play college sportsFind out who inspired Luke in 7th grade to become dentistAdvice for student athletes about how you are always being watched and this is an opportunity to build your athlete brand and engage with your communityLuke’s time at Thornton Academy and how that helped him build his networkWhy it is important to be pliable when a plan doesn’t work out and how to adjust and handle changeAdvice for high school athletes who want to play sports in college or grow their careerTips for college athletes applying to colleges Show links: Gaziano Awards https://www.gazianolinemanawards.org/ Flashback: Luke’s first media interview in after winning the Gaziano Awards in 2011 https://www.youtube.com/watch?v=Ju8qyVNsNfE About Frank Gaziano https://gazianolinemanawards.org/learn.asp?cat=1842 Thornton Academy https://www.thorntonacademy.org/ University of New England https://www.une.edu/ Saco River Dentistry https://www.sacoriverdentistry.com/about/ Pliable Athlete Branding  https://www.pliablemarketing.com/athlete   Connect with Luke Libby Facebook: Luke Libby Email: TheGazianoAwards@gmail.com
Stanley Cup Champion Talks about Athlete Development and Transitioning
Jan 23 2022
Stanley Cup Champion Talks about Athlete Development and Transitioning
In episode 5, we’re talking about transition. For athletes, the decision to stop playing their favorite sport whether after high school, college or a professional career can be a difficult, but it's also a big opportunity. Today’s guest on The Athlete Brand Advisor Podcast is Drew Miller, former NHL player and Stanley Cup Champion with the Anaheim Ducks. Drew and I spent time together when I was a broadcaster for the Portland Pirates in the American Hockey League. He also attended Michigan State to play division 1 ice hockey for the Spartans, just like his older brother, Ryan Miller, who also played in the NHL and for Team USA. Ryan is now the current assistant coach of Team USA. In this episode: Drew’s relationship with his brother and former NHL goalie Ryan MillerPlaying college hockey at Michigan State and how Drew built his own athlete brand following his brother, Ryan Miller, a Hobey Baker Award winnerA funny story from Drew about when he got called up when he was at a grocery store in Portland, MaineTransitioning out of sports, while keeping a hockey mentality and using the skills as an athlete in his role as an insurance agentThe importance of relationships and building your networkHow to use your athlete brand to separate yourself from the competition in sports, but also in you future career to get employedDrew talks about his athlete brand and why he thinks it is so  important to follow up with peopleThe importance of having a team around you and trusted advisors for building your athlete brand Show links: KIG Insurance https://www.getkig.com/ Pliable Athlete Branding  https://www.pliablemarketing.com/athlete Michigan State Spartans Website https://msuspartans.com/ Drew Miller on Hockey Database https://www.hockeydb.com/ihdb/stats/pdisplay.php?pid=69845 Ryan Miller on Hockey Database https://www.hockeydb.com/ihdb/stats/pdisplay.php?pid=45065 Anaheim Ducks https://www.nhl.com/ducks Detroit Red Wings https://www.nhl.com/redwings Barbara Bush Children’s Hospital https://www.mainehealth.org/Barbara-Bush-Childrens-Hospital Connect with Drew Miller http://drewmillerkig.com/ Facebook: Drew Miller Insurance Email: drewm@getkig.com
Advice for Athletes Who Want to Play Division 1 Sports
Jan 15 2022
Advice for Athletes Who Want to Play Division 1 Sports
In episode 4, Greg Glynn sits down for an exclusive interview with Rand Pecknold, head coach of the Quinnipiac Bobcats men's ice hockey team. Pecknold is in 28th season behind the bench for the Quinnipiac men's ice hockey program. He has the most wins of any coach in Quinnipiac history with more than 550. In 2016, he was named the Spencer Penrose National Coach of the Year and College Hockey News National Coach of the Year. He has helped the Bobcats reach the national championship game in 2013 and 2016. Included in this interview: How Quinnipiac University and Rand Pecknold helped Greg start his broadcasting careerAdvice for athletes who want to play NCAA sports at a division 1 schoolWhy an athlete's content on social media matters and how it can ruin their chances to play for a schoolThe importance of culture on a team and why it mattersAdvice for 16-19-year-olds about commitmentHow being ranked #1 or #2 in the country helps a college and creates awarenessThe development of Quinnipiac players who play in the NHL, including Devon Toews, Connor Clifton and Chase Priskie How NHL coaches have helped Rand become a better coachWhen and why Quinnipiac started trending #1 on FacebookHow a new facility helps with recruitingRoad trip advice and a helpful tip for how to get wrinkles out of your shirt without ironing itHow Rand has been pliable during his coaching career Show links: Quinnipiac Athletics website: https://gobobcats.com/ Quinnipiac Men's Ice Hockey social media accounts: Twitter: @QU_MIH Instagram: @qu_mih InStat website for recruiting athletes: https://instatsport.com/ Pliable's Athlete Branding Process: https://pliablemarketing.com/athlete