Infusing Magic and Wonder Into Product Design [featuring Loungefly’s VP of Creative, Liz Desilva]

Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals.

Feb 14 2022 • 28 mins

In 2021, collectible items and products became ALL the rage. From re-selling valuable Pokémon cards to investing in one-of-a-kind pieces of art in the form of NFTs, consumers have entered a new era of buying… and brands have recognized that.

Disney-lovers know better than anyone that pin trading and collecting items is more than a hobby, it’s a lifestyle! So, capitalizing on the concept of products becoming collectibles and creating a cult-like following has caused some companies to grow wildly successful, including Loungefly.

If you’ve walked into a Hot Topic or a Disney store, you’ve likely seen Loungefly’s geeky backpacks. They’re not only adorable, but they’re big business for the leading pop-culture lifestyle brand, Funko. How do they achieve this kind of success? It’s an amazing combination of creativity, innovation, and a leader that encourages infusing wonder into every product design.

Listen in as we welcome Liz DeSilva, the Vice President of Creative at Loungefly and the innovative brain behind the accessories, and its extending brands Loungefly Apparel and Stitch Shoppe, to have a magical discussion about the creative process behind turning products into innovative collectibles, that turn customers into life-long fans.

In this episode, Liz and I discuss:

- Liz’s professional career: From girls’ clothing graphic designer to creative executive

- How to keep your team aligned with the mission and vision for your organization while working remotely

- The research and design process for a creative campaign

- How Loungefly’s creative process works & Liz’s role in it

- Business growth strategies they used to grow sales by 132% in 2021

- Upcoming Loungefly collections [SanRio Sweet Treats, Care Bears, E.T., Valentine's Day, Disney Princess Castle, & Disney Villains Scenes Collections] past & upcoming (Gaston) & Liz’s favorites from the past

Be sure to stick around for the Disney Rapid Fire Questions segment! You won’t want to miss Liz’s answers!

Want to learn more?

- Visit Loungefly’s website:

- Follow Loungefly on Instagram:

- Follow them on Twitter:

- Follow them on TikTok:

- Connect with them on Facebook:

- Follow Stitch Shoppe by Loungefly on Instagram:

Be sure to hear every conversation about making magic in business on Apple Podcasts, Spotify, and Google!

Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.This episode of Bippity Boppity Business was hosted by Rita Richa.