Smiling is known as the Universal Language. Smiles create connections between cultures and individuals. It is recognized and understood as a positive expression without a word ever spoken. Said best by the lyrics of the song When You're Smiling: When You're Smiling When you're Smiling The Whole World Smiles with You. Ken Rochon, President of The Umbrella Syndicate and Social Proof Celebrity Photographer, has made it his personal mission to capture smiles all over the world. Rochon photographed hundreds of people with “Keep Smiling” cards as an advocate for “The Keep Smiling Movement.” This nonprofit organization's primary mission a 501(c) (3), is to find the best smiles, the ones that radiate genuine love and acceptance. Rochon considers Barry Shore the founder of the “The Keep Smiling Movement,”. Shore became a quadriplegic after suffering from Guillain-Barré Syndrome. He credits a positive mindset for the ability to overcome his illness. He essentially used a smile as a means for overcome challenges. Ken Rochon had the opportunity to meet Barry Shore and at once recognized it was for a higher purpose and deeper meaning. From the moment Shore put a “Keep Smiling” card in Rochon’s hand, an established photographer and world traveler, it sparked the idea to distribute this heartfelt message globally by capturing photos, publishing books, and a global search for the World’s Most Beautiful Smiles! Rochon credits the caregiving journey with his mother who was diagnosed with Alzheimer's disease as the inspiration in his quest for life's deeper meaning. He believes he found it with The Keep Smiling Movement.