Jun 15 2022
Episode Twelve: Award-Winning CRE Marketer Danielle Feroleto
This week the gang talks with Danielle Feroleto, owner and president of the award-winning Small Giants Marketing agency. In this podcast, Danielle shares her insight and decades of experience as a Certified Professional Services Marketer, exploring the evolution of internal and external marketing and the importance of getting involved in industry groups like NAIOP. Small Giant's foundation of exclusively serving the CRE and AEC industries was born out of Danielle's background in commercial construction in several capacities, including editor for two construction publications and marketing and business development for a large general contractor for nearly a decade. The result has been a passion, application, and understanding of the industry to serve more than 300 clients in achieving their goals and visions to compete at the highest level. In 2015, Danielle was named one of the "Most Influential Women in Commercial Real Estate."Danielle contributes her time to clients by facilitating strategic plans, executing client and trade partner perception studies, and leading project pursuits through competitive coaching, strategy and executing innovative persuasive approaches.Danielle has received several formal acknowledgments for her leadership, influence, work in the community and thought-leadership. While her enthusiasm for CRE remains constant, her interests are ever-changing and have led her to learn more about competitive running, swimming, and even archery.Danielle earned a Masters in Mass Communication from ASU, and she currently resides in Phoenix with her husband and daughter.