Meet Richard Cruz, President and Management Consultant for WorkBalance Consulting and Greater Chicago Consulting. Rich has been a business owner for almost twenty years, integrating his high creativity with his love of learning into business success. Balance is important to Rich and he shares interesting insights into his career and entrepreneurship path and transitions.https://reneeperrybusiness.com/https://www.facebook.com/ReneePerryCoaching/Hosted on Transistor.fmRecorded at Audiohive Podcasting Studio

Live on purpose and strain your potential by loving your work. Whatever you love to do is purposeful and matters. And you will have less chance of quitting because you love doing it. What often holds us back from living on purpose are challenges, failure and fear of failure. Work through what is holding you back to stay on the path of what matters most to you.https://reneeperrybusiness.com/https://www.facebook.com/ReneePerryCoaching/Hosted on Transistor.fmRecorded at Audiohive Podcasting Studio

There are three reasons businesses fail and they are all related to money issues. The first reason is cashflow problems. The second reason is starting out with too little money. And the third reason is because owners are overly optimistic about achievable sales, the amount of money required and about what needs to be done to be successful. Making enough money needs to be a top priority in order to be successful in business.https://reneeperrybusiness.com/https://www.facebook.com/ReneePerryCoaching/Hosted on Transistor.fmRecorded at Audiohive Podcasting Studio

There are three keys to most effectively and successfully market your business for long-term success that won't cost you one dime. Not every business needs to market beyond these three keys because they are too busy keeping up with demand. https://reneeperrybusiness.com/https://www.facebook.com/ReneePerryCoaching/Hosted on Transistor.fmRecorded at Audiohive Podcasting Studio

You can really want to take that leap of faith to love your work and to reach your goals, or do what really matters to you in business and then - you can completely stop it from happening because of something you may believe, assume, and/or fear. Breaking through what holds you back is necessary to live a life and have a business you really want to experience.https://reneeperrybusiness.com/https://www.facebook.com/ReneePerryCoaching/Hosted on Transistor.fmRecorded at Audiohive Podcasting Studio

Take the time to develop a plan that brings clarity and excitement to your life! It's impossible to get what you are not clear about. When you are not clear, you experience indecision, confusion and hesitation which are all blocking your ability to achieve your goals. Creating a plan that you consciously develop allows you to make purposeful choices and decisions to keep you on track to get what matters the most to you. https://reneeperrybusiness.com/https://www.facebook.com/ReneePerryCoaching/Hosted on Transistor.fmRecorded at Audiohive Podcasting Studio

What drives and produces reliable customers and clients to you in your business is how you stand out and differentiate in the marketplace. When you are able to find, accept and implement your uniqueness, what makes you special, you will establish more dependable and consistent customers because they recognize and appreciate your value.  https://reneeperrybusiness.com/https://www.facebook.com/ReneePerryCoaching/Hosted on Transistor.fmRecorded at Audiohive Podcasting Studio

A comprehensive Gallup study has shown that when you develop your strengths, businesses experience increased sales, profit, customer engagement and engaged employees. And it doesn't just help businesses. People who focus on using their strengths are three times as likely to report having an excellent quality of life; they are more confident, more likely to achieve goals, and are more effective at growing and developing themselves.https://reneeperrybusiness.com/https://www.facebook.com/ReneePerryCoaching/Hosted on Transistor.fmRecorded at Audiohive Podcasting Studio

When it comes to operating a successful business, having a clear and authentic set of core values matter. Your core values are the foundation of your company culture and guides everything from the way you treat your employees, to the way you serve your customers, to how you interact with your vendors and other businesses; everyone you are in touch with. It affects all of your relationships, all of your processes, and how you plan for your future.https://reneeperrybusiness.com/https://www.facebook.com/ReneePerryCoaching/Hosted on Transistor.fmRecorded at Audiohive Podcasting Studio

Your passions give you the energy to continue doing what you love while motivating you to push past your limitations. Passions not only allow you to be truly connected with your work it also aides in your fulfillment, mastery of goals, and well-being. https://reneeperrybusiness.com/ https://www.facebook.com/ReneePerryCoaching/Hosted on Transistor.fmRecorded at Audiohive Podcasting Studio

There is a huge difference between being interested in what you are doing and being inspired by your work. Loving your work creates productivity, sustainability and profitability - three necessary factors to being successful in business.https://reneeperrybusiness.com/https://www.facebook.com/ReneePerryCoaching/Hosted on Transistor.fmRecorded at Audiohive Podcasting Studio