Mastering the Podcaster Mindset

Tiphany Kane & David Sais

Mastering the Podcaster Mindset is a podcast for indie podcasters that are looking to grow their show, build an audience, improve their podcasting craft, and monetize their podcast. Are you an indie podcaster? (FYI- Indie podcaster means you are an independent podcaster working on your own or with a very small team and no corporate or network financing to produce your show.) We will give you, the indie podcaster, the tools you need to maximize your creativity and breakthrough mindset barriers surrounding your podcast. You will get tips and insider secrets we have learned to raise the power of your content and the quality of your sound. This podcast focuses on strategies that will help you to:

-Grow your podcast audience

-Monetize your podcast- even with a small podcast audience

-Increase your downloads

-Learn how to use your downloads to improve the quality of your content

-Authentically connect with your podcast audience

-Market your podcast in a way that attracts new listeners

-Set your podcast up with the proper legal protection

-Set your podcast up with the proper tax protection


Hosts Tiphany Kane & David Sais share this podcasting mindset insight with fun banter and energy. Tiphany Kane is the CEO pf KaSa Media Productions, a podcast coach, host of the award-winning Radical Audacity in Love & Life podcast, and is a professional development expert. Tiphany has been featured in Authority Magazine, Shout Out LA Magazine & Women Who Podcast Magazine. Tiphany brings her expertise as a coach, professional development expert and podcast producer to the topic of creating a successful podcast.


David Sais is the CTO of KaSa Media productions and has over 2 decades of professional dialogue editing and sound engineer experience. David is known as "The Sexy Sound Guy" and loves sharing his expertise in voice over and dialogue editing. He is also a lover of all things microphones. David brings his vast technical knowledge, passion for great audio, and desire to help people succeed.


In this podcast you will get to hear our coaching calls with podcasting clients. You will get to hear the important mindset breakthroughs that help podcasters get to the next level with growing their podcast.

You will also hear interviews with expert podcasters. These expert podcasters will share how they started on their own podcast journey and the important lessons they learned to get where they are today. You will hear from experts that have been podcasting for over a decade, podcasters that get millions of downloads a month, and podcasters that have created lucrative businesses around their podcast. Podcast industry experts share the latest news and insights on software and gear that will help you continue to improve your podcast craft.


Tiphany & David give you, the listener, a detailed "lesson takeaway" from every interview that you can immediately apply to your podcasting practice. We dive into mindset lessons as well as practical growth strategy lessons.


Be ready to get powerful, actionable tips, and strategies that you can use to make your podcast a top podcast in your niche. Through this podcast, you will grow your skills as a storyteller, editor, content creator, interviewer, producer, and podcast business person.

We believe your voice is powerful, your story needs to be told, and there is someone out there who will be inspired because you had the courage to share your story through your podcast.


If you are looking for a community of like-minded podcasters, come join our free Facebook support group for podcasters! We also have a thriving podcast membership community. In our membership, we help podcasters monetize their podcast, grow their audience, and utilize their podcast for accelerated opportunities like:

-Landing a speaking gig

-Being featured in a magazine article

-Publishing a book

-Collaborating with important industry personalities

If you would like to learn more about our membership group, just click here.

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Growing Our Podcast Audience and other Big 2023 Goals
Jan 16 2023
Growing Our Podcast Audience and other Big 2023 Goals
New Year, new goals! As we start a new year it is so powerful to plan what the focus for the new year will be. David & Tiphany give you a behind the scenes "look" at what our podcasting goals for 2023 are.Fun back story: Mastering the Podcaster Mindset podcast was created in 2021 as a way to support our podcast students and our membership group. We noticed that the people in our community had many questions that needed to be answered and we felt a podcast was a terrific way to answer those questions.With that purpose, we never marketed this podcast outside of that group. YET...the Mastering the Podcaster Mindset audience continued to grow and grow! So for 2023 we are experimenting with some growth strategies to see if we can continue to grow our podcast audience.We are:Starting a YouTube ChannelBecoming more regular with bloggingPromoting the Podcast on social media outside of just our Facebook communityFocusing on live meetups and conferences to make in-person connectionsOther episodes you will enjoy:Benefits of Attending Podfest Expo- we love this episode! It was recorded with a few members of our Mastering the Art of Podcasting Membership group and really shows the benefits of attending a podcast conference.5 Ways to Nurture a Tiny Podcast Audience- We love this episode because we believe so strongly in creating strong community connections.Intuitive Podcasting with Expert Guest Laura Powers- we love this episode because it is one of our early Mastering the Podcaster Mindset expert interviews and we were really sick with covid during this interview. Laura Powers is an incredible guest and gave our audience excellent advice.Come visit our website: www.kasamediapro.comJoin our FREE Facebook community: Mastering the Podcaster Mindset Support GroupDM us on IG: @podcastermindset
One Million Downloads Per Week...Say What?!?!?! with guest Katie Krimitsos
Dec 18 2022
One Million Downloads Per Week...Say What?!?!?! with guest Katie Krimitsos
How do you move from being in tears at the effort of recording your podcast intro to ONE MILLION downloads per week on your podcast network? This week we talk to Katie Krimitsos, the founder of Women's Meditation Network & co-founder of Podfest Expo. When Katie began podcasting, she was in tears with the almost insurmountable fear of recording the intro to her first podcast. With incredible mindset work, determination, creativity, and support from her family- Katie has been able to grow her podcast network to 8 shows (with another coming soon) and a thriving podcast business.Katie shares her struggles, triumphs, and insights that helped her meteoric podcast growth. Katie is beyond inspiring!Our big lessons from Katie:Mindset- put yourself in new & uncomfortable situations…believe in your dream & visionSEO Title- if you create a title that is easy to find, SEO specific, then more people will find you when they searchUse download data to inform your next stepsEpisodes talked about in this podcast:Naming Your Podcast with Clarity & PurposeWhat's the Down-low on Podcast Downloads?You can find Katie here:www.womensmeditationnetwork.comInstagram: @womensmeditationnetworkInstagram: @katiekrimitsosFacebook: Women's Meditation NetworkOther episodes you will enjoy:#1 Way to Monetize Your Podcast (part 1)#1 Way to Monetize Your Podcast (part 2)Setting Personal Metrics for Success (that have nothing to do with downloads)Produced by: KaSa Media ProductionsEdited by: KaSa Media Productions Lead Editor- David SaisCome visit our website: www.kasamediapro.comJoin our FREE Facebook community: Mastering the Podcaster Mindset Support GroupDM us on IG: @podcastermindset
#1 Way to Monetize Your Podcast & Our Favorite Monetization Method (Part 1)
Nov 24 2022
#1 Way to Monetize Your Podcast & Our Favorite Monetization Method (Part 1)
Many "experts" will tell you that you need thousands of downloads before you can even think of monetizing your podcast. We respectfully disagree. Giant download numbers were never anything we found we needed to have our podcast start making us money.New podcasters and podcasters with smaller shows just need to be creative. We like focusing on these things when thinking about monetizing your podcast:Building strong, authentic connections with your audienceLearning what your audience needs and wants from youCreating content that brings value to your audienceIf you focus on those things and have a creative, curious mindset- monetizing is pretty darn easy!The number one way we found to monetize a podcast is...... creating a course, masterclass, membership and/or retreat.This topic is so rich that we decided to break it up into two parts. Part 1 is all about:MembershipsCoursesWould you like to know more about how to start a membership or course?Just reach out to us on the contact form on our website and we will be happy to help you: www.kasamediapro.comOther episodes you will enjoy:6 Ways to Monetize Your Podcast When You Have a Small AudienceMonetizing Your Podcast: What Money Mindset Do You Have?Leveraging Other People's Podcasts to Grow Your Podcast Audience with guest Melanie BensonReferred to in this episode:Stu McLaren- Membership Expert: Join his Facebook CommunityThis podcast was produced by: KaSa Media ProductionsJoin our FREE Facebook community: Mastering the Podcaster Mindset Support GroupGet the Guide “The Biggest Mistake Podcaster Make and How to Avoid It”Get the Guide “Leveraging Your Podcast” to learn how to monetize your podcastDM us on IG: @podcastermindset
How Legal (or Illegal) is Your Podcast? with Guest Gordon Firemark, The Podcast Lawyer (Part 2)
Nov 3 2022
How Legal (or Illegal) is Your Podcast? with Guest Gordon Firemark, The Podcast Lawyer (Part 2)
This is part 2 of a 2 part interview. Continuing our conversation with Gordon Firemark. Entertainment lawyer, Podcast law expert, and one of the best voices in the industry. Gordon has been a podcaster for more than a decade and is known as The Podcast Lawyer.We ask him 3 big podcast legal questions:Q1- Do you need a guest release? Q2- Podcasts about personal life, personal stories about traumatic events- do they have to worry about libel when sharing personal story? Ex: Amber Heard & Johnny Depp… Q3- Can I read books on my podcast? And Gordon gives us his most important bits of legal advice:Be professional- 1) set it up like a biz…agreements, LLC 2) have agreements/contracts with whoever you are working with or laws will assume you are joint owners 3) Trademark your title- be distinctive in your title, descriptiveness in title won’t allow for trademark 4) Monetizing- clearly document relationships with customers and partners. Vague & ambiguous leads to disagreements/lawsuits- always use precise & clear languageCheck out Gordon's Links:podcastrelease.com (free podcast guest release form)podcastlawbook.com (my ebook)Podcastlawforms.com (legal templates for podcasters)easylegalforpodcasters.com (how and why to course on  getting legal structures in place for maximum success)Other Episodes You Will enjoy:What is the Biggest Legal Mistake Podcasters Make? Part1 of Gordon FiremarkPodcasts are a Lifestyle Brand with Caila LitmanPodcasts are a Lifestyle Brand (part 2) with Caila LitmanContact us:Join our FREE Facebook community: Mastering the Podcaster Mindset Support GroupGet the Guide “The Biggest Mistake Podcaster Make and How to Avoid It”: DM us on IG: @podcastermindset-------Produced & Edited by: KaSa Media Productions, LLC
The Power of Curiosity & a Small Niche with Capsho's Deirdre Tshien
Sep 1 2022
The Power of Curiosity & a Small Niche with Capsho's Deirdre Tshien
Deidre Tshien is a successful entrepreneur who has started several businesses, including a dessert bar, a burger restaurant, and a coaching business. She is also the founder of Capsho, a program that generates AI-generated show notes. Tshien's businesses have been successful, but she has also faced challenges, including an employee stealing from her. Despite these challenges, Tshien has remained resilient and curious, always looking for new opportunities. In 2020, she was perfectly positioned to help other businesses grow their online presence, and she discovered that finding a niche was the fastest way to grow her business.In this episode, you will learn the following:1. How Deidre Tshien went from working in banking to starting her own dessert bar and burger restaurant business  2. How Deidre Tshien's curiosity and tenacity allowed her business to take off after she and her husband moved to New York and started an agency helping ecommerce brands and boutiques grow their business online 3. How Deidre Tshien's business was able to weather the challenges of 2020 by pivoting to online offeringsResources:Try capsho for free! www.capsho.comJoin Capsho's Giant Grow My Show GiveawayThis episode was recorded on Riverside.fm- sign up hereOther episodes you'll enjoy:Setting Personal Metrics for Podcast Success (that have nothing to do with downloads)10 Ways to Authentically Connect to Your Podcast Audience3 Ways to Avoid the Ultimate Podcasting NightmareConnect with us: Join our FREE Facebook communityGet the Guide “Leveraging Your Podcast” to learn how to monetize your podcastDM us on IG: @podcastermindset-------Edited by: David Sais (aka The Sexy Sound Guy)Produced by: KaSa Media Productions
Leveraging Other People's Podcasts to Grow Your Podcast Audience with Melanie Benson
Jul 23 2022
Leveraging Other People's Podcasts to Grow Your Podcast Audience with Melanie Benson
Do you feel like you're putting in all the work but not seeing the results you want? Have you been told to "just put yourself out there" but feel like you're just spinning your wheels? If any of this resonates, this episode is for you. You'll learn In this episode you will learn: 1) How to use other people's podcasts to leverage opportunities for business growth2) The importance of mindset in achieving success3) The power of influence and being a ripple makerMelanie Benson is a person who loves to help others grow their business by guesting on other people's podcasts. She has been doing this for eleven years and has learned a lot along the way. One of the most important things Melanie has learned is that mindset is everything. If you don't have the right mindset, you will never reach your full potential. Resources:Download Melanie's 7 Step Framework to Add 6 Figures by Leveraging Other People's Audience: MelanieBenson.com/PodcasterMindsetThank you to our sponsor Focusrite. The new Vocaster One and Vocaster Two is an interface where you can plug your mics in, plug the interface into your computer, your tablet, your phone, and get recording no matter where you are at. Other episodes you'll enjoy:3 Ways Perfectionism Is Holding You Back From Podcasting SuccessAuthentic Conversations & Connections with guest Hilary Russo5 Ways to Nurture a Tiny Podcast AudienceConnect with me:Join our FREE Facebook community: Mastering the Podcaster Mindset Support GroupGet the Guide “The Biggest Mistake Podcaster Make and How to Avoid It”: DM us on IG: @podcastermindset----------------Produced by: KaSa Media ProductionsEdited by: David Sais (The Sexy Sound Guy)Loved this episode? Leave us a review and rating here
What If There Are Already Too Many Podcasts About My Topic?
Jun 28 2022
What If There Are Already Too Many Podcasts About My Topic?
What if there are already too many podcasts about my topic?This question was asked in our Mastering the Art of Podcasting Membership group by a new podcaster that was worried about the podcast market being saturated. This conversation prompted an experiment. What if we gave everyone the same topic and asked you to record a mini-episode about that topic?We assigned the topic of "chocolate chip cookies" to prove our point:We all come to a topic with different backgrounds, life experiences, a variety of interests, and vastly differing viewpoints.Enjoy this fun episode that is the result!Contributing Podcasters: Kimmy Wheeler: Attitude of Play podcast (coming soon)Regina Argentin: (Podcast coming soon)Bri Campano: Clever ConversationsMarina Kristel: The Voice TherapistRobin Glickstein: Mindfull ConversationsThank you to our sponsor, Focustite. The Focusrite Vocaster is the easiest way to bring studio quality sound to your podcast. The Vocaster has:Loopback featureAuto Gain, to set levels quickly and easily; Enhance, to get your voice sounding its best in one click; and connections for your phone, camera and so much more. Focusrite interfaces sit at the heart of more studios than any other. Now, let your voice be heard like never before.Join our FREE Facebook community: Mastering the Podcaster Mindset Support GroupGet the Guide “The Biggest Mistake Podcaster Make and How to Avoid It”: DM us on IG: @podcastermindset_________Produced by: KaSa Media Productions, LLCEdited by: David Sais (The Sexy Sound Guy)
Podcasts are a Lifestyle Brand (part 2) with guest Caila Litman
Jun 9 2022
Podcasts are a Lifestyle Brand (part 2) with guest Caila Litman
Building a brand around your podcast that makes people feel seen, heard, and that they identify with is important. People want to be a part of the community you are creating. It makes them feel connected. When people feel connected, they feel like they have found their tribe. This is part 2 of our interview with Caila Litman. Click here to listen to part 1.Advice from Caila about creating a lifestyle brand:Start with “Do what inspires you, energizes you, lights you up Everyone is looking for new ways to be discovered by the individual- word of mouth is the number one way to grow- word of mouth can create a ground swell discoverabilityPublish to youtube- Youtube has great discoverabilityPodcast listeners more open, curiosity based, less worried about how perceived by the worldDesire for community is high among podcast listeners- It is a passive form of engagement to be a member of the podcast community so it is very appealing.Overlap of community and advertising/sponsorships- storytelling ad reads (like listening from a friend- recommendations are remembered easier than random ads)Big audience does not mean quality audienceConnect with Caila Litman:Twitter: cailatessLinkedIn: Caila LitmanRead Caila's article here Connect with us:Join our FREE Facebook community: Mastering the Podcaster Mindset Support GroupGet the Guide “The Biggest Mistake Podcaster Make and How to Avoid It”: DM us on IG: @podcastermindset-------Edited by: David Sais, The Sexy Sound GuyProduced by: KaSa Media Productions, LLC
Podcasts are a Lifestyle Brand like Lulu Lemon or McDonalds with guest Caila Litman
Jun 8 2022
Podcasts are a Lifestyle Brand like Lulu Lemon or McDonalds with guest Caila Litman
(Part 1 of a 2 part interview) Our guest this week is Caila Litman. Caila is a journalist, producer, Marketing & Brand Development Manager championing audio in the corporate world. Caila is passionate about the power of audio and has dedicated her career to promoting and educating people about podcasting.We read an article Caila wrote and immediately became fascinated with the concept. Caila wrote that podcasts are lifestyle brands.Here are a few takeaways from our conversation with Caila:Mindset: You have to believe that your podcast is a lifestyle brand so that you can create content and promote your podcast in such a way that people WANT to have you as part of their personal identityMillennial culture is dominated by social media and people signaling what they value by what they purchase & consume.What you consume & what you like is a big part of your identity- podcasts become part of that identity.As a podcaster, think about how you want to reach your audience like Lulu Lemon does- what do you want to present to the world/what do you care about/what is your personal brand?The whole idea of fitting in is not as valuable to the new generation- what do people really care about? How has society shifted?Read Caila's article:ARTICLE: https://soundsprofitable.com/update/good-data-back-to-basicsContact Caila:LinkedIn: https://www.linkedin.com/in/cailalitman/Contact Tiphany & David:Join our FREE Facebook community: Mastering the Podcaster Mindset Support GroupGet the Guide “The Biggest Mistake Podcaster Make and How to Avoid It”: DM us on IG: @podcastermindset