Inboxing, The Podcast about Email Marketing

Hillel Berg

A podcast about Email Marketing. We'll be talking weekly about email marketing and bringing in guests from around the world to chime in and get to hear from them their favorite emails or biggest mistakes. read less
BusinessBusiness

Episodes

The Future of Email Marketing with Anna Levitin
Mar 27 2024
The Future of Email Marketing with Anna Levitin
The Future of Email Marketing with Anna Levitin Sponsored by Kombai - Try Kombai today!  Enjoy this amazing 2-part episode of Inboxing as I explore the intricate world of email marketing with Anna Levitin, a leading voice in the Email Marketing space and Email and Marketing Operations Lead at Powtoon. With a track record of over 2000 email campaigns and a decade of marketing experience, Anna shares her rich insights into the dynamics of customer relationships, the power of retention marketing, and the endless possibilities within email marketing. Part 1: The Inboxing Interview 00:00 - 47:40  Anna and I discuss her profound journey through the email marketing realm. Anna discusses her approach to transforming customer relationships into revenue streams, her dedication to email marketing, and her ongoing quest to enhance her expertise in CRM and email marketing, serving both B2C and B2B models. Part 2: Crowning an EMOTY 47:40 - 70:42   The conversation shifts to a captivating review session of three exceptional email campaigns contending for the 'Email of the Year' award. Email Campaigns Reviewed: Pokemon Company Holiday Gift Guide: Immerse yourself in the Pokemon Company’s festive and engaging holiday gift guide here. Apple iPhone 15 Pro: Discover the cutting-edge email campaign for the Apple iPhone 15 Pro here. Salesforce Dreamforce: Explore the innovative Salesforce Dreamforce email here. Watch the full discussion on YouTube to gain deeper insights into the future of email marketing with Anna Levitin: Watch Now. This episode is proudly brought to you by Kombai, turn your unique Figma design into production-ready email code in just a click. Send them to your preferred ESP in seconds to run successful campaigns 20X faster and cheaper. Try Kombai today!
Make Your Emails More Valuable and Entertaining with Naomi West
May 29 2023
Make Your Emails More Valuable and Entertaining with Naomi West
Inboxing with Naomi West: How to Make Your Emails More Valuable and Entertaining In this episode of Inboxing, I interviewed Naomi West, a senior email and lifestyle marketer and product marketing manager at Parcel. We discussed a wide range of topics related to email marketing, including mistakes companies make, how to make emails more entertaining and valuable to subscribers, trends and changes in the email industry, and tools for email marketing.  Naomi also shared her experience using AI to prompt her copywriting and recommended resources for those in the email space. Timestamps: - 00:35 Introduction to Naomi West - 01:29 Naomi's interest in email marketing - 04:19 Becoming "Email from Naomi" - 07:53 Using Abby's cool features for inspiration - 11:48 Simple things to consider in email campaigns - 15:03 Making emails interesting and valuable to subscribers - 20:31 Impactful email series - 23:18 Using AI for Copywriting - 28:20 Favorite tools for email marketing - 35:04 Changes in email with the emergence of new Gmail annotations - 36:54 Following "Really Good Emails" on Twitter for email wisdom - 38:00 The potential impact of AI on email marketing - 40:44 Final thoughts on making email a fun and creative space - 42:21 Conclusion and call to action for listeners Length: 43:10 Host: Hillel Berg Guest: Naomi West Credits: Produced by Inboxing, edited by [Editor's Name] Links: - Parcel: https://www.parcel.io/ - Really Good Emails: https://reallygoodemails.com/ - Google Slides: https://www.google.com/slides/ - Email Preview IO: https://emailpreview.io/ - Canva: https://www.canva.com/ - Figma: https://www.figma.com/ - Notion: https://www.notion.so/