Home Builder Happy Hour

Ryan Canton and Kelly Borgen

Welcome to Home Builder Happy Hour! Grab a drink and join our dynamic sibling duo, Kelly and Ryan, as they share the 4-1-1 on the latest marketing trends you need to know about the homebuilding industry. Tune in to hear insightful Interviews with industry professionals and get some juicy tips on how you can succeed in this competitive market! read less
BusinessBusiness

Episodes

S3E8: Get Community’s 2023 Trends Report with the Writing Team
Dec 9 2022
S3E8: Get Community’s 2023 Trends Report with the Writing Team
Intro - 00:28The History of Short Form Video - 2:00Interactive Social Media Content - 17:15A Behind-the-Scenes Look with Employee-Generated Content - 33:30Outro - 42:00Our 2023 Trends Report is finally here! This week, Kelly and Ryan are joined for happy hour by the members of Get Community’s writing team: Rainy Emerson, Nicole Hakim, and LeighErin Jass. They each break down the three main trends featured in our report, including the history and growth of short-form video, using interactive social media content, and creating your own employee-generated content. The 2023 Trends report is available to download for FREE now on our website!Download the Get Community 2023 Trends Report here: https://getcommunity.com/podcast-episodes/s3e8-get-community-2023-trends-report-with-the-writing-team/Cocktail of the Week - Cranberry Martini3 oz Vodka1 oz Orange liqueur (Triple sec or Cointreau)1.5 oz Simple syrup3 oz Cranberry juice6-7 Ice cubesSugared Cranberries to garnish (optional)Fill the martini shaker with 6-7 ice cubes. Pour the vodka, orange liqueur, simple syrup, and cranberry juice over the ice. Place the lid on the shaker and shake for 20-30 seconds until the outside of the shaker is frosty and cold. Pour into martini glasses rimmed with sugar. Garnish with sugared cranberries or orange slices.CreditsHosted by Kelly Borgen and Ryan Canton, Owners of Get Community Music Composed and Performed by: Levi Irwin Edited by: LeighErin JassConnect with Get Community!Instagram - LinkedIn - FacebookVisit our website at getcommunity.com
S3E3: Taking Over TikTok with Andrea Villanueva
Oct 20 2022
S3E3: Taking Over TikTok with Andrea Villanueva
Time StampsIntro - 00:27Our Favorite TikTok Trends Right Now - 3:10Balance Your Content - 7:00Hop on Trends As Soon As You Can - 12:05Encourage Engagement - 16:20The Almighty Hashtag - 20:45Embracing TikTok - 27:40Get Community’s Account Director, Andrea Villanueva joins us for happy hour this week to discuss everything TikTok. Together with Kelly and Ryan, they discuss current trends, balancing your content, creating engagement, and all the basics for embracing this essential social media platform. So grab yourself a drink and learn all the ways you can take over TikTok!Cocktail of the Week - Rosemary Gimlet2 oz gin or white rum1 oz fresh lime juice.5 oz Rosemary Honey Syrup (see Note) Rosemary sprig for garnishPlace white rum or gin, lime juice, and Rosemary Honey Syrup in a cocktail shaker filled with ice. Place lid on shaker; shake vigorously. Strain into a chilled coupe glass. Garnish with rosemary sprigIf you would like to make your own Rosemary Honey Syrup, place 5 rosemary sprigs and 1/2 cup near-boiling water in a sealable heatproof container. Let steep for 20 minutes. Add 1/2 cup honey, and stir gently until dissolved. Cover and let steep for at least 2 hours, up to 12 hours. Strain before using. Syrup may be stored in the refrigerator for up to 2 weeks.CreditsHosted by Kelly Borgen and Ryan Canton, Owners of Get Community Music Composed and Performed by: Levi Irwin Edited by: LeighErin JassConnect with Get Community!Instagram - LinkedIn - FacebookVisit our website at getcommunity.com
S2E9: Recapping The Social Media Marketing World Conference
Mar 24 2022
S2E9: Recapping The Social Media Marketing World Conference
Welcome to Home Builder Happy Hour! It’s time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community’s super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.From March 14th to 16th, a few members of the Get Community team attended the Social Media Marketing World Conference by Social Media Examiner in San Diego, CA! Social marketing is changing more and more each day. If the last year has taught us anything, it’s that you’ve got to embrace change to get ahead.For this week’s episode, our team sat down to discuss their personal takeaways after spending the weekend doing workshops, networking, and reconnecting with the mutual love for digital marketing. From improving blog copy to adjusting social media content to become more personal, listen to all of the amazing information that inspired our team to be better!Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!Follow Get Community, Inc. on social media!Website (Sign Up for our Newsletter): https://GetCommunity.com/Facebook: https://www.facebook.com/GetCommunityInc/Instagram: https://www.instagram.com/GetCommunity/LinkedIn: https://www.linkedin.com/company/getcommunity/Connect with Get Community!Instagram - LinkedIn - FacebookVisit our website at getcommunity.com
S2E8: Chasing The Curves of Content Creation
Mar 11 2022
S2E8: Chasing The Curves of Content Creation
Welcome to Home Builder Happy Hour! It’s time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community’s super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.Content creation changes with the seasons. From the rise of short form video to virtual tours on properties, digital marketing strategies and the amount of content the general public consumes has risen and been reconstructed in many ways over time.  Influencer marketing, virtual reality technology, Instagram reels, and many others are important concepts that have taken the internet by storm. What could this mean for the homebuilding industry? Get Community’s Account Director, Drea, joins us to discuss the ins and outs of creating content as someone who works directly with clients, and as a consumer herself! Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!Connect with Drea on LinkedIn: https://www.linkedin.com/in/andreajvillanueva/Follow Get Community, Inc. on social media!Website (Sign Up for our Newsletter): https://GetCommunity.com/Facebook: https://www.facebook.com/GetCommunityInc/Instagram: https://www.instagram.com/GetCommunity/LinkedIn: https://www.linkedin.com/company/getcommunity/Connect with Get Community!Instagram - LinkedIn - FacebookVisit our website at getcommunity.com
S2E7: Creating A Mutually Healthy Environment in the Workplace
Mar 4 2022
S2E7: Creating A Mutually Healthy Environment in the Workplace
Welcome to Home Builder Happy Hour! It’s time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community’s super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.The Great Resignation has hit the job market, the homebuilding industry, and the overall economy in a number of ways. Employees are seeking a flexible work environment just as employers are seeking the right people to keep their companies afloat. Kelly and Ryan reflected on their own experiences at Get Community with employee relationships and turnover rate. These have navigated creating a positive work environment through culture, flexibility, and mutually healthy relationships. Tune in to learn how to get through the trials and tribulations of shaping a solid work environment.Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!Follow Get Community, Inc. on social media!Website (Sign Up for our Newsletter): https://GetCommunity.com/Facebook: https://www.facebook.com/GetCommunityInc/Instagram: https://www.instagram.com/GetCommunity/LinkedIn: https://www.linkedin.com/company/getcommunity/Connect with Get Community!Instagram - LinkedIn - FacebookVisit our website at getcommunity.com
S2E6: Inspiring An Audience Through Instagram Reels with John Gilbert
Feb 25 2022
S2E6: Inspiring An Audience Through Instagram Reels with John Gilbert
Welcome to Home Builder Happy Hour! It’s time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community’s super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.The process of selling homes has had a major shift. Did you ever think we would reach a point where social media drove a person to finalize their decision to buy a home? Well, believe it! Due to limitations from the pandemic and being part of society driven by technology, social media has become the ultimate tool in putting home builders back on the map. Specifically, short form videos, such as Instagram Reels, have played a huge part in showcasing homes and capturing the attention of audiences. On today’s episode, John Gilbert, the Sales and Marketing Counselor at Brandywine Homes, joined us to discuss being on the frontlines of selling homes through social media, and using Instagram Reels to their advantage. Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!Connect with John Gilbert on LinkedIn: https://www.linkedin.com/in/johnwgilbertiv/Connect with Brandywine Homes: https://www.linkedin.com/company/brandywine-homes/Follow Get Community, Inc. on social media!Website (Sign Up for our Newsletter): https://GetCommunity.com/Facebook: https://www.facebook.com/GetCommunityInc/Instagram: https://www.instagram.com/GetCommunity/LinkedIn: https://www.linkedin.com/company/getcommunity/Connect with Get Community!Instagram - LinkedIn - FacebookVisit our website at getcommunity.com
S2E4: Exploring Boundless: Model Homes and VR with Steve Ormonde and Joe Duffus
Feb 11 2022
S2E4: Exploring Boundless: Model Homes and VR with Steve Ormonde and Joe Duffus
Welcome to Home Builder Happy Hour! It’s time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community’s super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.Joe Duffus and Steve Ormonde are two powerful forces in the homebuilding industry individually. Joe is the CEO of Builder’s Design and a visionary in the interior design industry. For over 30 years, he has been marketing model homes and commercial spaces, and is responsible for billions of dollars in new home sales over the course of 15,000 successful design projects. His progressive approach to selling homes faster, comes from his innate entrepreneurial spirit. Joe is an Aurora Committee Member, an Education Committee Chair of the Northern Virginia BIA, a member of the NAHB 55 Plus Committee, and has been an Official Judge for over 50 industry award functions.Steve is the Founder and President of Focus 360, and Max Tipton Award for Marketing Excellence winner. His career in architecture started in 1983 as a Computer Aided Design (CAD) Coordinator after he received his Associate of Architecture Degree from Saddleback College. He developed the homebuilding industry’s first “Virtual Model Home.”  Steve’s company, Ormonde Presentations, which was later changed to Focus 360 in 2000, grew into an internationally recognized firm, earning more than 100 published articles and several network television appearances. They have seen the homebuilding industry evolve in many ways, and have always found or developed the tools to improve and adapt. On this episode, Kelly and Ryan dive into Steve and Joe’s amazing collaboration, Boundless, and discuss the impact virtual reality technology has had on the homebuilding industry. Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!Learn more about Boundless: https://www.focus360.com/boundless/Connect With Steve Ormonde: https://www.linkedin.com/in/steveormonde/Explore Focus360: https://www.focus360.com/Connect With Joe Duffus LinkedIn: https://www.linkedin.com/in/joe-duffus-m-i-r-m-9b938213/Explore Builder’s Design: https://www.buildersdesign.com/Check out the first virtual model home on Focus 360’s 30 Years of VMH: https://vimeo.com/352285830Follow Get Community, Inc. on social media!Website (Sign Up for our Newsletter): https://GetCommunity.com/Facebook: https://www.facebook.com/GetCommunityInc/Instagram: https://www.instagram.com/GetCommunity/LinkedIn: https://www.linkedin.com/company/getcommunity/Connect with Get Community!Instagram - LinkedIn - FacebookVisit our website at getcommunity.com
S2E3: Youtube's Removal of the Dislike Count
Feb 4 2022
S2E3: Youtube's Removal of the Dislike Count
Welcome to Home Builder Happy Hour! It’s time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community’s super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.YouTube has been around for about 17 years and has made one of the most impactful, yet controversial changes to their platform, by removing the dislike count visibility. This change was made for the sake of trying to limit bullying against creators on their platform, but there’s always a question on whether this was a good move for user engagement data for the platform overall.On this episode, Get Community’s Web Developer Joey Grable joined Kelly and Ryan to discuss whether this decision could be harmful or beneficial to the social media platform overall, or if it would inspire certain trends among other leading platforms.Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!Follow Get Community, Inc. on social media!Website (Sign Up for our Newsletter): https://GetCommunity.com/Facebook: https://www.facebook.com/GetCommunityInc/Instagram: https://www.instagram.com/GetCommunity/LinkedIn: https://www.linkedin.com/company/getcommunity/Resources: https://www.theverge.com/2021/11/17/22787080/youtube-dislikes-criticism-cofounder-jawed-karim-first-video-description-zooConnect with Get Community!Instagram - LinkedIn - FacebookVisit our website at getcommunity.com
S2E2: Creating Event FOMO with Patty Gamboa
Jan 28 2022
S2E2: Creating Event FOMO with Patty Gamboa
Welcome to Home Builder Happy Hour! It’s time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community’s super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.On this episode, Event Planner and Hospitality Expert Patty Gamboa joins Kelly and Ryan to talk about the ways brands and businesses, in and outside the homebuilding industry, can create a high demand for any plans they may have!Patty lives and breathes for a top tier customer experience. She founded her business, Patrician Company, in 2003 and started taking the event-planning business by storm, bringing every one of her clients' event ideas to life. Her ultimate goal with every event is to work to help clients enjoy flawless events that change hearts and minds so businesses, ideas, and individuals thrive.After starting several other businesses and becoming a seasoned expert on what needs to happen to make a business or brand successful, she has developed the ultimate guide of tips and tricks to heighten the customer experience, build strong relationships between brands and their followers, and of course create FOMO for all of your events! Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!Follow Get Community, Inc. on social media!Connect with Patty Gamboa: https://www.linkedin.com/in/patricia-ann-gamboa/Enjoy a free “How To Create Event FOMO” outline from Patty Gamboa: https://getcommunity.com/podcast-episodes/s2e2-build-good-fomo/Website (Sign Up for our Newsletter): https://GetCommunity.com/Facebook: https://www.facebook.com/GetCommunityInc/Instagram: https://www.instagram.com/GetCommunity/Connect with Get Community!Instagram - LinkedIn - FacebookVisit our website at getcommunity.com
S2E1: 2022 Trends Report
Jan 21 2022
S2E1: 2022 Trends Report
Welcome to Home Builder Happy Hour! It’s time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community’s super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.On this episode, Kelly and Ryan break down Get Community’s 2022 Trends Report for you. They discuss how much the past year has changed the game for both the homebuilding and digital marketing industries, and the rise of certain marketing forms that will skyrocket the success of your businesses. The four 2022 trends set to rise above and take brands and their digital marketing strategies to new heights are:The Rise of Short Form Video — Video content became a powerhouse tool in the pandemic, also became a powerful marketing tool in the homebuilding industry.Personalization — Tailoring your content such as ads, email marketing etc., can create a more personal experience for your customers/audience. Immersive Experiences — Matterports, digital walkthroughs, and 3D tours will play a huge role in people finding their dream homes. Building Community With Get Community — Providing amazing customer experiences will build trust between you and your buyers, making your business successful and building a strong community If you’re looking to dive deeper into these trends, you can download the full 2022 Trends Report here: https://ss-usa.s3.amazonaws.com/c/308479099/media/286061dcaf281359744060377941921/GC_2022TrendsReport_2021-12.pdf.Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!Follow Get Community, Inc. on social media!Website (Sign Up for our Newsletter): https://GetCommunity.com/Facebook: https://www.facebook.com/GetCommunityInc/Instagram: https://www.instagram.com/GetCommunity/Connect with Get Community!Instagram - LinkedIn - FacebookVisit our website at getcommunity.com