It’s one of the most fascinating companies of the 21st century … Against huge odds, Tesla was able to pull off one of the most dramatic corporate turnarounds in history and become the world's most valuable automaker. Wall Street Journal reporter Tim Higgins shares the extraordinary inside story in his book, Power Play. And in this episode, he discusses all things Tesla, Elon Musk and electric cars with host Charles Mizrahi.
An Introduction to Tim Higgins (00:00:00)
A Luxurious Customer Experience (00:02:39)
The Evolution of Electric Vehicles (00:05:53)
Expanding Vehicle Range (00:11:42)
Challenging Traditional Automakers (00:19:21)
Safety is Key (00:26:54)
Selling the Future of Cars (00:32:18)
Supporters vs. Skeptics (00:38:38)
The Future of Tesla (00:47:12)
Tim Higgins is an award-winning tech and auto reporter for the Wall Street Journal. Before joining the Journal, Higgins worked for Bloomberg News and Businessweek. Today, he covers Tesla, Apple and other tech companies — while regularly serving as an on-air contributor to CNBC. In addition, Higgins is a published author. Power Play details Tesla's journey to developing a luxury electric vehicle and an unrivaled customer experience.
https://www.amazon.com/Power-Play-Tesla-Elon-Century-ebook/dp/B08MQ4KWWR (Power Play: Tesla, Elon Musk, and the Bet of the Century)
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