In this episode we talk with Ian Evenstar, founder of UNINCORPORATED, the nation's #1 higher education agency, about the importance of crafting your vision, mission, and values for your organization and aligning them in everything that takes place in the organization.

During our time together we discuss :

• The difference between a Vision and a Mission Statement, and how to create them.
• Setting and selecting your organization's Values
• Techniques to ensure your Vision, Mission and Values, aren't just words on a wall
• How to get everyone in your organization demonstrating and living the brand.
• Recognizing when it's time to change or evolve the brand.

For more from Ian, check out this free workbook to help you with

• Writing a Mission Statement that "ADDS" value
• Building a Vision Statement that truly matters
• Creating meaningful Brand Values
• Organizing your Brand Touchpoints
• Identifying your Brand Non-Negotiables