#54: Influence is Your Superpower with Zoe Chance

Opinion Science

Jan 17 2022 • 51 mins


Zoe Chance is an assistant professor of marketing at the Yale School of Management. Prior to Yale, she managed a $200 million segment of the Barbie brand at Mattel. In February, she's releasing her first book: Influence Is Your Superpower.

In this episode, we talk about Zoe's winding road to becoming a business school professor, the class she teaches at Yale on influence and persuasion, and the insights she shares in her upcoming book.

For a transcript of this episode, visit: http://opinionsciencepodcast.com/episode/influence-is-your-superpower-with-zoe-chance/

Check out my new audio course on Knowable: "The Science of Persuasion."

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