Zoe Chance is an assistant professor of marketing at the Yale School of Management. Prior to Yale, she managed a $200 million segment of the Barbie brand at Mattel. In February, she's releasing her first book: Influence Is Your Superpower.
In this episode, we talk about Zoe's winding road to becoming a business school professor, the class she teaches at Yale on influence and persuasion, and the insights she shares in her upcoming book.
For a transcript of this episode, visit: http://opinionsciencepodcast.com/episode/influence-is-your-superpower-with-zoe-chance/
Check out my new audio course on Knowable: "The Science of Persuasion."