PODCAST

The Self-Employed Life

Jeffrey Shaw is a speaker, small business consultant, business coach for en

The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discuss marketing, branding, productivity, mindset, building meaningful relationships with customers and living a fulfilling life. In the self-employed life, it's all personal. Small business consultant, business coach for entrepreneurs, keynote speaker, TEDx speaker, and author of The Self-Employed Life and LINGO, host Jeffrey Shaw, interviews bestselling authors and experts who will change your way of thinking and provide practical ideas that you can apply directly in your life and business. Two episodes each week- one content-rich interview with an expert and Coaching Break offers a 15-minute break to receive coaching from your host.
739: Rocco Carriero - Understanding the Three Cords to Wealth and Life
Do you have perfect balance in your life when it comes to running your business, taking care of your family, and taking care of yourself? Perfect balance is hard to achieve. If we are aware of what we are doing and where we are going, it’s possible to combine these three areas of our lives to make each stronger. Rocco Carriero is the author of Three Cords Approach: To Life And Wealth Management For Business Owners. A book about striking the perfect balance of these aspects of life and finances.    Rocco A. Carriero is a comprehensive Wealth Advisor specializing in working with Business Owners, CEOs, and Entrepreneurs. He is a Chartered Retirement Planning Counselor, Accredited Portfolio Manager Advisor, and holds an MBA in Banking & Finance with over 20 years of experience. He’s been featured in major financial publications like Wall Street Journal, Forbes, and Fortune. He’s appeared on Fox and NBC.    We talk about how a cord will snap if it’s not given attention. All three aspects of our lives need to be maintained, just not all at the same time. Rocco shares the importance of being aware of the important things you need to work on and scheduling them. Big picture thinking is one of the most important things an entrepreneur can do. We talk about the difference between vision and mission and how our decisions align with our values. Rocco shares insights on how we can use the three cord concept to keep our finances, businesses, and lives moving in the right direction.    And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.   Everything you need can all be found at jeffreyshaw.com    Rocco Carriero thank you so much for being here!   Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world. Guest Contact –   Rocco CarrieroThree Cords Approach: To Life And Wealth Management For Business Owners Rocco Carriero Facebook Rocco Carriero LinkedIn Profit First Contact Jeffrey – Website Coaching supportMy book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
Yesterday
39 mins
738: Coaching Break - Goal Setting: Set Up For Success or Disappointment?
It's that time of the year again when everyone starts setting their goals for the next year. I don't know about you, but I have a bit of a love/hate relationship with goal setting. Necessary, yes. But how do we set big goals without setting ourselves up for possible disappointment? Like so many other things, we self-employed business owners need a different way to look at goal setting.   Contact Jeffrey- Website Coaching Support My book, The Self-Employed Life is now available! Check out everything available for self-employed business owners Watch my TEDx LincolnSquare video and please share!    Valuable resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
3d ago
24 mins
737: Gair Maxwell - Unpacking the Methodology of How Brands Become Legendary
One of the best ways to differentiate ourselves and our business is to tell a unique story that is memorable and makes us stand out. Gair Maxwell is the author of Big Little Legends: How Everyday Leaders Build Irresistible Brands, a book about flipping brand dynamics to attract customers. He shares real-life stories that helped ordinary brands and leaders create extraordinary results.  Gair is a former broadcaster who had an award-winning radio and television career in Canada. He’s also a history buff who loves legends, myths, and stories. He’s now a brand strategist and keynote speaker. Gair has worked with organizations like Apple Specialist Marketing Group, Caterpillar, NAPA, and Virginia Tech. He’s also shared conference stages with business icons like Richard Branson and Gene Simmons. He’s here today to talk about Big Little Legends and how to create a story that can make your brand legendary. We unpack how brands become legendary. How did the Mona Lisa become so famous? The painting was stolen from the Louvre. All of the press created the fame this painting holds today. We talk about the story you are going to tell and also the story others will tell about you. Your story doesn’t have to be about yourself. You can also use the seven plots of overcoming the monster, rags to riches, the quest, voyage and return, comedy, tragedy, and rebirth as filters to determine if your idea is a story. This episode will have you thinking about what your legendary story can be.  And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com  Gair Maxwell thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Guest Contact – Gair Maxwell Big Little Legends: How Everyday Leaders Build Irresistible Brands Gair Maxwell LinkedInGair Maxwell FacebookGair Maxwell TwitterGair Maxwell InstagramWizard Academy   Contact Jeffrey – Website Coaching supportMy book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
Dec 1 2021
53 mins
736: Michael McFall - How to Grind and Go from Barista to CEO of Biggby Coffee
Who doesn’t love the coffee business? In the US, the growth of coffee chains is fascinating. Michael J. McFall began his career with BIGGBY® COFFEE at the original store in East Lansing in 1996 as a minimum-wage barista. He’s now co-CEO, and over the last twenty-two years, he and business partner Bob Fish have created one of America’s excellent specialty coffee chains. They have over 250 stores open in 9 states. He’s also the author of Grind: A No-bullsh*t Approach to Take Your Business from Concept to Cash Flow—a book about common sense strategies for turning a start-up idea into a positive cash flow business.    We talked about starting a new business and why the franchise model worked for them. Michael says that products don't usually sell themselves. You need to be willing to sell your product for as long as it takes. You've got to be obsessed with generating revenue. He’s also involved in personal growth and development. As a leader, you need to meet your company where it needs you, not the opposite. We also talk about the importance of being able to compartmentalize when starting a business. We touch on impatience, enthusiasm, and the process of due diligence on yourself. We also learn incredible mission-critical things like the six-hour rule, where franchisees spend six hours a day on the front end for the first year.    Another fundamental premise in Grind is that looking through your business from a cost-cutting lens isn't advantageous to your growth and customer happiness. If you obsess over taking care of the customer, everything else takes care of itself. Making people happy and believing in what you do creates an opportunity to ask your customers to promote you. We also talk about avoiding complexity and not making things more complex than they need to be. This episode is full of smart ideas, processes, and attitudes to grow a business beyond your expectations.    And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.   Everything you need can all be found at jeffreyshaw.com    Michael McFall thank you so much for being here!   Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world. Guest Contact –   GrindBiggbyMichael McFall LinkedInMichael J. McFall TwitterBiggby FacebookBiggby Instagram Grind: A No-bullsh*t Approach to Take Your Business from Concept to Cash FlowAmir Sufi  Start Small Finish Big The Long Game: How to Be a Long-Term Thinker in a Short-Term World The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You Contact Jeffrey – Website Coaching supportMy book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
Nov 24 2021
45 mins
735: Coaching Break- What's Taking So Long?! The Problem of Impatience
Contact Jeffrey- Website Coaching Support My book, The Self-Employed Life is now available! Check out everything available for self-employed business owners Watch my TEDx LincolnSquare video and please share!    Valuable resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
Nov 22 2021
16 mins
734: Dorie Clark - Long-Term Thinking Is Where Your Success Lies
Being self-employed can be exciting and fulfilling. It also can have ups and downs, especially when starting. That is why changing your thinking to an extended game plan can help alleviate some of the stress and uncomfortable moments. It also allows us to be more realistic about our projects and aspirations and prevent panic and throwing in the towel too soon. Dorie Clark is the bestselling author of Entrepreneurial You, Reinventing You, and Stand Out, named the #1 Leadership Book of the Year by Inc. magazine. Dorie is also a coach, consultant, keynote speaker, and executive education teacher. Her latest book, The Long Game: How to Be a Long-Term Thinker in a Short-Term World, is about long-term strategic thinking to create interesting, meaningful work and lives. This book is so appropriate now because the world needs to think long-term. Dorie shares her framework to help people strategically plan and persist. Frequently we underestimate how long something will take and risk giving up too soon.  Business can be a test of patience, but there comes a time when things start to click. It can be incredibly powerful when we get to this place of momentum. We talk about growth and the deception phase, where it feels like things aren’t progressing, but they are. An example would be how a ten-year overnight success happens. We discuss what having a long game strategy, and high-level view entails. We discuss white space, focus where it counts, optimizing for interesting, extreme goals, and more. Dorie shares so many interesting insights on work and life.  And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com  Dorie Clark thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world. Guest Contact – Dorie Clark The Long Game: How to Be a Long-Term Thinker in a Short-Term WorldFree Long Game Self-AssessmentDorie Clark FacebookDorie Clark LinkedInDorie Clark InstagramDorie Clark TwitterDerek SiversDave Crenshaw   Contact Jeffrey – Website Coaching supportMy book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
Nov 17 2021
45 mins
733: Coaching Break - How To Get More Of What You Deserve
What do I find is the biggest obstacle in my coaching clients that's keeping them from getting more of what they want? Whether that's more business, more money, time, happiness, ease. What's in the way for most people is believing they deserve more. I mean, really believing they deserve more. Not just wanting more, but deserving more. Here are some tips on how you can increase your feelings of deserving more so you get the results you want.   Contact Jeffrey- Website Coaching Support My book, The Self-Employed Life is now available! Check out everything available for self-employed business owners Watch my TEDx LincolnSquare video and please share!    Valuable resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
Nov 15 2021
17 mins
732: Mary Tess Rooney - Discovering Your Heart Value and Walking in True Stride
Does your work light you up? Do you feel energized and happy with every step you take? Have you thought about whether your work and actions are in alignment with your heart? Mary Tess Rooney is the founder of True Stride, a movement to help individuals unlock their Heart Value to elevate everything they do. Mary is a Heart Value expert, author, speaker, and empowerment coach. She helps people align their feelings, choices, and actions with walking purposefully in life.    Mary was a strategy and communications executive whose cumulative experience helped ignite her passion for inspiring people and achieving success by acting on what lights up their hearts. She is the author of Heart Value: Feel Appreciated in Ways That Matter and Discover Your True Stride. She is super excited about releasing this new book that outlines a path of self-discovery to help each reader find their Heart Value and walk in their True Stride.    Today, we dive into what finding your Heart Value and True Stride means. We talk about how a disconnect can represent your work isn’t aligned with your Heart Value. We talk about honoring your heart and not being afraid to speak up. We also talk about how social norms have evolved and why it’s okay to share your accomplishments and achievements. It may even be your responsibility. Feeling energized and having effortless achievement may mean that you’ve stumbled upon your True Stride. We talk about prioritizing fun, the joy frequency grid, how to benefit from wise walks, and so much more.    And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.   Everything you need can all be found at jeffreyshaw.com    Mary Tess Rooney thank you so much for being here!   Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world. Guest Contact –   Mary Tess RooneyHeart Value : Feel Appreciated in Ways That Matter and Discover Your True StrideTrue Stride PodcastMary Tess Rooney LinkedInMary Tess Rooney FacebookMary Tess Rooney Instagram Contact Jeffrey – Website Coaching supportMy book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
Nov 10 2021
50 mins
731: Coaching Break - Strategic Recovery From Stress
There's no doubt being self-employed is stressful. That's to be expected. But when stress, a busy season, or an overwhelming time goes on for more than three months, it's now a chronic problem and taking its toll on you. So, you need a strategic way to recover. Just waiting for it to end and then thinking you're going to easily heal is not enough. Here are some tips on how to strategically recover from stress.   Contact Jeffrey- Website Coaching Support My book, The Self-Employed Life is now available! Check out everything available for self-employed business owners Watch my TEDx LincolnSquare video and please share!    Valuable resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
Nov 8 2021
17 mins
730: Len Herstein - Being Vigilant Will Keep Your Business Relevant and Thriving for Long-Term Success
Is your business ready for what’s around the corner or even to meet whatever challenges you face today? Being vigilant and not falling into the trap of complacency is the key to meeting challenges when they arise. Len Herstein is a brand strategist, speaker, and CEO & President of ManageCamp. He’s also the author of Be Vigilant!: Strategies to Stop Complacency, Improve Performance, and Safeguard Success. Your Business and Relationships Depend on It. He’s also in law enforcement.    After years of branding and life experience, Len decided to give back and become part of the law enforcement community to help this world become a better place. His book is relevant today because he talks about parallels of life, law enforcement, and business. He shares how being prepared and vigilant will not only prevent us from falling into the trap of complacency, but it will help us have a plan to fall back on when change and upheaval make things difficult. We have a heartfelt conversation about how to look beyond the mark and have a fallback plan.   We talk about the trap of complacency and how it can kill a business or put us in mortal danger. Len shares about the importance of vigilance and being ready and prepared when things get tough. It’s easy to slip into complacency and overconfidence when things are going well, but turmoil and chaos invite vigilance. We talk about the importance of preparedness and optimism for entrepreneurs and how vital the decision-making process can be. We talk about the difference between projecting vigilance and projecting vulnerability and so many more lessons of life, business, and law enforcement.    And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.   Everything you need can all be found at jeffreyshaw.com    Len Herstein thank you so much for being here!   Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world. Guest Contact –   Len Herstein Be Vigilant!: Strategies to Stop Complacency, Improve Performance, and Safeguard Success. Your Business and Relationships Depend on It.Brand ManageCampLen Herstein LinkedIn Contact Jeffrey – Website Coaching supportMy book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
Nov 3 2021
54 mins
729: Anne Bartolucci - Better Sleep for Overachievers
Entrepreneurs have a lot on their plates. Unfortunately, ideas, worries, excitement, and whatever else is on our minds can carry over to our evenings and nights, sometimes keeping us up at night or causing restlessness. Even though mulling these thoughts over can sometimes result in breakthroughs, not getting proper sleep can take its toll and prevent us from being and doing our best. If you struggle with sleep or want to perform better, you will love today’s conversation with Dr. Anne Bartolucci.  Dr. Anne Bartolucci is a licensed clinical psychologist and board-certified behavioral sleep medicine specialist. She is President and CEO of Atlanta Insomnia and Behavioral Health Services. She is also the author of Better Sleep for the Overachiever, which is about easing ambitious minds into a healthy, productive sleep pattern. Her goal is to help all of us achieve our waking dreams through better sleep.  Less sleep can make us less productive. Being conscientious can also create an environment where we get less sleep. We talk about hyperarousal or that feeling that won’t let us fall asleep at the end of the day. Self-employed people often have so much going on that it’s hard to shut off when bedtime rolls around. We dive into how to prevent these issues by making your daytime more productive to make your night more productive. We talk about stress, cortisol, nighttime routines and even go into details about screens and which ones affect our sleep.  And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com  Anne Bartolucci thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Guest Contact – Better Sleep for the OverachieverIn-Person Insomnia Therapy in Atlanta and Online Insomnia Therapy in the State of Georgia Anne Bartolucci LinkedIn Better Sleep for the Overachiever Contact Jeffrey – Website Coaching supportMy book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
Oct 27 2021
44 mins
728: Coaching Break - Use This Law of Nature To Grow Your Business
There's this thing called Parkinson's Law which is about time and productivity. It has so many applications in business, I'm surprised we don't hear about it more. In this episode, I share specific ways you can apply Parkinson's Law to grow your business. Be forewarned--there's a bit of magic to this fundamental truth.   Contact Jeffrey- Website Coaching Support My book, The Self-Employed Life is now available! Check out everything available for self-employed business owners Watch my TEDx LincolnSquare video and please share!    Valuable resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
Oct 25 2021
15 mins
727: Dan Gingiss - Be an Experience Maker To Grow Your Business
What’s the best marketing method for any business? It’s creating a remarkable customer experience. An experience that stands out from the crowd. An experience that is so amazing that your customers will share their experience with other potential customers without you even having to ask. Dan Gingiss is an author, podcaster, and international keynote speaker. He believes that creating a remarkable customer experience is the very best marketing method for large and small businesses.  Dan has led marketing teams in almost every marketing channel for the past 20 years. He has professional experience at brands like Discover, McDonald’s, and Humana. He is all about real-life examples of actionable customer experience solutions. He is the author of Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media, and his new book, The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share. We dive into why it's so important for customers to have a remarkable experience, making customers feel cared for, and negative versus positive experiences. We often see negative reviews and occasional positive reviews, but we rarely see adequate reviews even though that’s where many customer experiences fall. This leaves a huge gap to differentiate your customer’s experience. Dan shares so many actionable ideas and stories to back them up. We also talk about Dan’s WISE method, which stands for Witty, Immersive, Shareable, and Extraordinary. Plus, how and why this method is so valuable.  And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com  Dan Gingiss thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Guest Contact – Dan Gingiss10-Day Customer Experience Challenge The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social MediaDan Gingiss LinkedInExperience This Show Dan Gingiss ForbesDan Gingiss FacebookDan Gingiss Instagram   Contact Jeffrey – Website Coaching supportMy book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
Oct 20 2021
58 mins
726: Mike Michalowicz - Get Different to Get Noticed
Best practices don’t always work for marketing. If you want to stand out and get noticed, don’t keep doing what everyone else is doing. That’s the advice from Mike Michalowicz, who is one of my favorite writers and my guest on today’s show. Mike is the author of a string of popular entrepreneurial books, including Profit First, The Pumpkin Plan, Clock Work, Fix This Next, and his latest book, Get Different. By his 35th birthday, Mike had founded and sold two multi-million dollar companies. He then became a small business angel investor and lost it all.  Mike has since devoted his life to discovering and sharing the very best small business entrepreneurial strategies. Thousands of companies have used his advice to drive profit, run on automatic, and determine what moves to make next. We discuss some of the concepts in his new book on how to market and get noticed. We talk about how and why we need to be different from other businesses in our field when marketing. If we want to share our products, gifts, or knowledge with the world, we need to stand out. It’s our responsibility to do so.  We talk about what holds people back and the importance of being different from your competitors to get noticed. We talk about sharing what makes you unique, not being too outrageous, and how showing weakness can be appealing. It’s also essential to get relevant data and enough data to understand what is working. Mike shares his system of DAD or differentiate, attract, and direct. We also talk about conducting the right marketing experiments and more.  And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com  Mike Michalowicz thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Guest Contact – Mike MichalowiczMike Michalowicz LinkedInMike Michalowicz YouTubeMike Michalowicz FacebookMike Michalowicz InstagramGet Different: Marketing That Can't Be Ignored!Mike Up In Your Business The Dip: The extraordinary benefits of knowing when to quit (and when to stick)   Contact Jeffrey – Website Coaching supportMy book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
Oct 13 2021
55 mins
725: Coaching Break - Be Your Most Productive Self Being True To Yourself
It's one thing to be productive. It's quite another thing to be productive and work in a way that is most natural to who you are. Many productivity strategies want you to be and work different than who you are. That's not why you went into business for yourself! I share my productivity strategy which also turned out to be one of the favorite chapters in my book, The Self-Employed Life, for many people.   Contact Jeffrey- Website Coaching Support My book, The Self-Employed Life is now available! Check out everything available for self-employed business owners Watch my TEDx LincolnSquare video and please share!    Valuable resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
Oct 11 2021
23 mins
724: Tamsen Webster - Finding Your Red Thread to Make Your Big Ideas Irresistible
There’s a gap between what you want to tell your potential customers or audience and what they need to hear. Tamsen Webster is here to talk about bridging that gap or finding the Red Thread that makes your ideas irresistible. Tamsen is a keynote speaker and message strategist with 20 years in marketing, 13 years as a Weight Watchers leader, and four years as a TEDx Executive Producer. Her combined experience and focus have led her to become an expert at finding and building stories that customers will tell themselves and others.  She’s the author of Find Your Red Thread: Make Your Big Ideas Irresistible, a book about finding your Red Thread or throughline that connects your idea to the heart of your audience. It’s about the link between your customer’s problem and your actionable solution. We have a brilliant conversation about how this method can help all of us frame our business ideas in a way that customers and our audiences will understand and embrace.  If you’re ready to build a message that resonates with your audience, buckle up and learn how to overcome resistance, supply them with a better message than they are telling themselves, and have your ideas become the answer to their question and problem. We talk about changing behavior by changing perception, the function of true statements, and giving your audience options to choose and feel good about that choice.  And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com  Tamsen Webster thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Guest Contact – Tamsen WebsterGet your Conversational Case WorksheetFind Your Red Thread: Make Your Big Ideas IrresistibleTamsen Webster TwitterTamsen Webster LinkedIn Tamsen Webster YouTubeTamsen Webster InstagramTamsen Webster Facebook De Beers - A Diamond is Forever Slogan   Contact Jeffrey – Website Coaching supportMy book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
Oct 6 2021
1 hr
723: Coaching Break - Be Like a Banyan Tree
Contact Jeffrey- Website Coaching Support My book, The Self-Employed Life is now available! Check out everything available for self-employed business owners Watch my TEDx LincolnSquare video and please share!    Valuable resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
Oct 4 2021
20 mins
722: Linda Ugelow - Overcome the Anxiety of Public Speaking and Realize Your Dreams
Public speaking can be a huge stretch for most of us. Choosing to play it small isn't the best way to get your message out there. That's why I'm so excited about this conversation with Linda Ugelow. Linda is a speaker, TV host, and speaking empowerment coach. She is also the author of Delight in the Limelight: Overcome Your Fear of Being Seen and Realize Your Dreams, a book about overcoming our fears of public speaking and being seen, so we can share our message with the world and achieve true success.  We talk about how different mediums can create various forms of anxiety, yet the underlying causes are all very similar. We dive into how past experiences have led us to believe that we aren’t comfortable speaking in public. Was there a trigger from early on that made us feel like we weren't good enough? Podcasting is an excellent medium for preparing for public speaking. It allows you to be more comfortable speaking freestyle. We talk about being prepared and how the fear can still be there even with preparation. I also share how I stopped writing out scripts for my Coaching Break episodes, and now I’m prepared by dropping into what I want to say.  It’s essential to be fully present and connect with yourself for genuine authenticity. We also talk about the difference between fear and anxiety. Fear can stop you in your tracks; anxiety can make you feel uneasy. Changing your language can help you understand what you need to work through. Anyone who wants to move forward in their business and get their message out in a more comfortable way will love this episode. Linda shares valuable concepts from her book about delighting in the limelight and following a framework to be a better speaker.  And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com  Linda Ugelow thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Guest Contact – Linda Ugelow Delight in the Limelight: Overcome Your Fear of Being Seen and Realize Your DreamsLinda Ugelow FacebookLinda Ugelow InstagramLinda Ugelow LinkedInLinda Ugelow YouTubeLinda Ugelow TikTok To Sell Is Human: The Surprising Truth About Moving Others   Contact Jeffrey – Website Coaching supportMy book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
Sep 29 2021
47 mins
721: Coaching Break - Self-Employed Transition: Where You Are and Where You Want To Go720: Pamela Slim - The Widest Net: Strategies to Expand Your Impact and Create More Meaning for Your Customers
Pamela Slim is here to talk about her new book, The Widest Net. This is such a timely episode because it’s all about a step-by-step method for finding customers and building a genuinely thriving business. These steps will allow you to discover untapped markets and new customers that you may have missed. Pam is also the author of Body of Work and Escape from Cubicle Nation, which was named Best Small Business and Entrepreneur book of 2009 from 800 CEO Read.  She is a community builder, consultant, and former corporate director of training at Barclays Global Investors. She has created and delivered training programs for large-scale companies and has advised thousands of entrepreneurs and small businesses. In 2016, Pamela and her husband launched the Main Street Learning Lab in Mesa, Arizona. This is a small business incubator and community-based leadership development lab.  We talk about tiny steps you can take to expand your network and make connections. We discuss some of the actionable linear steps laid out in Pamela’s new book and turn the concept of solving a problem or pain point on its head. There is an excitement to helping people. We can also widen our net by partnering with complementary businesses and finding other people to help our clients along the way. These are PB&J partnerships. We also dive into the cultural shift of longer-term thinking and how removing the sense of urgency can bring peace.  And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com  Pamela Slim thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Guest Contact – Pamela Slim The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You Body of Work: Finding the Thread That Ties Your Story Together Escape From Cubicle Nation: From Corporate Prisoner to Thriving EntrepreneurPamela Slim LinkedInPamela Slim Twitter   Contact Jeffrey – Website Coaching supportMy book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
Sep 22 2021
57 mins

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