Free and Fearless

Lidiya Kesarovska

Welcome to The Free and Fearless Podcast where we talk creating digital products that people love, making offers that sell themselves, building your dream business and being bold and unapologetic, all while serving your purpose and living your best life.
Lidiya Kesarovska is a blogger, author, course creator, business mentor and the founder of LetsReachSuccess.com where she helps people build an abundant, value-driven business.
She’s been named one of the top 10 course creators and experts to watch in 2021 by Yahoo! Finance and featured on TIME magazine, Thrive Global, Disrupt Magazine, and more.
Lidiya has devoted most of her life to personal development and reclaiming her freedom by building a digital business. Now, she’s obsessed with helping you do the same!
🦋 Books: https://letsreachsuccess.com/books
🦋 Courses: https://letsreachsuccess.com/courses
🦋 FREE EPIC ONLINE COURSE CHECKLIST: https://boldbusinessschool.com/free/ read less
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Episodes

Niche Sites, AI for Bloggers, Course Hosting Platforms and More
Nov 8 2023
Niche Sites, AI for Bloggers, Course Hosting Platforms and More
In this episode, you'll learn about my latest business updates - from monetizing a new niche site and using ChatGPT to create more content in less time, to optimizing my product suite and starting a membership site. I’ll discuss 2 big topics in the blogging industry that I haven’t dived into before - niche sites and artificial intelligence. If you’ve been thinking of trying any of these or adding an extra income to your blogging business, you might come up with some interesting ideas after this episode. Show Notes: The only thing that can get you out of a rut in business Why I started using AI How exactly I use ChatGPT as a blogger What the rise of AI tools means for content creators How I'm monetizing my other site My plans for the brand new niche site I started The course hosting platform I switched to Changes in my product suite that followed The new big thing I'm working on and my vision for it Mentioned: Bold Business School: https://boldbusinessschool.com/ Blogger Playground Waitlist: https://letsreachsuccess.com/waitlist-blogger-playground/ Podia: https://podia.sjv.io/jr5nd0 Teachable: https://teachable.sjv.io/n1WYxR Pinterest Boost: https://letsreachsuccess.podia.com/pinterest-boost Links: 🦋 Bold Business School: https://letsreachsuccess.podia.com/bold-business-school 🦋 Website: https://letsreachsuccess.com/ 🦋 Instagram: https://www.instagram.com/letsreachsuccess/ 🦋 Courses: https://letsreachsuccess.com/courses/ 🦋 Books: https://letsreachsuccess.com/books/ 🦋 FREE EPIC ONLINE COURSE CHECKLIST https://boldbusinessschool.com/free/
Scarcity & Urgency + How to Handle Sales Objections [High-Value Offers Audiobook, Part 8]
Oct 17 2023
Scarcity & Urgency + How to Handle Sales Objections [High-Value Offers Audiobook, Part 8]
Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. Get the book here: https://www.amazon.com/dp/B0C7N66NGN It’s time for the final stage of the Dream Offer Method - Action. Now that you’ve presented the value of your offer and have made it as desirable as possible, it’s time to encourage your ideal students to take action. In this part, we’ll talk about 2 of the main elements of your offer - scarcity and urgency (these go together), and objections. Scarcity and urgency are something you’ll utilize when you launch, they are sales techniques that work really well. And sales objections are any reason the potential buyer has for not buying your product. Learn more about them, why they are a good thing, the different types of objections and how to handle them well. Show Notes: Why use scarcity and urgency Examples of scarcity in launching and marketing How to use urgency in your launch How to utilize waitlists for your product launch Sales psychology in action What's a sales objection Why objections are a good thing The different types of objections What to tell potential customers who think they can't afford your program What to do when people don't trust you and your course How to help people make time for your course How to handle people's objections to joining your program What are product-specific objections Ways to handle objections and where to add that on your sales page Links: 🦋 Bold Business School: https://letsreachsuccess.podia.com/bold-business-school 🦋 Website: https://letsreachsuccess.com/ 🦋 Instagram: https://www.instagram.com/letsreachsuccess/ 🦋 Courses: https://letsreachsuccess.com/courses/ 🦋 Books: https://letsreachsuccess.com/books/ 🦋 FREE EPIC ONLINE COURSE CHECKLIST https://boldbusinessschool.com/free/
Define Your Ideal Course Student [High-Value Offers Audiobook, Part 5]
Sep 24 2023
Define Your Ideal Course Student [High-Value Offers Audiobook, Part 5]
Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. Get the book here: https://www.amazon.com/dp/B0C7N66NGN In this and the next parts, we’ll explore the second stage of the Dream Offer Method - Desire. You’ll learn how to create and increase desire and the role it plays in sales and marketing. You want to create something people truly want and for that, you first need to identify who they are and what their desires and challenges are. So lean back and hear my 5-step process for defining your ideal course student so you can create the best course for them and turn it into an offer that will show them why it’s perfect for them. Show Notes: How I narrowed down my ideal course student Why define who your course is not for How to turn that into a powerful section on your sales page An example of addressing customers' pain points in your copy How to get into the head of your ideal student The consequences for your ideal student of not solving their problem now How to make that part of your marketing How I challenge people's current beliefs about what’s possible in 1 of my offers How to create a before and after picture Links: 🦋 Bold Business School: https://letsreachsuccess.podia.com/bold-business-school 🦋 Website: https://letsreachsuccess.com/ 🦋 Instagram: https://www.instagram.com/letsreachsuccess/ 🦋 Courses: https://letsreachsuccess.com/courses/ 🦋 Books: https://letsreachsuccess.com/books/ 🦋 FREE EPIC ONLINE COURSE CHECKLIST https://boldbusinessschool.com/free/
How to Create Bonuses for Your Online Course + Course Bonus Ideas [High-Value Offers Audiobook, Part 4]
Sep 14 2023
How to Create Bonuses for Your Online Course + Course Bonus Ideas [High-Value Offers Audiobook, Part 4]
Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. Get the book here: https://www.amazon.com/dp/B0C7N66NGN In this part, we’ll talk about enhancing the value of your offer as much as possible with bonuses. You'll learn what the best course bonuses have in common, what the different types of bonus material are, how to create your bonus stack and add monetary value to it. Together with that, you'll hear a list of course bonus ideas you can use for your program right away. Show Notes: Why every course needs a bonus package What the best bonuses have in common The benefits of high-value bonus material Why creating a bonus doesn't need to be complex or time-consuming Internal vs external objections Examples of core bonuses How do time-sensitive bonuses work Handling sales objections by using bonus material Course bonus ideas Using coaching, support and communities to enhance your course offer  A bonus idea with a perceived value of 5 figures The type of bonus that has served me best as a student Why price your bonuses + examples Tips on deciding their monetary value Questions answered in the episode: At what point should I present my bonuses during the launch? Should you offer bonuses for your pre-launch? What are the different types of bonuses? How I decide what bonuses to include in a program? How many bonuses to have? How many types of bonuses to include in my bonus stack? What's the difference between templates and swipe files? How to implement physical products and live events in my bonus package? How to position your bonuses on your sales page? Links: 🦋 Bold Business School: https://letsreachsuccess.podia.com/bold-business-school 🦋 Website: https://letsreachsuccess.com/ 🦋 Instagram: https://www.instagram.com/letsreachsuccess/ 🦋 Courses: https://letsreachsuccess.com/courses/ 🦋 Books: https://letsreachsuccess.com/books/ 🦋 FREE EPIC ONLINE COURSE CHECKLIST https://boldbusinessschool.com/free/
The Dream Offer Method [High-Value Offers Audiobook, Part 2]
Sep 2 2023
The Dream Offer Method [High-Value Offers Audiobook, Part 2]
Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. Get the book here: https://www.amazon.com/dp/B0C7N66NGN In this part, we'll talk about The Dream Offer Method - the simple system I created to go from having just a course idea to an actual offer you’re ready to sell, which people desire, which you’re confident in, and which can become the foundation of your business. You'll learn more about its stages, Value > Desire > Action. A high-value offer is one that has a benefit that a specific group of people deeply desire, it allows them to achieve a result that will transform their life, it’s something they want and need. It consists of the main benefit that people get if they purchase and complete your program, the many other beautiful things that will happen as a result of that and how their whole life will be different some time from now, how they will feel then vs now, as well as how easy and quick this can happen. In this episode, you'll also do an exercise that will help you determine all of these. Links: 🦋 Bold Business School: https://letsreachsuccess.podia.com/bold-business-school 🦋 Website: https://letsreachsuccess.com/ 🦋 Instagram: https://www.instagram.com/letsreachsuccess/ 🦋 Courses: https://letsreachsuccess.com/courses/ 🦋 Books: https://letsreachsuccess.com/books/ 🦋 FREE EPIC ONLINE COURSE CHECKLIST https://boldbusinessschool.com/free/
How to Make Money on Medium: 5 Ways to Get Paid
Aug 21 2023
How to Make Money on Medium: 5 Ways to Get Paid
I’ve started writing on Medium again. And while it’s not the main place I publish content (that’s the blog, and second comes the podcast), you might be wondering why I’m investing time in the platform and whether it’s worth your attention. In this episode, I share the benefits of having a Medium blog and how writing for Medium.com can grow your brand and business. I’ll also share some tips on how to get paid and - in particular - 5 ways to make money on Medium thanks to your content. Show Notes: Show Notes: Should you write on Medium or start a blog? The benefits of writing on Medium What’s content syndication and how to do it correctly Creating your Medium strategy How to grow your brand using Medium How to join the Medium Partner Program How are earnings calculated How to promote your products and services on Medium Other ways to get paid as a writer there My Medium profile: https://medium.com/@LidiyaK Links: 🦋 Website: https://letsreachsuccess.com/ 🦋 Instagram: https://www.instagram.com/letsreachsuccess/ 🦋 Books: https://letsreachsuccess.com/books/ 🦋 FREE Abundant Biz Journal Challenge: https://letsreachsuccess.com/journal/ 🦋 FREE EPIC ONLINE COURSE CHECKLIST https://boldbusinessschool.com/free/ Ways to work together: ✨ Bold Business School [signature program for course creators]: https://letsreachsuccess.podia.com/bold-business-school ✨ Blog Coaching: https://letsreachsuccess.com/courses/ ✨ Blog Audit: https://letsreachsuccess.podia.com/blog-audit ✨ All Programs: https://letsreachsuccess.com/courses/