How to Find the Right Customer for Your Product

This Is Small Business

Nov 14 2023 • 9 mins

Are you sure you’re reaching the right customer? If you're not sure, you might not be leveraging customer research. Roshni Wijayasinha, Founder & CEO of Prosh Marketing, explains how to use customer research as a marketing strategy and the importance of timing when targeting the right customer.


(02:19) Roshni talks about the three ways you can reach your customer: brand awareness, conducting customer research, and utilizing digital tools.


(03:50) Why timing is crucial in finding the right customer

(06:00) Why you should continuously adapt your strategies and the importance of direct communication with customers.




Click HERE to leave us a message!


By submitting your voicemail, you’re granting us permission to use the recording in episodes of This is Small Business. Please note, voicemails will not receive direct responses. For help with other questions to Amazon unrelated to this show, you can reach out to Amazon’s customer service team at amazon.com/contact-us.