EP 107 Marina Tran-Vu, Founder & CEO EQUO, Ho Chi Minh City

Disruptive CEO Nation

Aug 25 2021 • 19 mins

Marina Tran-Vu is an environmental super hero based in Viet Nam. She is the founder of EQUO, a company that creates better solutions for plastic and paper products. Marina has an incredible story of being a female founder, a Viet Nam TechStars and Shark Tank contestant, and a marketing expert who understands what it takes to innovate and bring eco-friendly products to market. For over 10 years, Marina worked in brand management, including Unilever, Bacardi, LG Electronics and Spin Master. She is a recipient of the SME100 Fast Moving Companies Award, featured on FORBES, admitted as the first Vietnam-based company backed by TechStars, named to Vegpreneur’s 25 Vegan Companies You Need to Know, and is one of Flik’s 21 Women Entrepreneurs to watch in 2021.  Our conversation covers a range of topics from Marina’s initial product idea to global execution, including: ·        The path to innovation, starting EQUO, and manufacturing opportunities in Viet Nam. ·        The Viet Nam TechStars and Shark Tank experiences. ·        Branding sustainable, eco-friendly products to be fun and attractive. ·        The responsibility of being a sole female founder and encouraging investors to support women. ·        Working in both the B2B and consumer markets. ·        Using experts in a variety of distribution channels to scale responsibly. Enjoy the show! Connect with Marina: Website: https://equointl.com/ Facebook: https://www.facebook.com/marina.tranvu Twitter: @marinatv_ Instagram: @marinatv_ LinkedIn: https://www.linkedin.com/in/marinatranvu/   Connect with Allison: Website: allisonksummers.com #tech #SAAS # business #designthinking #AI #creativesociety #teambuilding #CEO #startup #startupstory #founder #futureofwork  Learn more about your ad choices. Visit megaphone.fm/adchoices