There’s a wealth of information in this episode for start-up entrepreneurs building consumer brands, and those who value using automation and quantitative analysis in marketing tools. David Fink gives insights to both worlds, first from being a founding partner at Science Inc. and working with over 75 consumer internet companies, including the Dollar Shave Club, Jessica Simpson and other top brands. Today he is CEO and Co-Founder of Postie, where his team uses direct mail to transform brands including Lyft, Casper, Warby Parker and more.  The conversation starts with David giving a great perspective in explaining the difference between a new business being opportunistic versus a disruptor or problem solver, and which has a better chance of succeeding. We also cover other topics, including: ·        The elements that predict a successful startup: Solution, TAMS (Total Addressable Market Size) Clear business model, Team players. ·        The rise of social media as a transformative place and the Dollar Shave Club example. ·        Postie delivers direct mail solutions for data conscious digital marketers. ·        Marketers need to control engaging brand storytelling in impactful ways. ·        Brands are investing in budgets to use storytelling on social channels. ·        Platforms like Tech Crunch keeps his thinking sharp. So does his library of 2-thousand books! Enjoy the show! Connect with David: Website: https://postie.com/index.html LinkedIn: https://www.linkedin.com/in/davidlfink/ Connect with Allison: Website: allisonksummers.com #tech #SAAS # business #designthinking #AI #creativesociety #teambuilding #CEO #startup #startupstory #founder #futureofwork  Learn more about your ad choices. Visit megaphone.fm/adchoices