BPC is one of the fastest growing segments in India - and has been important traditionally too with ayurvedic recipes and nuskas passed down through generations. In 2022, BPC grew to $26.3 billion - and with that burst of growth there is the paradox of choice

Arush Chopra - Co-founder at Just Herbs - shares how to navigate that and bring freshly-curated products to the right consumers at the right time. Tune in!