25.07 - Creating a high-end digital customer experience

BAI Banking Strategies

Mar 1 2022 • 17 mins


Improving the digital customer experience is one of 2022’s top business challenges for financial services providers, according to BAI Banking Outlook research. Gaurav Bhatia, chief marketing and digital experience officer at PenFed Credit Union, joins us to talk about what his institution is doing for its 2.6 million members and how it’s working.