We Rock Digital Marketing Amplified

Daniel Bisett

Welcome to the We Rock DM podcast hosted by Daniel Bisett, an award-winning digital marketing instructor at the McCombs Business School at the University of Texas, and Creative Director Tricia Elizabeth Ulberg. During our show, we dissect/diagnose/discuss your current digital marketing strategy and/or business website as regards: SEO, SEM, SMM, PPC, Performance, Analytics, UX/UI, etc. You’ll get a ton of actionable information and ideas to help your business move forward. Come play with us, won’t you? read less


April White | CEO of Trust Relations | The Role of PR in Marketing | We Rock DM Amplified
Dec 4 2023
April White | CEO of Trust Relations | The Role of PR in Marketing | We Rock DM Amplified
In this episode, Daniel and Tricia interview April White, the CEO of Trust Relations, a strategic communications agency. April shares her journey in the PR industry and the pain points that led her to start her own agency. She discusses the importance of diversity and inclusivity in the PR industry and how Trust Relations is redefining the traditional PR paradigm. April explains the role of PR in the marketing mix and how it complements digital marketing efforts. She emphasizes the importance of messaging and branding in PR to build credibility and show, rather than tell, a brand's value. Takeaways Diversity and inclusivity are crucial in the PR industry to foster creativity and different perspectives.Virtual agencies and freelance experts can provide flexibility and expertise without the need for expensive office spaces.PR plays a vital role in the marketing mix, complementing digital marketing efforts by building credibility and showcasing a brand's value.Effective messaging and branding are essential in PR to show, rather than tell, a brand's value and differentiate it from competitors. Chapters 00:00 Introduction and Guest Introduction03:15 April White's Background and Journey in PR06:17 Pain Points in the PR Industry and Trust Relations09:46 Creating a Diverse and Inclusive PR Agency12:38 Virtual Agency and Freelance Experts16:25 Gender Dynamics in the PR Industry22:02 The Role of PR in the Marketing Mix23:48 The Complementarity of PR and Digital Marketing32:57 The Importance of Messaging and Branding in PR