Grow! Business Podcast w/Cory Mosley

Cory Mosley, CSP

The Grow! Business Podcast is dedicated to helping entrepreneurs and business owners grow their businesses. Each episode explores one of the core elements of Host, Business Growth & Media Educator Cory Mosley's 5 Pillars of Business Growth. This podcast is high-humor, packed with actionable ideas and real entrepreneurship lessons and stories. Be prepared to learn, laugh, and grow. read less
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End of Year Business Growth Checklist PT.2
Yesterday
End of Year Business Growth Checklist PT.2
Show Notes In this episode of the Grow Business Podcast, Cory and Lon continue discussing a business growth checklist. They emphasize the importance of ongoing tax planning, competitor analysis, and market trends. They also discuss the need for an optimized digital presence and efficient business processes. The importance of delegation, networking, and partnerships is highlighted as crucial for business growth. Cory and Lon conclude with the significance of customer service and satisfaction, advising listeners to tackle one growth aspect at a time. The episode is filled with practical advice and personal experiences, making it a valuable resource for business owners and entrepreneurs. Time Stamps The Introduction (00:00:00)Discussing the Format of the Podcast (00:00:48)Part 2 of the Business Growth Checklist (00:01:09)Tax Planning (00:08:42)Communicating with Tax Professionals (00:11:44)Organizing and Updating Records (00:12:04)Market Analysis (00:14:20)The Backlash against Self Checkout (00:15:42)Competitor Analysis and Brand Diversification (00:18:30)The importance of knowing your competitors (00:21:48)Intelligently dealing with customer objections (00:22:11)Making adjustments based on market demand (00:24:30)The website interface and user experience (00:28:41)Updating online store products and descriptions (00:30:54)Implementing security features and staying modern (00:34:43)Efficiency and productivity (00:36:59)Finding the right balance (00:39:49)Making it easier to do business (00:42:24)Networking and Partnerships (00:46:22)Delegation (00:44:21)Strengthening Relationships (00:49:30)The partnership ends (00:51:20)Creating cohesiveness (00:52:02)Customer service and satisfaction (00:54:52)Advice on not getting overwhelmed (00:59:07)Emphasizing the importance of choosing the task (00:59:27)Pick the one with the most significant impactAcknowledging and thanking Willie for his contribution (01:00:09) Bullet Points Introduction and banter between Cory and LonContinuing the discussion on a business growth checklistImportance of tax planning and regular communication with accountantsMarket analysis and evaluation of market trendsCompetitor analysis and gaining a competitive advantageModernizing websites and optimizing user experienceEfficiency and productivity in business processesDelegation and finding the right balance between automation and human interactionCreating partnerships and networking opportunitiesImportance of customer service and satisfaction Want access to more content like this? Visit growwithcory.com/learn to watch our videos, listen to podcasts, and read more articles 100% free. Are you interested in being coached and advised by Cory? Visit growwithcory.com/business-accelerator to learn more about our Business Accelerator Inner Circle Program. Are you interested in attending our Business Breakthrough Weekend? Visit growwithcory.com/weekend-workshop/ to learn more. Want Cory to speak at your next event? Visit growwithcory.com/speaking for topics and booking information. Disclaimers
End of Year Business Growth Checklist - PT.1
Dec 3 2023
End of Year Business Growth Checklist - PT.1
Show Notes In this podcast episode, Cory and Lon discuss the importance of a business growth checklist. They emphasize the need to set realistic goals, conduct regular financial assessments, explore new revenue streams, optimize inventory, and develop customer engagement strategies. They also highlight the significance of feedback strategies, unique marketing strategies, and the role of employee performance and morale in business growth. Cory and Lon stress the importance of data-driven decision-making and staying updated with platform changes and trends. They conclude the episode promising to cover six more topics in part two, encouraging listeners to take action on the discussed topics. Time Stamps The value of podcast feedback (00:01:28)The challenge of podcasting (00:02:13)Introducing the business growth checklist (00:04:18)Reviewing Business Goals (00:07:58)Determining Achievable Goals (00:09:02)Adjusting Strategies (00:10:57)The sports analogy (00:14:12)The checklist for financial assessment (00:15:56)Identifying areas of overspending (00:18:39)The adjacent revenue streams (00:20:27)Expanding with parallel lanes (00:22:36)Inventory management and optimization (00:24:14)The inventory optimization (00:27:54)Assessing the value of time (00:29:38)Customer engagement (00:32:16)Feedback Strategy (00:33:11)Engaging Clients and Scrolling (00:34:07)Loyalty Rewards and Retaining Clients (00:35:54)The beauty of using apps for promotions (00:39:58)Creating unconventional trends in sales (00:40:51)The importance of optimizing online presence (00:44:02)Employee Performance and Feedback (00:47:00)Recognizing and Rewarding High-Performing Employees (00:48:08)Coaching and Giving Credit (00:50:28)The value of paying attention (00:53:15)Part two of the business growth checklist (00:54:38)The need for daily help (00:55:37) Bullet Points Gratitude for positive feedback and the value of podcastIntroduction of business growth checklistImportance of setting realistic goals and adjusting strategiesImportance of focusing on overall score in businessFinancial assessment and budgetingExploring new revenue streams and leveraging existing customer baseInventory management and creative solutions for overstocked itemsOptimizing inventory and customer engagement strategiesImportance of feedback and making necessary adjustmentsMarketing strategies and unique promotionsUsing apps and special offers in the restaurant industryOptimizing online presence and staying informed about platform updatesEmployee performance, recognition, and team-building activitiesGratitude for the impact of the podcast and teasing upcoming topics. For part, do you want access to more content like this? Visit growwithcory.com/learn to watch our videos, listen to podcasts, and read more articles 100% free. Are you interested in being coached and advised by Cory? Visit growwithcory.com/business-accelerator to learn more about our Business Accelerator Inner Circle Program. Are you interested in attending our Business Breakthrough Weekend? Visit growwithcory.com/weekend-workshop/ to learn more. Want Cory to speak at your next event? Visit growwithcory.com/speaking for topics and booking information. Are you ready to share your expertise with the world? Learn about our Thought Leadership Experts Interviews by visiting yourexpertiseonvideo.com for complete information. Disclaimers
The 5 Critical Sales Mistakes That Could Potentially Ruin A Business
Nov 26 2023
The 5 Critical Sales Mistakes That Could Potentially Ruin A Business
Show NotesIn this episode of The Grow Business Podcast, Cory and Lon discuss five critical sales mistakes that could potentially ruin a business. They emphasize the importance of a clear sales funnel, a value-first strategy, sales versatility, adaptability, and focusing on repeat business over solely acquiring new customers. They also highlight the need for businesses to upgrade their systems for customer convenience. The episode is filled with practical advice, personal experiences, and examples to help listeners understand and avoid these common pitfalls in business. Timestamps: The introduction (00:00:00)Positive feedback and podcast format (00:00:51)Constructive criticism and its value (00:03:38)The weak sales funnel (00:11:00)The components of a growth-based sales funnel (00:13:05)Conversion-focused website design (00:13:48)Sales Funnel and Lead Generation (00:14:49)Providing Information and Follow-up (00:15:39)Setting Expectations and Accountability (00:18:30) .The chat technology issue (00:21:51)The lack of a value-first strategy (00:22:51)Providing value to potential customers (00:25:09)No Sales Versatility (00:29:43)Identifying Buyer Personalities (00:32:43)Recognizing Buying Signals (00:34:28)The Importance of Versatility (00:38:30)Fear of New Information (00:40:23)The Cost of Doing Nothing (00:44:46) TMistake Number Five: Over-reliance on new business (00:45:34)The failure to create predictable opportunities from past customers (00:46:40)Investing in existing customers for sustainability (00:47:35)The reliance on new business (00:53:02)The importance of upgrading systems (00:53:32)Increasing customer convenience (00:55:15) Introduction to the podcast and guestImportance of positive feedback and five-star reviewsDiscussion on the format of the podcast and the possibility of going on a rant or detourPersonal experiences with negative feedback and the importance of constructive criticismImportance of customer feedback and drawbacks of open space officesThe role of marketing and customer service departments in growing salesThe concept of a sales funnel and its importance in attracting and converting clientsStrategies for nurturing leads and following up promptlyThe value-first strategy in sales and the benefits of providing value to customersThe importance of sales versatility and adapting to buyer preferencesThe need for flexibility and adaptability in businessOverreliance on new business and the importance of repeat business and referralsUpgrading business systems to improve customer convenience and brand image Bullet Points:Want access to more content like this? Visit growwithcory.com/learn to watch our videos, listen to podcasts, and read more articles 100% free. Interested in being coached and advised by Cory?Visit growwithcory.com/business-accelerator to learn more about our Business Accelerator Inner Circle Program. Interested in attending our Business Breakthrough Weekend?Visit growwithcory.com/weekend-workshop/ to learn more. Want Cory to speak at your next event?Visit growwithcory.com/speaking for topics and booking information. Are you ready to share your expertise with the world?Learn about our Thought Leadership Experts Interviews by visiting yourexpertiseonvideo.com for complete information. Disclaimers
The 5 Hiring Mistakes That Could Put You Out Of Business
Nov 12 2023
The 5 Hiring Mistakes That Could Put You Out Of Business
Show Notes In this episode of the Grow Business Podcast, host Cory Mosley and Lon Graham “LG007” discuss common hiring mistakes that can harm a business. They highlight the dangers of "rescue hires," the importance of the right people conducting interviews, and the need to review a candidate's social media presence. They also stress the importance of a 90-day plan for new hires and a generational communication strategy. Cory concludes by emphasizing the podcast's mission to educate and entertain and directs listeners to their website for additional resources. Time Stamps The hiring mistakes (00:01:22) The concept of self-made (00:02:13) Hire slow, fire fast (00:05:19) The rescue hire mistake (00:07:36) The dangers of rescue mode (00:10:15) Ex-girlfriend syndrome (00:10:59) The wrong people conducting interviews (00:14:15) The consequences of hiring several levels away (00:15:12) The importance of letting the people who lead lead (00:17:12) The importance of reviewing a candidate's social media (00:19:43) Creating a plan for the 90-day probation period (00:24:21) Establishing expectations and providing support for new hires (00:25:15) CEO Discussion (00:26:27) Importance of communication strategy (00:26:57) Differences in communication styles (00:30:13) The five hiring mistakes (00:32:59) Continued commitment to help listeners succeed (00:33:58) Closing remarks and podcast outro (00:34:17) Bullet Points Hiring mistakes that can put a business out of businessImportance of having the right people in a businessThe negative impact of hiring the wrong individuals, such as untrained family membersChallenging the notion of being a self-made person and the importance of help from othersEmbracing outside influence for personal growthCost of making a bad hire in terms of time, money, and reputationThe significance of a strong team for a healthy business and growthHiring mistakes made by small business owners, such as not considering how employees represent the brandLesson learned about hiring slow and firing fastThe concept of a "rescue hire" and its dangersImportance of having the right people conduct interviewsThe impact of social media behavior on a company's reputationThe need for a 90-day stay plan for new hiresImportance of having a generational communication strategy in the workplaceWrapping up the episode and encouraging listeners to continue their journey of growth and success. Want access to more content like this? Visit growwithcory.com/learn to watch our videos, listen to podcasts, and read more articles 100% free. Interested in being coached and advised by Cory?Visit growwithcory.com/business-accelerator to learn more about our Business Accelerator Inner Circle Program. Interested in attending our Business Breakthrough Weekend?Visit growwithcory.com/weekend-workshop/ to learn more. Want Cory to speak at your next event?Visit growwithcory.com/speaking for topics and booking information. Are you ready to share your expertise with the world?Learn about our Thought Leadership Experts Interviews by visiting yourexpertiseonvideo.com for complete information. Disclaimers
Episode 7 - Connecting With People, Common Sense Branding and Messaging
Nov 5 2023
Episode 7 - Connecting With People, Common Sense Branding and Messaging
Show Notes Cory Mosley, the host of the Grow Business Podcast, introduces a new co-host, Lon Graham, and they discuss the importance of clear and authentic communication in branding. They emphasize the need for relatable language that connects with the target audience rather than using complex and impressive language that may alienate potential clients. Cory and Lon also highlight the importance of video in engaging with viewers and the need for plain language and authenticity in communication. The episode concludes with a discussion on the importance of being genuine in conveying expertise and the impact of branding on business success. Time Stamps: Introducing the new co-host [00:01:31] Discussion about Digger Phelps [00:04:00] Appreciation for Lon's qualities [00:06:55] The skill of connecting with people [00:07:07] The importance of common sense branding [00:07:49] Being clear and authentic in communication [00:09:32] The curse of knowledge [00:19:08] Being clear in messaging [00:19:52] Common sense branding [00:20:43] The importance of branding [00:22:36] Aligning brand with target audience [00:23:13] Association and storytelling in branding [00:29:19] The importance of brand association [00:30:49] The danger of overthinking and missing the obvious [00:31:32] The impact of cutting corners on brand perception [00:35:25] The importance of online reviews [00:38:07] The significance of a well-designed website [00:39:25] The dangers of cutting corners with website design [00:43:41] The importance of common sense in business decisions [00:46:17] The consequences of poor website messaging [00:49:26] The significance of aligning messaging with brand identity [00:54:30] The importance of building an ecosystem [00:54:38] The impact of website design on business [00:55:32] Encouragement to think about brand clarity [00:57:17] Bullet Points: Introduction of new co-host Lon Graham.Discussion on the frustration of almost winning and the importance of being surrounded by winners.Importance of clear and authentic communication in branding.Use of plain language and authenticity in communication.Importance of video in clarifying messages and engaging with viewers.Avoiding complex language and focusing on relatability in branding.Importance of aligning brand name with business purpose and target audience.Frustration with rehearsed elevator pitches and the importance of being genuine.Importance of a strong brand name and its association with the business.Importance of a strong brand and website for businesses and the impact on potential clients. Want access to more content like this? Visit https://growwithcory.com/learn to watch our videos, listen to podcasts, and read more articles 100% free. Interested in being coached and advised by Cory? Visit https://growwithcory.com/business-accelerator to learn more about our Business Accelerator Inner Circle Program Interested in attending our Business Breakthrough Weekend? Visit https://growwithcory.com/weekend-workshop/ to learn more. Want Cory to speak at your next event? Visit https://growwithcory.com/speaking for topics and booking information. Are you ready to share your expertise with the world? Learn about our Thought Leadership Experts Interviews by visiting https://yourexpertiseonvideo.com for complete information. Disclaimers
Episode 6 - Attention as Currency, Thought Leadership and Buyer Perception
Oct 29 2023
Episode 6 - Attention as Currency, Thought Leadership and Buyer Perception
Show Notes: In this podcast episode, host Cory Mosley and co-host Kerry James engage in a lighthearted and informative conversation about various topics. They discuss their fitness routines, the importance of feeling good regardless of age, and their experiences with media interviews. Cory provides strategies for acing interviews, including the need for preparation, establishing credibility, and delivering clear and concise messages. They also emphasize the importance of attention as the new currency in today's media landscape and the power of thought leadership. Cory and Kerry encourage engagement with their podcast and highlight the value of media interviews in building authority and credibility. Time Stamps: The shirt conversation [00:00:11] Fitness and running [00:01:14] Strategies for acing interviews [00:04:08] Suspended for Swearing [00:08:20] Attention as Currency [00:09:49] Thought Leadership and Buyer Perception [00:15:31] Eyeglass industry monopoly [00:17:29] TikTok tow truck phenomenon [00:18:24] Becoming a thought leader [00:19:32] The 3 to 5 key points [00:26:50] Using relatable stories in interviews [00:27:19] Seeded language to affirm authority [00:29:12] The timestamp's title [00:35:11] The timestamp's title [00:35:59] The timestamp's title [00:37:52] Bullet Points: Discussion of fitness routines and feeling good regardless of age.Importance of media interviews and missed opportunities for businesses.Strategies for acing interviews.Cory's experience of swearing on air during a college radio station interview.Attention as the new currency in today's media landscape.Importance of establishing credibility and becoming a thought leader.Tips for preparing for media opportunities and making clear points.Five key points for acing media interviews.Importance of engaging with the audience and promoting the podcast.Value of media interviews in building authority and credibility. Want access to more content like this? Visit https://growwithcory.com/learn to watch our videos, listen to podcasts, and read more articles 100% free. Interested in being coached and advised by Cory? Visit https://growwithcory.com/business-accelerator to learn more about our Business Accelerator Inner Circle Program Interested in attending our Business Breakthrough Weekend? Visit https://growwithcory.com/weekend-workshop/ to learn more Want Cory to speak at your next event? Visit https://growwithcory.com/speaking for topics and booking information. Are you ready to share your expertise with the world? Learn about our Thought Leadership Experts Interviews by visiting https://yourexpertiseonvideo.com for complete information. Disclaimers
Episode 5 - Exploring the 5 Unmistakable Traits of Successful Entrepreneurs
Oct 22 2023
Episode 5 - Exploring the 5 Unmistakable Traits of Successful Entrepreneurs
Show Notes:In this podcast episode of the Grow Business Podcast, host Cory Mosley and co-host Kerry James discuss the five unmistakable traits of business owners who consistently grow their businesses every year. They emphasize the importance of taking action, having a refined sales funnel, clear communication, effective marketing strategies, understanding and targeting the ideal audience, continuous learning, decisive decision-making, and investing in people. Cory and Kerry share personal experiences and examples to illustrate their points and encourage listeners to engage with them on social media and visit their website for more valuable content. Time Stamps:Traits of Business Owners [00:02:05]Importance of Time [00:04:13]Unmistakable Traits of Successful Business Owners [00:07:02]The importance of a refined sales funnel [00:13:23]Insufficient follow-up leads to missed sales [00:15:47]Closing ratios and the importance of follow-up [00:16:22]Clear Talking Points and Conversion Focused Website [00:17:12]The Importance of Communicating Next Steps [00:18:47]Having a CRM and Database for Small Businesses [00:24:23]The touch the communication [00:25:46]The need for change [00:26:40]Marketing to the ideal audience [00:32:24]The importance of targeting your audience [00:34:17]The need for continuous investment in team development [00:37:30]Executing a simplify to multiply strategy [00:39:58]Workshops and Education Efforts [00:42:53]Resistance to New Education and Technology [00:44:41]Decisive Decision Making [00:45:57]Investing in Your Team [00:51:39]The Five Traits of Business Owners [00:51:27]Taking Action in Your Business [00:52:15] Bullet Points:Discussion on the concept of traits and their origins. Focus on the five unmistakable traits of successful business owners. Emphasis on the importance of being action-oriented and implementing growth strategies. Discussion on the importance of a refined sales funnel and providing value to customers. Importance of clear communication and transparency in the customer journey. Importance of understanding and targeting the ideal audience in marketing. Importance of continuous learning and investing in team development. Importance of decisive decision-making and taking action in business growth.Want access to more content like this? Visit https://growwithcory.com/learn to watch our videos, listen to podcasts, and read more articles 100% free. Interested in being coached and advised by Cory?Visit https://growwithcory.com/business-accelerator to learn more about our Business Accelerator Inner Circle Program Interested in attending our Business Breakthrough Weekend?Visit https://growwithcory.com/weekend-workshop/ to learn more. Want Cory to speak at your next event?Visit https://growwithcory.com/speaking for topics and booking information. Are you ready to share your expertise with the world? Learn about our Thought Leadership Experts Interviews by visiting https://yourexpertiseonvideo.com for complete information. Disclaimers
Episode 4 - The Pursuit of Business, Money, Passion and Authenticity
Oct 17 2023
Episode 4 - The Pursuit of Business, Money, Passion and Authenticity
Show Notes:In this episode of the Grow Business Podcast, host Cory Mosley and co-host Kerry James discuss the importance of aligning passion with business opportunities. They caution against pursuing ventures solely for the purpose of making money and emphasize the need for authenticity and expertise in chosen fields. Cory shares personal anecdotes and lessons learned from their own experiences in business. They encourage listeners to carefully evaluate potential opportunities, develop a checklist for evaluation, and seek guidance from experts.Remember to follow your passion as long as it pays! Time Stamps:The pursuit of business based on making money [00:04:59]Diversifying business too early [00:06:19]The importance of passion and monetization [00:08:39]The risk of leaving the retail business [00:09:27]Combining passion and income in business [00:12:06]The misconception of easy house flipping [00:12:46]The passion for restoring land rovers turned into a significant business [00:18:32]Developing a checklist and examining knowledge base for a new business [00:21:32]Combining authenticity and passion with business opportunities [00:27:01]The skill set and passion [00:28:56]Opportunity in the spa industry [00:30:04]Examining the idea and authenticity [00:37:10]The failed chat business venture [00:40:09]Lessons learned at the plastic surgery conference [00:42:30]The pricing dilemma [00:46:08]The importance of knowing the market [00:47:53]The value of acquiring knowledge [00:48:30]The danger of chasing money [00:51:36]The importance of reviews and feedback [00:56:09]Commitment to helping businesses grow [00:56:09Conclusion of the episode [00:56:35] Bullet Points: Discussion on the five pillars of business growth: mindset, sales, marketing, operations, and people. Importance of questioning business opportunities and not solely pursuing money. Caution against constantly seeking the next big thing without maximizing current business potential. Cory's experience in the automotive industry and the challenges of starting a consultancy. Importance of combining passion and a business model that generates income. Importance of finding the right business opportunity that aligns with skills and passions. Need for a solid knowledge base and continuous learning in chosen field. Importance of authenticity and thorough preparation in evaluating potential business ventures. Importance of passion and deep understanding of the industry in pursuing business ideas. Kerry's experience in the cosmetic surgery industry and lessons learned from a failed venture. Importance of being a student and acquiring knowledge before diving into a new venture. Caution against chasing business solely for money and the importance of aligning passion with a monetization strategy. Gratitude to listeners and encouragement to share the podcast and leave positive reviews. Want access to more content like this?Visit https://growwithcory.com/learn to watch our videos, listen to podcasts, and read more articles 100% free. Interested in being coached and advised by Cory?Visit https://growwithcory.com/business-accelerator to learn more about our Business Accelerator Inner Circle Program Interested in attending our Business Breakthrough Weekend?Visit https://growwithcory.com/weekend-workshop/ to learn more. Want Cory to speak at your next event?Visit https://growwithcory.com/speaking for topics and booking information. Are you ready to share your expertise with the world?Learn about our Thought Leadership Experts Interviews by visiting https://yourexpertiseonvideo.com for complete information. Disclaimers
Episode 1 - The Backstory, Mission, and Principles of The Grow Business Podcast
Oct 17 2023
Episode 1 - The Backstory, Mission, and Principles of The Grow Business Podcast
In the first episode of the Grow Business Podcast, host Cory Mosley joined by guest Kerry James introduce themselves and discuss their mission to help entrepreneurs and small business owners grow their businesses. Cory and Kerry emphasize the importance of providing valuable information and entertainment to their listeners and aim to be a source of actionable insights and thought starters. They discuss their backgrounds and experiences in working with businesses and highlight the topics they will cover in future episodes. Cory and Kerry also share personal anecdotes and discuss the changing landscape of business. Overall, they set the tone for the podcast and establish their goals and expertise in helping businesses succeed. Time Stamps:The Introduction [00:00:00]The Excitement of Episode One [00:00:10]The Mission of the Podcast [00:02:21]The journey to finding a career path [00:09:11]Entering the auto industry [00:12:21]Overcoming limitations and achieving success [00:16:10]The journey of working for Volkswagen during Dieselgate [00:19:23]The three key elements of their philosophy [00:20:50]Introducing Cory James and his valuable perspective [00:25:21]The five pillars of business growth [00:27:35]Identifying and isolating the issue [00:31:20]The importance of being open-minded [00:33:46] Bullet Points: Introduction to the Grow Business PodcastGoals and mission of the podcastProviding valuable information and entertainment for entrepreneurs and small business ownersApplying entrepreneurial principles in organizationsActionable insights thought starters, and aha momentsCovering topics such as scaling, increasing revenue, retaining employees, and gaining clarity in business strategiesExperience in working with businesses and implementing effective strategiesChildhood aspirations and interestsCory's journey in the auto industry and his passion for communicationImportance of staying up-to-date with new technologies and skillsThree key aspects shaping Cory's philosophyKerry’s background as a broadcaster and his role in extracting valuable insightsDesire to provide valuable insights and advice to listenersAnecdote about a breakthrough moment for a clientIntroduction to the “five pillars of business growth”Importance of seeking guidance and coaching from others. Want access to more content like this? Visit growwithcory.com/learn to watch our videos, listen to podcasts, and read more articles 100% free. Interested in being coached and advised by Cory?Visit growwithcory.com/business-accelerator to learn more about our Business Accelerator Inner Circle Program Interested in attending our Business Breakthrough Weekend?Visit growwithcory.com/weekend-workshop/ to learn more. Want Cory to speak at your next event?Visit growwithcory.com/speaking for topics and booking information. Are you ready to share your expertise with the world?Learn about our Thought Leadership Experts Interviews by visiting yourexpertiseonvideo.com for complete information. Disclaimer
Attitude, Actions, and Why Many Businesses Stay Small
Oct 9 2023
Attitude, Actions, and Why Many Businesses Stay Small
Show Notes:In this episode of the Grow Business Podcast, host Cory Mosley and co-host Kerry James discuss the five pillars of business growth and the importance of identifying and overcoming challenges within these pillars. They also discuss why many small businesses stay small and the factors contributing to their lack of growth. Cory emphasizes the significance of attitude and actions in running a successful business, using examples from the HVAC industry and their own experiences. Cory and Kerry also discuss the importance of customer service, processes and procedures, and seeking outside perspectives. Time Stamps: The intro and greetings [00:00:00]The five pillars of business growth [00:01:01]Why small businesses stay small [00:05:30]The reason most businesses don’t reach $1 million [00:08:23]Attitude and actions as the separator [00:08:51]Importance of accountability and tangible investment [00:13:29]Topic 1: Attitudes and Actions [00:16:37]Topic 2: Processes and Procedures [00:17:44]Topic 3: Soliciting Reviews [00:21:05]The lack of completion in courses [00:25:18]The importance of customer service [00:27:24]The significance of processes and procedures [00:31:21]The importance of customer-centric policies and procedures [00:34:27]Efficient booking process for thought leadership interviews [00:35:28]The negative impact of poor duty of care and lack of processes [00:38:27]Identify, Isolate, Attack [00:43:09]Cheap and Good Rarely Go Together [00:44:07]Avoiding Mistakes for Success [00:47:27] Bullet Points: Introduction of hosts and podcastDiscussion of the five pillars of business growth: mindset, marketing, sales, operations, and peopleMention of an upcoming interview with Pegine, a Leadership SpeakerMention of Sweet Booty 45 follower on TikTokReasons why small businesses stay smallFactors that contribute to small businesses failing to reach $1 million in revenueImportance of attitude and actions in business successImportance of customer service and accountabilityImportance of adopting a larger corporation mindset and efficient processesImportance of seeking outside perspectives and experiences in business challengesImportance of customer-centric approach and processesImportance of having processes and procedures in place for consistent service deliveryImportance of changing attitudes and embracing processes and procedures for business growthDesire to impact listeners’ businesses and provide actionable advice Want access to more content like this?Visit growwithcory.com/learn to watch our videos, listen to podcasts, and read more articles 100% free. Interested in being coached and advised by Cory?Visit growwithcory.com/business-accelerator to learn more about our Business Accelerator Inner Circle Program. Interested in attending our Business Breakthrough Weekend?Visit growwithcory.com/weekend-workshop/ to learn more. Want Cory to speak at your next event?Visit growwithcory.com/speaking for topics and booking information. Are you ready to share your expertise with the world?Learn about our Thought Leadership Experts Interviews by visiting yourexpertiseonvideo.com for complete information. Disclaimers
Inspecting the Customer Journey, First Impressions, and Cold Outreach Mistakes To Avoid
Oct 2 2023
Inspecting the Customer Journey, First Impressions, and Cold Outreach Mistakes To Avoid
In this podcast episode, Cory Mosley and Kerry James discuss the importance of a well-functioning website and attention to detail in business growth. Cory shares personal experiences of receiving unsolicited emails and visiting websites that were poorly designed and had technical issues. They highlight the negative impact these experiences can have on a business’s reputation and customer trust. They also emphasize the importance of meeting customer expectations, addressing technical issues promptly, and building trust through consistent marketing and customer experiences. Cory and Kerry encourage listeners to evaluate their own customer journey and share the podcast with others who can benefit from the insights. Time Stamps:The Cold Email and Marketing Company [00:04:15]The Broken Website [00:07:23]The Waste of Time and Effort [00:08:42]The broken website and calendar [00:16:43]The importance of continuity of brand [00:16:59]Taking care of the basics [00:18:25]The broken website [00:19:03]Unsolicited business advice [00:20:08]Online ordering for a burger joint [00:21:48]Expectations of Brand Performance [00:27:09]Importance of Website Functionality [00:28:08]Setting Customer Expectations [00:30:07]Verifying the customer’s journey [00:36:49]Increasing customer engagement [00:38:36]Examining the customer journey [00:41:44] Bullet Points:Importance of attention to detail and professionalism in marketing messages and website designFrustration with broken links and technical issues on a company’s websiteDiscussion on the decline of Bed Bath & Beyond and outdated marketing practicesImportance of addressing technical issues and meeting customer expectations for business growthImportance of a well-functioning website as the face of a businessLimited time customers have and the abundance of other options available to themImportance of building trust with customers at every touchpointImportance of delivering value and meeting customer expectationsImportance of consistency and continuity in marketing and customer experienceEncouragement to examine the customer journey and align marketing with the actual experience Want access to more content like this? Visit growwithcory.com/learn to watch our videos, listen to podcasts, and read more articles 100% free. Interested in being coached and advised by Cory?Visit growwithcory.com/business-accelerator to learn more about our Business Accelerator Inner Circle Program. Interested in attending our Business Breakthrough Weekend?Visit growwithcory.com/weekend-workshop/ to learn more. Want Cory to speak at your next event?Visit growwithcory.com/speaking for topics and booking information. Are you ready to share your expertise with the world?Learn about our Thought Leadership Experts Interviews by visiting yourexpertiseonvideo.com for complete information. Disclaimers