Episode 34 of the Alosant Innovator Series features Grant Syth, Principal at Bridger Land Group. Grant takes us on a journey from his roots in his family’s construction business to pioneering the Blackwood Groves development in Bozeman.  Leveraging the design, lifestyle and experience principles learned while at Discovery Land, Grant and the Bridger Land Group team focuses on applying those principles to the broader market rather than exclusively for the top 1%. Grant provides insights into navigating geography and raising capital in emerging markets. He emphasizes the importance of prioritizing patience to achieve success in projects where the goal is to create something unique and enduring, rather than following transient trends.

Welcome to Episode 33 of the Alosant Innovator Series! We're joined by Deborah Blake, Principal at The Ipsum Group. With decades of experience in 55+ active adult real estate development, Deborah shares her thoughts on the market and how it is evolving.   Today’s 55+ buyers are less interested in “retirement” than “what’s next”.  Deborah explores the value of doing thorough research that may reveal opportunities for relevance, like enabling self-funded passion projects, encouraging giving back and incorporating ‘“Blue Zones” inspiration.  Deborah and April begin by talking about the "Baby Boomer" generation. They dive into why these folks aren't all the same and break up some common stereotypes about them. The latest 55+ adults are shaking up the traditional retirement scene, and Deborah is perfectly positioned to stay on top of these changes. Deborah digs into why it's crucial to focus on more than demographics. She explains the importance of understanding their interests and needs. Using examples from Amblebrook, in Gettysburg, PA, she shares real-world  wellness partnerships and amenities using biophilic design principles. Connect with Deborah Learn more about The Ipsum Group ⁠⁠ ⁠⁠

Episode 32 of The Alosant Innovator Series delves into the world of real estate marketing with Jaimee Reinertsen, Principal & Creative Director at SparkFire Branding.  With a rich background in marketing, specifically in real estate and MPC branding, Jaimee brings a wealth of experience and invaluable insights into understanding the psychology of real estate consumers. Throughout the episode, Jaimee passionately describes herself as a storyteller, emphasizing her dedication to documenting the distinctive stories of communities and their members. This approach serves as a powerful strategy to connect with potential customers on a deeper level. Jaimee sheds light on the unique challenges faced by real estate marketers. She shares her perspectives on the tools they deploy to overcome these challenges and explains how and why they work.

Episode 31 of the Alosant Innovator Series spotlights John Marlin, the Founder & CEO of MA Partners.  In this episode, April and John dive into MA Partners' newest project, Elevon. John chats about the details of the land planning process, giving us some great insights on how they're putting together a variety of home designs and amenities that could suit folks from all walks of life. John walks us through his early years prior to forming MA Partners, from humble beginnings in Melbourne FL to providing much needed development support in the aftermath of Hurricane Andrew.  He shares being drawn to entrepreneurship at an early age, his fearless approach to tackling new challenges and value from a strong mentor. John shares his passion for creating spaces that embody the spirit of community. His commitment to instilling a profound sense of community and capturing the essence of where people live shines through in this conversation about Elevon. About MA Partners About Elevon

The 30th episode of the Alosant Innovator Series features Lesley Deutch, Managing Principal at John Burns Research and Consulting. Lesley has more than 25 years of consulting experience  - working across a wide spectrum of the real estate industry. Lesley stresses the importance of understanding the demographics of your potential customers, and providing amenities tailored to them. She goes on to share stories demonstrating how this approach has given her and her consulting clients a competitive advantage. Lesley also shares her perspective on the state of the real estate market in 2024. Click above to listen on your platform of choice. ​ Connect with Lesley: Connect on LinkedIn Learn more about John Burns Research and Consulting

Episode 29 of the Alosant Innovator Series features Dan Grosswald, Division President SE Florida at Mattamy Homes.  Dan lays out the vision of Newfield and its unique features for residents, as well as some of the obstacles they’ve faced along the way and how they overcame them. Dan unpacks some of the planning, programming, product segmentation, and community outreach efforts that are making the project feel like a natural addition to the community at large. Websites: https://newfieldfl.com/https://newfieldfarm.com/https://kc-trails.com/ Instagram: https://www.instagram.com/newfield_fl/https://www.instagram.com/newfield_farm/https://www.instagram.com/kc_trails/ Facebook: Newfield: https://www.facebook.com/NewfieldFLNewfield Farm: https://www.facebook.com/profile.php?id=100089714036423KC Trails: https://www.facebook.com/KCTrailsFL

In episode 28 of the Alosant Innovator Series, April is joined by Mark Kehke, Chairman & Founder of Pacific Ventures Management, LLC. Pacific Ventures is a fully integrated real estate development and operating company focused on residential and mixed-use communities of scale. They have a long history of developing some of the greatest communities in the West. Mark describes their process to drive value through creativity and execution. More specifically he shares how they built a strong track record and reputation for successfully replacing developers of partially developed master planned communities on behalf of their capital sponsor. Check out Pacific Ventures Management, LLC here

The 27th episode of the Alosant Innovator Series is a special episode, which features a compilation of segments from previous podcast guests. In every episode, April asks her guest, “What advice would you give to your 25-year-old self?” Episode 27 highlights and showcases some of the very best answers to that question from the first 26 episodes. We chose 5 guests to highlight, but there is so much more wisdom contained in the answers from all of the guests we’ve hosted since launching the podcast. If you like what you hear, we encourage you to go back in our episode catalog and find more valuable insights. Find the full episodes for each of the highlighted guests below. Rick Severance- Ep. 5: Designing one of the fastest selling master planned communities in the U.S. Fred Balda- Ep. 7: Fred Balda talks straight about the market, values, and leadership. Mollie Carmichael- Ep. 10: Mollie Carmichael discusses the impact of VR on master planned communities Craig Collin- Ep. 23: Craig Collin grapples with macro housing trends leading into 2024 Christina Acuña- Ep. 25: Decentralized approach to development gains traction

Jim Dobbie is founder and CEO of Zeal for Living, a real estate development company focused on creating rental Wellness Living Communities for all ages.  Jim shares examples of the Zeal approach from simple lighting choices that can alter the quality of sleep to smart appliances that warn of maintenance needs before significant problems can occur.He goes on to elaborate on the challenge of embracing new technology in the face of rapid innovation.Click below to listen to the full conversation.

Episode 25 of the Alosant Innovator Series features two guests, Tom Woliver, co-president of Oxland Group and Christina Acuna, owner & founder of Paper Lot Marketing.Before digging into the details about what has made the Painted Tree and Two Step Farm  communities so successful and inspiring, April, Tom & Christina discuss how vital their outsider perspectives were when re-envisioning the old-school models surrounding community planning.Tom and Christina both share lots of wisdom around lessons that they’ve learned so far with their communities, new approaches they’re trying out, and general life advice.

In Ep. 24 of the Alosant Innovator Series, April is joined by Jennifer Cooper, Founder of Evolution Marketing and Fractional CMO. Jennifer fell in love with the home building industry as a teenage, obsessed with interior design. Purchasing a home being a major decision, she finds great joy in being a part of that journey with people. Jennifer partners with top home builders in the country as a Fractional CMO, delivering strategic planning and results-oriented marketing. Listen to the full episode to learn today’s home marketing best practices, how to best stage a model home, and how the Design Center is still providing value.

In the 23rd episode of the Alosant Innovator Series, April speaks with Craig Collin, President and COO of Tavistock Development Company. Craig firmly believes that he and his team are curating not just homes, but communities and lifestyles for their residents to assimilate to. In the episode Craig speaks to housing affordability macro trends and the exponentially expanding technological advancements in PropTech and the importance of adapting with them.

In the 22nd episode of the Alosant Innovators Series, April speaks with Lita Dirks of Lita Dirks & Co.  Lita is an interior designer passionate about creating positive emotions with potential homebuyers, and creating a deep desire to live there. That is what Lita Dirks & Co. has been doing successfully for more than 25 years. They discuss design, marketing, branding, and merchandising principles implemented when decorating model homes, and how subtle creative decisions can shape the emotional experience of homebuyers. No piece of furniture is randomly oriented. Mirrors are placed so shoppers can envision themselves in the home. It's not trickery - it's strategic interior design intended to evoke emotional reactions from potential customers, bringing them closer to making the purchase. Lita reminds us that it's important to not lose sight of the forest through the trees. The main reason that she does the work that she does is to support people. Individuals who are all at unique stages of their home-buying experiences, and are seeking emotionally supportive and comforting sellers rather than cold salespeople. Connect with Lita Learn more about Lita Dirks & Co. Connect with Lita on LinkedIn

In the 21st episode of the Alosant Innovators Series, April LaMon speaks with Jenna Louie, Chief Innovation and Strategy Officer at Ivory Innovations. Ivory Innovations seeks to promote the most compelling ideas in housing affordability by working across sectors, providing monetary awards for groundbreaking innovations and leveraging its network and resources. The organization seeks to find and boost the profiles of innovative housing entrepreneurs, and to bring their ideas into the mainstream. Jenna has worked an enriching career furthering Diversity, Equity & Inclusion across multiple industries. She has found a home, and a passion, working to increase housing affordability with Ivory Innovations. April and Jenna discuss all of the key initiatives that Ivory Innovations focuses on. Topics include: Engaging students & interns to create passion for housing affordability in future generations The Ivory Prize: a prize given to various innovative entrepreneurs and businesses with revolutionary housing ideas Providing Education resources to developers Past Ivory Prize Winners and what they've already contributed This episode is full of insights and tips regarding how developers can strive to close some housing gaps and create a more equitable and inclusive housing environment in our communities. Jenna encourages listeners to utilize the innovation database on their website which contains the collection of innovative ideas and businesses from applicants who have participated in the Ivory Prize competition over the years. You can find it at https://ivoryinnovations.org/database.

Episode 20 of the Alosant Innovator Series features a conversation between host April LaMon and Jane Arthur-Roslovic, CEO, Co-Founder at Treplus Communities. Based in Columbus Ohio, Treplus Communities offers newly-evolving living options to active adults. Jane describes how, often, their residents have owned their own homes for decades, and cash in the equity they’ve built to downsize. She shares some historical context to explain how our society has changed the definition of “senior care” many times, and how Treplus Communities is redefining it again through a for-rent model.Listen to the full episode for new perspectives on senior care in the modern day and Jane’s passion for acquiring real estate for the purpose of building communities and connections.

In this episode, host April LaMon, Co-founder and CEO of Alosant is joined by Matt Thornhill, Founder of Cozy Home Community.  Matt has spent his career understanding the behavior of older adults. Matt ran a think tank called The Boomer Project, where he helped big companies like Nasa, Hersheys, and Google understand the boomer generation. In 2020 Matt founded Cozy Home Community. Back in 2016, senior care facilities began reaching out to Matt to understand older adults better. Through the research and interaction with these facilities, Matt saw an opportunity to do senior living differently. Matt saw the senior care industry as bifurcated, with no product for the massive middle. It was clear to Matt that the future of senior living was to provide it as a service. His vision is to build homes for older adults that bring individuals together and bring services to that community.  Listen to the full episode to learn more about the first Cozy Home Community going beginning construction this fall, how senior care facilities and universities are looking to leverage the concept, and the creative approach Matt takes to accelerate human connection amongst residents through the Get Cozy profile. Connect with Matt Connect on LinkedIn: https://www.linkedin.com/in/mattthornhill/ Learn more about Cozy Home Community: https://www.cozyhomecommunity.com

In this episode of the Alosant Innovator Series, host April LaMon is joined by Jeff Shore, Founder at Shore Consulting Inc. Jeff dives into decision-making theory and how it applies to selling homes and the home-buying process. Jeff details how he architects the home buying process around conscious decisions that the buyer makes in order to focus their decision making, avoid fatigue, and make sure they get what they want. Listen to the full episode for a slew of tips, insights, and practices on how to minimize decision fatigue, create space for mental reset, and foster more trust with your buyers. Sales & Marketing Summit 2023 Check out Jeff’s 17th Annual Sales and Marketing Summit being held in Nashville July 25-27. Tickets are still on sale for the premier event for new home sales & marketing professionals. Get Your Ticket Today. Connect with Jeff Learn More about Shore Consulting, Inc Connect with Jeff on LinkedIn About Shore Consulting Shore Consulting, Inc. is a company specializing in consumer psychology and customer experience training programs for homebuilders. Using these modern, game-changing techniques, Jeff Shore’s clients delivered over 145,000 new homes generating $54 billion in revenue last year.

This episode of the Alosant Innovator Series features a conversation between host April LaMon and Barbara Wray, SVP of Strategic Growth at Wick Marketing.    Barbara recently completed a study of homebuyers who purchased in the last 15 months as interest rates began to rise. The study takes an in-depth look at the attitudinal landscape of who’s buying right now and why.In this conversation, Barbara breaks down what made them buy, insights from their purchase experience, and how we can better connect with prospects.    On June 29, Barbara will be sharing the full results of the study plus more insights on Beyond Buyer Profiles & Demographics: Who Is Buying Homes Now and Why. We highly recommend tuning in to this conversation. Learn more and register for the webinar below.   Beyond Buyer Profiles & Demographics: Who Is Buying Homes Now and Why June 29 @ 9am PST Location: Zoom   Join us as we unpack the results of our brand-new study of homebuyers who purchased after interest rates began to rise. Hear what motivated them to buy anyway and about their homebuying experience overall. Importantly, learn how you can leverage those insights with the prospects in your pipeline now and in the months ahead.    Click here to register

The latest episode of the Alosant Innovator Series features a conversation between host April LaMon and Dan Hutson, Head of Marketing at Priya Living. Dan and April discuss a new way of thinking about aging for Baby Boomers.  In this conversation, Dan challenges the industry to think differently about the lived environment for Baby Boomers. Dan's passion for this population is evident as he brings many powerful insights to how we understand the needs of seniors. With the human life expectancy on the rise, Dan explains what could be the future of designed environments for seniors to feel fulfilled, inspired, healthy, and creative. Dan calls the industry to action to mix the real estate and experience angles of senior living to provide a more unique experience for Baby Boomers in their last 30 years of life.  Priya Living focuses on combining culturally-relevant elements of their Indian-American target audience with what’s relevant to people later in life. In addition to a physical lived experience, Priya Living offers products and services that serve key emotional needs of those living in their third stage of life. Connect with Dan Connect with Dan on LinkedIn Learn more about Priya Living Presented By Alosant Azul The Alosant Innovator Series is presented by Alosant Azul, the scalable access control platform that seamlessly allows your residents to explore your entire community without ever needing a key fob. Learn how and why you should have mobilized access control for your community.

Welcome back to the Alosant Innovator Series. In our 15th episode, host April LaMon is joined by Pfilip Hunt, Partner at Wrathell Hunt & Associates.    In this episode, Pfil demystifies special district financing options for master planned communities, and talks more specifically about why developers leverage these tools, the upside for those involved in said project, and more.    Special Districts are a way for developers to fund public infrastructure like bridges, roads, water, and infrastructure using tax-exempt municipal bonds.    If you’re a developer exploring different financing options, Pfil describes this tool is most appropriate when you have a heavy infrastructure cost spread across many units (minimum thresholds approx. 300 resident units, 300-400k sqft on a commercial project).   Wrathell Hunt & Associates are working on a few large-scale urban infill projects in the Miami area, of which include Midtown Miami and Miami Worldcenter.   Looking ahead, Wrathell Hunt & Associates have their sights set on creating a CDD law in the legislature of Georgia and Tennessee and get these financing tools available for developers in those states to foster more development. ​ Connect with Pfil LinkedInWrathell Hunt & Associates