Marketers and business stakeholders alike know the struggles of trying to infiltrate a saturated ad space. It gets so crowded that some no longer see the value of paid ads. However, completely abandoning this strategy might not be the right move.

In today's podcast episode, Michael Wallace, Firefly Team Events' VP of Sales, shares his insights on how you can reach new heights by utilizing creative and effective ads to maximize your reach to your target audience and grow your business.