My Amazon Guy

Steven Pope

Seller Central Expertise on how to improve sales. We are an Amazon Agency with more than 1,000 brands consulted for, My Amazon Guy sees trends and speaks about how to improve traffic and conversion on your products. https://myamazonguy.com/

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Episodes

Jedi Masters of Brand Analytics: Ben Kenobi's Guide to Target Selection and Virtual Bundles
5d ago
Jedi Masters of Brand Analytics: Ben Kenobi's Guide to Target Selection and Virtual Bundles
Benjamin Loya reveals how to use Market Basket Analysis to target high-converting audiences & build profitable virtual bundles.  Boost your PPC campaigns and sales with this powerful new strategy. #amazonppc #amazonadvertising #brandanalytics #marketbasketanalysis→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Brand Analytics for Profit00:17 - Access Market Basket Analysis00:48 - Target High-Converting Audiences01:03 - Example: Target Complementary Products01:40 - Build Profitable Virtual Bundles02:11 - Refine for Targeted Bundle Opportunities02:43 - Identify High-Potential Virtual Bundles02:58 - Boost Sales with Strategic Bundles03:00 - Unlock the Power of Brand AnalyticsSupport the show
Life at MAG: Growth Journey of a Graphic Designer Intern to Creative Trainer!
1w ago
Life at MAG: Growth Journey of a Graphic Designer Intern to Creative Trainer!
View our job openings, and check out some of our employee testimonials at myamazonguy.com/jobs/Meet Paul, a Creative Trainer in the Branding Department at My Amazon Guy!  In this episode of Life at MAG, Paul shares their incredible journey at MAG - from starting as a Graphic Design intern to becoming a valued Creative Trainer!Paul highlights the fun and supportive learning environment at MAG. They love not only training interns but also learning from them while sharing best practices gleaned from various departments like Brand Management and SEO. At MAG, growth is encouraged and celebrated!Thinking about a career at MAG where you can learn, grow, and share your knowledge? Watch Paul's story and see if MAG could be your next great fit!#LifeatMAG #MyAmazonGuyCareers #LearnAndGrow #CreativeTraining #MAGPHTeam→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
New Amazon Store Insights Feature - Engagement Tab
Apr 7 2024
New Amazon Store Insights Feature - Engagement Tab
Exciting news for Amazon sellers with Brand Stores! This week, Noah Wickham from My Amazon Guy dives into the all-new Engagement Tab within Store Insights.This powerful feature allows you to analyze how customers interact with your Brand Store and individual products. Gain valuable insights such as product views, clicks, click-through rates (CTR), and identify your top-performing products.See how the Engagement Tab can help you:→ Optimize Brand Store layout: Discover which product placements drive the most engagement.→ Make data-driven decisions: Analyze individual product performance to identify opportunities.→ Boost conversions: Understand customer behavior within your Brand Store for better optimization.Don't miss out on this game-changing tool! Watch this video to learn how to access and leverage the Engagement Tab for a more strategic and data-driven Brand Store experience.#AmazonStoreInsight #EngagementTool #AmazonNews #AmazonUpdatesOur Amazon Agency specialists here at My Amazon Guy are always on the lookout for the latest updates in Seller Central Amazon in order to better manage our clients’ listings. Click here to know more:↳ https://myamazonguy.com/seller-central-amazon/→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - Intro: New Amazon Store Insights Feature - Engagement Tab0:12 - Accessing the Engagement Tab in Your Brand Store Insights0:23 - Understanding Product Engagement Metrics (Views, Clicks, CTR)0:34 - Analyzing Top Clicked Products & Individual Product Performance0:55 - Optimizing Brand Store Layout Based on Customer Engagement1:15 - Benefits for Sellers: Deeper Insights & Informed Decisions1:33 - Conclusion: A Valuable Tool for Brand Store OptimizationSupport the show
Life at MAG: Leading & Learning with My Amazon Guy
Apr 6 2024
Life at MAG: Leading & Learning with My Amazon Guy
View our job openings, and check out some of our employee testimonials at myamazonguy.com/jobs/Meet Angela, the Recruitment Team Lead at My Amazon Guy (MAG)! In this episode of Life at MAG, Angela dives into the opportunities for growth and leadership she's experienced at MAG.Angela loves the collaborative spirit at MAG, where everyone is willing to help. This supportive environment has been instrumental in her development as a leader.  She also credits MAG for being the first company to invest in her leadership skills, giving her the chance to learn and thrive.Are you passionate about growth and leadership? Watch Angela's story and see if MAG could be the place where you can develop your skills and make a difference!#LifeatMAG #MyAmazonGuyCareers #LeadershipJourney #EmpoweringLeaders #MAGTeam→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
Escape the 40 Client Trap & Scale Your Agency
Apr 3 2024
Escape the 40 Client Trap & Scale Your Agency
Check our case study here → https://myguy.agencyFeeling stuck at 40 clients and dreaming of agency growth? You're not alone! This video dives deep into the struggles agencies face around the 40-client mark and reveals the #1 mistake holding them back.Join us as we explore proven strategies for scaling your agency, including:Check our case study here → https://myguy.agencyFeeling stuck at 40 clients and dreaming of agency growth? You're not alone! This video dives deep into the struggles agencies face around the 40-client mark and reveals the #1 mistake holding them back.Join us as we explore proven strategies for scaling your agency, including:→ Building a strong leadership team with a second account director.→ Optimizing your client-to-staff ratio for efficient management.→ Creating a system that fosters client communication and reduces burnout.→ Implementing effective hiring and retention practices for top talent.#agencygrowth #scaleagency #40clienttrap #accountmanagement #clientcommunication #hiringandretention #agencyleadership #burnoutpreventionWe encourage personal growth, action, technical proficiency and communication, and prioritize progress over perfection.View our job openings, and check out some of our employee testimonials↳ https://myamazonguy.com/jobs/Our Amazon Agency specialists here at My Amazon Guy are always on the lookout for the latest updates in Seller Central Amazon in order to better manage our clients’ listings. Click here to know more:↳ https://myamazonguy.com/seller-central-amazon/→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - Intro: Stuck at 40 Clients? You're Not Alone!0:22 - The 40 Client Plateau: Why Agencies Get Stuck0:47 - Common Mistakes Holding Agencies Back1:22 - The #1 Reason Agencies Don't Scale Past 40 Clients (Hiring the Second Account Director)2:00 - Ideal Client-to-Staff Ratios & Account Management Structure3:38 - The Importance of Hiring & Retaining Top Talent4:14 - Building a Streamlined System for Client Management & Communication5:23 - Delegation & Avoiding Account Director BurnoutSupport the show
Amazon PPC AMA Live with Kevin Sanderson
Apr 2 2024
Amazon PPC AMA Live with Kevin Sanderson
Gear up for an eye-opening PPC AMA session with Kevin Sanderson, VP of Marketing at My Amazon Guy, and get ready to have your mind blown with Amazon advertising secrets!Why you need to be there:↳ Unearth groundbreaking strategies to catapult your Amazon campaigns↳ Sneak a peek into the playbook of PPC wizards and steal their winning moves↳ Got a burning question? Fire away in real-time and snag insights straight from the prosThis isn't just another live podcast; it's your ticket to Amazon PPC greatness! Save the date and join us for a session packed with revelations!Brace yourself for a journey to the pinnacle of Amazon success!#AmazonPPC #AmazonPodcast #AskMyAmazonGuy #AmazonAMATimestamps:00:00 - Introduction and Countdown10:08 - Webinar Begins: Introduction by Kevin Sanderson10:42 - Q&A Segment Begins: Deep Dive into PPC Strategies11:00 - Ensuring the Webinar is Broadcasting Correctly12:03 - Key Metrics to Track for Amazon PPC Campaigns13:05 - Optimizing PPC Campaign Structure for Better ROI14:03 - Common Pitfalls in Amazon PPC and How to Avoid Them16:02 - Discussion on the Impact of PPC on Organic Sales16:28 - Strategies for Keyword Position Tracking17:32 - Bundle Strategy for Increasing Product Sales and PPC Efficiency19:17 - Bullet Points and Their Importance Based on Product Type20:44 - Managing a Large Number of PPC Campaigns Efficiently21:06 - Campaign Structure Strategy for Better Performance Management22:53 - Transitioning from Selling in the UK to the USA: Tips and Strategies24:06 - Starting with Sponsored Products and Auto Campaigns25:42 - Focusing on Relevant Keywords for Niche Products26:04 - Requirements for Images in Sponsored Brand Campaigns26:50 - Discussing Budgeting for PPC and $3 Per Day Budget Analysis30:27 - Managing Multiple ASINs in Amazon PPC Campaigns32:41 - Advertising Strategies for Products with Different Quantities37:05 - Tracking Keyword Positions and the Importance of Bullet Points40:00 - Efficiently Managing 300+ PPC Campaigns with Bulk Sheets44:57 - Strategy for Campaign Structures: Number of Keywords Per Campaign47:47 - Transitioning from Selling in the UK to the USA: Localization Tips50:01 - Increasing or Lowering Bids Based on High ACoS52:23 - Strategies for Managing Unprofitable Keywords54:29 - Adapting PPC Strategies from UK to USA Market56:36 - Launch Strategies: Targeted Keywords vs. Broad Approach58:40 - Managing Large Catalogs with Variations in Material1:00:01 - Optimizing ACoS for Large Catalogs1:02:54 - Bulk Sheet Training and Keyword Count Strategies1:05:02 - Budgeting Strategies for PPC Campaigns1:07:01 - Effect of Discounts on Premium Product Perception1:09:25 - Balancing Organic and PPC Placements for Optimal Visibility1:11:09 - Estimating Monthly PPC Budget1:13:03 - Launch Discounts for Generating Initial Sales1:15:11 - Decision Making for PPC Bids and Keyword Negation1:17:03 - PPC AMA Wrap-up and Giveaway AnnouncementSupport the show
Why Best Seller / New Release Badges on Amazon are so Important - Honeymoon Implications
Apr 1 2024
Why Best Seller / New Release Badges on Amazon are so Important - Honeymoon Implications
The Amazon Agency That Gets Results  → https://myamazonguy.com/This video by Steven Pope, founder of My Amazon Guy, discusses strategies for maximizing success during a product launch on Amazon. Here are the key points:→ Importance of New Release Badge: Earning the "Number One New Release" badge can significantly boost sales and reduce advertising spend.→ Target New Release Badge: Focus on high sales volume during the initial launch period to achieve the badge.→ Research Category Sales Velocity: Analyze top sellers in your category using tools like Helium 10 to estimate the number of sales needed for the badge.→ Price Adjustment Strategy: Launch at a competitive price to generate sales, then gradually increase the price after establishing momentum.→ Case Study: Smudge Kits: Steven shares his experience launching smudge kits, achieving the New Release Badge, and maintaining a high ranking with price adjustments.→ Amazon's Choice Badge: While valuable, the New Release Badge is considered more impactful for immediate sales growth.#amazonseller #amazonbestseller #amazonsellertips → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - Introduction: Importance of badges on Amazon.0:16 - Bestseller vs. New Release Badge: Discusses the impact of each badge.0:44 - How to Find New Releases: Explains methods for finding new releases on Amazon.1:25 - New Release Badge Strategy: Importance of targeting the New Release Badge during launch.2:20 - Amazon's Choice Badge Discussion: Briefly discusses Amazon's Choice Badge.3:30 - New Release Badge Strategy Breakdown: Explains how to estimate sales needed for the badge.3:52 - Using Helium 10: Mentions Helium 10 as a tool to research sales velocity.5:38 - Case Study: Introduction of smudge kit launch case study.8:22 - Smudge Kit Launch Results: Details the success of the smudge kit launch with the New Release Badge.9:08 - Price Reduction Strategies: Discusses the impact of price adjustments on sales and ranking.11:19 - Importance of New Release Badge: Recap on the significance of the New Release Badge.11:42 - Conclusion: Calls to action and mentions upcoming videos.Support the show
My Amazon Guy Friday Live Q&A with Noah Wickham
Mar 30 2024
My Amazon Guy Friday Live Q&A with Noah Wickham
Stuck on an Amazon issue? Google not helping? Dive into our Friday Live Q&A with Noah Wickham! Get instant solutions, learn strategies that work, and network with fellow sellers. Transform your Amazon journey from frustrating to flourishing. Join us this Friday and elevate your Amazon game!Watch and never miss a session!#AmazonFridayLiveQA #AmazonGrowth #AskMyAmazonGuy #AmazonPodcastTimestamps:00:00 - Music Countdown05:41 - Opening Remarks & Introduction to Friday Q&A10:01 - Perfect Product Launch Discussion13:16 - Advertising Tools & Strategies to Improve Ranking17:26 - Handling Amazon Revenue Queries for CPAs18:42 - Dealing with Adult Flag Restrictions on Products21:26 - Amazon's Approach to Low Stock & Sales Suppression23:02 - Strategy for Selling Compatible Accessories24:43 - Understanding Amazon's Search Volume Data25:10 - Launching New Products: Keyword Strategy26:26 - Navigating Medical Terms in Supplement Listings27:39 - Best Practices for Backend Terms and Bullet Points28:47 - Referral Fee Discount Queries29:59 - Strategies to Grow Sales from 20 to 100 a Day32:19 - Solving Permissions Issues for Amazon UK Clients33:30 - Optimizing Phrase Match Campaigns for Specific Variations35:28 - Addressing Primary Contact Verification for International Sellers37:42 - Standing Out as a Premium Product Among Lower-Priced Competitors40:30 - Utilizing Emojis in Product Titles: Pros and Cons42:27 - Importance of Including a Description Alongside A+ Content44:58 - Exploring Product Hunting Tools: Helium 10 vs. Jungle Scout47:03 - Managing Similar Items in a Single PPC Campaign48:48 - Filling Backend Search Terms for Variation Listings51:21 - Adjusting for Amazon's New Coupon Policy54:56 - Discussion on the Importance of Reviews and How to Get Them56:37 - Should Product Origin Be Highlighted in Titles?58:13 - The Dos and Don'ts of Using Amazon's Vine Program1:01:15 - Managing Multiple Amazon Accounts from the Same Household1:02:52 - Software Recommendations for Inventory and Shipment Management1:03:35 - When to Start Product Launch Pricing1:04:15 - Optimizing Phrase Match Campaigns with Unique Low Impression Search Terms1:06:06 - Tips on Product Hunting and Choosing Between Helium 10 and Jungle Scout1:08:10 - Query on Adjusting Prices for New Coupon Policies1:09:22 - Addressing Issues with Blurry Product Images on Amazon1:11:05 - Internship Opportunities at My Amazon Guy1:13:55 - The Pros and Cons of Using a 4:3 Format for Main Images1:15:26 - Can You Request Amazon Search Term Refinements Without SAS Program?Support the show
Exfoliating Glove Listings on Amazon: Don't Let Yours Be a Rough Draft!
Mar 29 2024
Exfoliating Glove Listings on Amazon: Don't Let Yours Be a Rough Draft!
Join Amazon experts John Aspinall and Daniela Bolzmann as they dive deep into the art of perfecting your exfoliating glove listings. From making sure your product stands out in search results to avoiding common pitfalls like typos and unclear benefits, this video is packed with actionable tips. Discover how to convey the true value of your product, set realistic expectations with before-and-after images, and why eco-friendly materials matter. Plus, learn the significance of A+ content and brand registry in protecting and elevating your brand on Amazon.#AmazonSelling #ExfoliatingGloves #BoostAmazonSales #EcoFriendlyAmazon→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Intro00:04 - Introduction to Exfoliating Gloves00:19 - Importance of Clear Product Images00:49 - Correcting Typos & Clarifying Benefits01:23 - Understanding Product Dimensions for US Market02:05 - Realistic Before-and-After Images02:55 - Highlighting Eco-Friendly Materials & Real Benefits03:19 - Detailing Usage & Target Areas03:45 - Importance of A+ Content and Brand RegistrySupport the show
Simple Tips for Better Cotton Pad Listings (and Boost Your Sales $$$)
Mar 28 2024
Simple Tips for Better Cotton Pad Listings (and Boost Your Sales $$$)
John Aspinall and Daniela Bolzmann share their insider tips on how to make your cotton pad listings stand out and sell more on Amazon. Discover simple yet effective strategies to highlight your product's best features, like organic cotton and nanocare tech. Learn the art of using eye-catching photos, the right keywords, and engaging customer reviews to draw in more buyers. Plus, understand the importance of videos and compelling storytelling in your listing. This guide is a must-read for any seller looking to boost their sales and connect with their audience on a deeper level.Stay ahead of the game with more expert advice. Like and Subscribe us!#AmazonTips #CottonPads #BoostSales #EcoFriendly #SimpleSEO #ProductPhotos #KeywordMagic #CustomerLove #TellYourStory #VideoWins→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:04 - Introducing Our Cotton Pads00:22 - Showing Off the Cotton00:57 - Picking the Right Words01:15 - Learning from Others01:48 - Knowing Your Buyer02:13 - Picturing the Ideal Customer02:42 - Why Nanotech?03:14 - Why We're the Best Choice03:56 - Making Your Images Speak04:17 - Telling Your Brand's Story04:35 - The Power of VideoSupport the show
Why a Brand Manager is Your Quarterback - How to STOP Client Churn When a BM Exits Your Agency
Mar 27 2024
Why a Brand Manager is Your Quarterback - How to STOP Client Churn When a BM Exits Your Agency
Get My Amazon Guy's system in running an Amazon agency at myguy.agencyWe are hiring Brand Managers:↳ https://myamazonguy.com/brand-manager-account-manager-amazon-agency/Explore the intricacies of managing brand manager turnovers and ensuring seamless transitions within an agency in this insightful video by Stephen Pope, founder of My Amazon Guy. Discover strategies for maintaining continuity, leveraging talent pools, and enhancing client relationships, all while navigating the challenges of agency growth and profitability. Perfect for agency owners and brand managers seeking to minimize churn and optimize operational systems.#AmazonFBA #BrandManagement #AgencyGrowth #TalentRetention #ClientSupportSave money on your Helium 10 subscription!→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10!↳ https://myamazonguy.com/helium-10-service/Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Brand Manager Turnover Challenges00:21 - Explaining the Role of a Brand Manager at My Amazon Guy01:00 - Football Team Metaphor for Brand Management Structure03:21 - The Brand Manager Playbook and Its Importance03:50 - Handling Brand Manager Transitions and Maintaining Continuity05:58 - Strategies for Managing and Mitigating Brand Manager Turnover07:13 - Impact of Brand Manager Changes on Client Relationships08:35 - Importance of a Strong Talent Pool and Agency Advantages10:16 - Strategic Management and System Improvements for Client Support12:01 - Navigating Agency Profitability and Talent Management13:10 - Announcement of Upcoming Brand Manager Playbook ReleaseSupport the show
Amazon PPC AMA Live with Kevin Sanderson and Chris Rawlings
Mar 26 2024
Amazon PPC AMA Live with Kevin Sanderson and Chris Rawlings
Get ready for an unmissable PPC AMA session with Kevin Sanderson, My Amazon Guy’s VP of Marketing, with Chris Rawlings, an expert in growing Amazon brands through PPC!They're spilling the secrets that could take your PPC game from zero to hero.Why you need to tune in:✓ Learn advanced PPC strategies straight from the experts.✓ Discover the advertising tactics that can catapult your brand's growth.✓ Engage in real-time Q&A to get tailored advice for your Amazon campaigns.This isn't just advice; it's a masterclass in Amazon growth.Mark your calendar, bring your questions, and prepare to transform your approach to Amazon advertising!#AmazonPPC #AmazonAdsCampaign #AmazonSellerTips #AmazonPodcast #AmazonPPCAMAP.S. - It's time to elevate your Amazon brand to the Million-Dollar Club with PPC mastery!Timestamps:00:00 - Introduction Music10:01 - Beginning of Live Q&A: Enhancing Ad Campaigns10:48 - Live Stream Sound Check and Viewer Interaction13:26 - Introduction of Chris and PPC Strategies Discussion14:32 - Announcement of the Profitable PPC Challenge15:10 - Deep Dive into Viewer Questions on PPC15:36 - Discussion about the Challenge's Promotional Graphics16:23 - Updates and Changes to the $47 Challenge17:10 - Deep Dive into PPC Questions Begins18:01 - Strategies for Handling Negative Reviews from Vine21:12 - Exploring STP Campaigns in Expanded Match24:26 - Strategies for Handling Variations and Vine Reviews26:22 - Addressing Plateaus in Daily Sales and Strategies for Scaling32:07 - Calculating Bids for Desired ACoS and Adjusting for Performance36:57 - Discussing Keyword Performance in Auto vs. Exact Match Campaigns38:00 - The Concept of Campaign Chaining for PPC Success39:06 - Using Successful Keywords for Sponsored Brand Campaigns40:24 - Strategies for Utilizing High-Performing Keywords Beyond PPC41:40 - Decision Making on Reordering Products with High Reviews43:16 - Evaluating and Improving Product Listings for Better Sales45:44 - Importance of Click-Through Rate and Conversion Rate Optimization49:22 - Is Amazon FBA Still Profitable in 2024?53:05 - Strategy for Selecting Niches and Products with Design Variation for FBA Success56:07 - Introduction to Final Questions on PPC Duration56:14 - Understanding the Impact of PPC on Organic Traffic57:27 - Launch Period and TACoS Strategy59:22 - Targeting Keywords with Specific Search Volumes1:01:49 - Tips for New Sellers on Listing Optimization and PPC Learning1:04:30 - PPC Challenge Introduction and Benefits1:05:48 - Overview of the PPC Challenge Structure and Goals1:07:10 - Details on the Value and Format of the PPC Challenge1:08:16 - Closing Remarks and Invitation to Join the PPC ChallengeSupport the show
Amazon Changed Coupons - 3 Things You Need to know (It's Not Good for Sellers)
Mar 25 2024
Amazon Changed Coupons - 3 Things You Need to know (It's Not Good for Sellers)
Coupon changes: https://sellercentral.amazon.com/help/hub/reference/GLBL4T5C9UAB9T5PConfused by recent Amazon coupon changes? You're not alone! This video by Steven Pope explains the new coupon pricing requirements and how they impact your brand's strategy. Learn how these changes affect coupon usage and discover alternative promotional tactics.#amazonseller #amazonfba  #amazoncoupons Save money on your Helium 10 subscription!→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction00:04 - Amazon Coupon Changes Announced00:13 - Understanding the New Rules00:41 - Breakdown by Brett Bohanan00:53 - Key Changes Explained01:50 - Helium 10 Tool Demonstration02:03 - Median Price vs. Lowest Price02:27 - Coupon vs. Promotion Confusion03:00 - Limitations of the New Rules03:23 - Subscribe and Save (SNS) Coupons03:35 - Strategic Use of Coupons04:07 - Scenarios and Recommendations04:31 - Conclusion and Resources04:45 - OutroSupport the show
NEW Brand Guidelines Service - How to Build a Style Guide with MAG
Mar 24 2024
NEW Brand Guidelines Service - How to Build a Style Guide with MAG
Visit this link for Amazon Brand Guidelines → https://myamazonguy.com/brand-guidelinesFeeling lost on how to create a cohesive brand image for your Amazon store? My Amazon Guy, a trusted Amazon brand booster, unveils a new service: Brand Guidelines!  This video dives into the importance of brand guidelines, what's included in their service, and how it can benefit your business.#amazonseller #amazonFBA #branding #brandguidelines→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamp:00:00 - What are Brand Guidelines and Why Are They Important?00:27 - My Amazon Guy's Brand Guidelines Service Explained01:15 - Key Benefits of Brand Consistency for Amazon Sellers01: 20 - How Brand Guidelines Can Save Time & Improve Conversions 01:40 - My Amazon Guy's Brand Guidelines Pricing03:06 - Avoiding Common Branding Mistakes03:40 - Frequently Asked Questions about Brand GuidelinesSupport the show
Commoditized Products on Amazon? Stand Out with Branding!
Mar 22 2024
Commoditized Products on Amazon? Stand Out with Branding!
Struggling to compete on Amazon?  Many sellers rush into competing with hot-selling products without realizing they're commoditized. This video by John Aspinall of My Amazon Guy explains how to identify commoditized products and develop winning strategies to stand out  using branding. Learn why competing solely on price can be a race to the bottom. Discover effective tactics  to thrive in the  Amazon marketplace.#amazonfba #amazonseller #ecommerce #onlineselling #branding→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/Our Amazon Agency specialists here at My Amazon Guy are always on the lookout for the latest updates in Seller Central Amazon in order to better manage our clients’ listings. Click here to know more:↳ https://myamazonguy.com/seller-central-amazon/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction: Commoditized Products on Amazon00:52 - Identifying Commoditized Products01:35 - Standing Out with Branding for Commoditized Products01:53 - Competing on Price with Commoditized Products (Not Recommended)02:27 - Considering Costs Before Competing on Price02:50 - Conclusion: Don't Blindly Compete on PriceSupport the show