#10 - Ather Energy's Pranesh Urs is the only Air Force officer turned CMO that you'll ever meet

Pranesh is amazing! I first spoke with him when he was leading a large part of the marketing pod at Samsung. His latest avatar is being a part of changing the EV landscape in the country. Ather is a fantastic brand and I cannot wait to see what the brand does under his stewardship. After a career in the Indian Air Force, Pranesh spent time on the agency side, before moving on to the consumer electronics space. In this episode we talk about his current mandate and if the Indian Air Force has a marketing problem. Tune in now!