In this episode, Sammy Akthar from Regro Media brings his wealth of experience as an Amazon seller to our show, shedding light on the intriguing process of crafting a brand that serves as a problem-solver for customers. He walks us through the fascinating facets of expanding to global marketplaces, highlighting the universality of Amazon's algorithm and the unique challenges of advertising on Amazon.Sammy guides us as he demystifies what it takes to understand your target audience and tailor your products and advertising strategies to meet their needs. Through his own experiences, he unpacks how researching, creating, and advertising products specifically designed to solve particular problems can lead to business success. You'll hear about the concept of Lifetime Value of a customer and its pivotal role in recovering advertising costs. What's more, Sammy introduces us to the ingenious world of Chat GPT and its application in discovering product niches and keywords for Amazon Advertising. As we delve deeper, Sammy enlightens us on the art of optimizing Amazon Advertising CTR and CVR. He emphasizes that while ads may drive traffic, it's the listing's role to convert that into a sale. Tune in to uncover how factors such as the main image, reviews and ratings, price, placement, delivery time, and coupons can significantly influence your CTR. Sammy also shares invaluable insights on Amazon's Catalyst and Partner Programs, the red flags to be wary of when hiring an agency, and the importance of analyzing data to make informed decisions.

In this episode, Gent Nemani from Joan by Visionect, shares his experience of how this B2B company has successfully managed channel conflict and pricing by entering the Amazon world with their revolutionary Joan conference product line. Gent walks us through the challenges and complexities of logistics, reconciliation, and customer service when working directly with Amazon and how they found a solution by choosing the right partner to help manage the intricacies of Amazon, all while ensuring the Joan product line's continued success.Don't miss this opportunity to learn invaluable tips and experiences on effectively selling commercial products on Amazon.

In this episode, Juha Mikkola, founder of Usko Privacy, explains his revolutionary idea to connect Amazon brands and sellers directly with their customers. This is a new way of doing off-Amazon advertising where the customer agrees to get contacted by the seller.Usko aims to give sellers and brands the ability to communicate directly with their customers while also empowering consumers to take ownership of their data and monetize it.With Usko, consumers can gain insights into their shopping patterns, track their spending by category, and even stay updated on price fluctuations. What sets Usko apart is its unique approach to data ownership, where consumers receive a portion of the revenue when sellers and brands message them.

In this episode, we're joined by Andrew Dragotta and James McMath, from HPE Aruba Networking, a worldwide channel-led organization, to discuss how they successfully leveraged the Amazon marketplace to sell their commercial products, particularly the Aruba Instant On. Many people assume that Amazon is only for consumer products, but our guests explain how it's also a fantastic platform for commercial customers. Amazon's constant availability and awareness enable SMB customers to purchase products 24/7, which is particularly beneficial for businesses that need, in this case, to purchase networking switches and access points at odd hours. If you're interested in learning more about how to successfully sell your commercial products on Amazon, tune in to this episode! For more information on HPE Aruba Networking, visit their website at https://www.arubanetworks.com/.

In this episode, Nikolai Tahmin, an Amazon expert, shares his knowledge and insights by answering the top burning questions that Amazon sellers ask more frequently. In this podcast, its debate why some brands might not see the need to pay attention to Amazon, especially if they already have multiple sellers and resellers offering their products on the platform.Our guest emphasizes the significance of Amazon as one of the largest platforms with significant organic search traffic. Ignoring Amazon could lead to losing market share to competitors who are actively selling on the platform. Amazon's search engine is robust, and people often use it to learn about products and brands, sometimes even more than Google.Additionally, the problem of unauthorized resellers who list products on Amazon without adhering to brand guidelines is highlighted. This can lead to incorrect or misleading product information, causing issues with brand integrity and content control.To address such issues, it is suggested to use Amazon's brand registry program, which provides tools to navigate and rebrand listings according to the brand's guidelines. Brand registry helps brands maintain control over their products and content on Amazon.The discussion also covers the choice between selling as a first-party seller (1P) or third-party seller (3P) on Amazon. 1P sellers directly supply their products to Amazon, while 3P sellers list products on the platform themselves. The decision between the two approaches depends on factors like cash flow, control over content and pricing, and the competitiveness of the market.The hosts advise brands to be aware of additional charges associated with selling on Amazon, such as co-op, damages, freight allowance, and margin guarantees. Margin guarantees are becoming more common, where Amazon can recoup margins if they sell products below the minimum advertised price.Overall, the podcast highlights the importance of a well-managed Amazon strategy for brands to maintain control over their products, protect their brand integrity, and optimize their sales on the platform.

In this episode, Adam Shaffer talks with Rob Rich, Chief Business Officer EVP/GM of E-Commerce for OWYN, about the amazing success story of OWYN. OWYN is now the most popular plant-based protein shake seller on Amazon, but their journey to get there was not an easy one.Adam and Rob discuss the challenges OWYN faced when starting from scratch, including getting the Buy Box, getting products to Amazon, freight costs and storage caps for FBA. Despite these obstacles, they were able to develop a winning strategy that allowed them to succeed on Amazon, and today, OWYN is one of the top-selling plant-based protein shakes on the market.So, tune in to learn more about OWYN's success story and how selling on Amazon was key to its success. For more information on OWYN, visit their website at https://liveowyn.com/.

In this podcast, Emmanuel Frost and Kyle Balcerak from Brand Alignment discuss the importance of protecting brands on Amazon with Adam Shaffer, Phelps United President. While Amazon presents a huge opportunity for brands, it is not without risk; it is complicated and ever-changing. Brand Alignment is 100% focused on helping protect brands on Amazon and other marketplaces.Learn more about Brand Protection here: https://phelpsunited.com/brand-protec...Learn more about Brand Alignment here: https://www.brandalignment.com/

In this podcast, Adam Shaffer, Phelps United President, and Scott Baradell, Founder and CEO of Idea Grove and author of his new book, Trust Signals: Brand Building in a Post-Truth World, discuss the behavior predicted for Americans in 2022 when it comes to Holiday Gifts returns.Phelps United ran a survey about Holiday Gift Returns where 600 U.S. adults were asked about their expectations surrounding eCommerce gifts and returns this holiday season. The findings show that 52% of Americans plan to return holiday gifts purchased online, making flexible return policies a must for merchants. This and other findings are discussed by these two experts in the eCommerce and Technology fields.You can see the findings of this survey here: https://phelpsunited.com/phelps-unite...