Let's talk about purposeful marketing and having a plan for your small business because marketing is not just one thing and every thing has a purpose. There are multiple layers and multiple channels all working together in sequence to help businesses build awareness for themselves.

With so many channels and avenues to take, how do you even know where to start? What is right for your business? How do you begin to put a plan into action and, in the end, get it all working together to bring you in new business?

My guest, Joel Sousa, and I are talking all about the importance of purposeful marketing, that is having a complete marketing strategy using different channels to create a wider reach so you can bring more awareness to your small business.

Listen to this episode for insights into what has worked for us, for our clients, and what to do in your own business.

Find more information about Joel at GrowingDesign.pt and find him on Instagram @go.boss.yourself or @growingdesign3.

Subscribe to the podcast for more. Sign up for more marketing insights at BurdaMarketing.com/signup.