Google Business Buzz

Attention all small and medium-sized business owners in the United States! Are you using Local Service Ads (LSAs)? Google just announced a HUGE update to Google Business Profiles (GBPs) that will directly impact your LSAs. Starting November 21, 2024, a verified GBP is MANDATORY for running LSAs. In this episode of Google Business Buzz, Henry and Ajay break down exactly what this change means for you and your business, plus offer critical tips for GBP verification and management. Don't get caught off guard - watch now and learn how to safeguard your LSA campaigns!Key Takeaways:Why this GBP update is so important for small businessesHow GBP and LSA reviews now work together What happens if your GBP isn't verified Tips for successful GBP verification & management #googlebusinessprofile #localads #lsa #googleads #smallbusiness #marketing #seotips #omg #omgmarketing #omgtowTimestamps:0:00 Intro & Exciting News!0:22 The Big GBP Update for LSAs1:13 Why This Matters for Small Businesses3:27 How GBP & LSA Reviews Now Work Together4:49 Implications of Unverified GBPs5:53 Difficulty with GBP Verification7:49 Getting Help with GBP Management9:27 Important Dates & Deadlines10:40 The Future of GBP & LSAsGoogle Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

Google Ads and Local Service Ads are getting HUGE updates, and we're breaking them all down for you! In this video, we'll discuss the latest changes to Performance Max and LSA, including AI-powered lead validation, negative keywords for PMax, and the importance of a multi-channel approach. Plus, learn why email marketing is more important than ever! Don't get left behind – stay ahead of the curve with these game-changing updates.Chapters:0:00 Introduction0:20 What’s new for Google LSA?1:54 Automating Lead Disputes2:44 Rating Your Leads3:00 Impact of AI & Machine Learning3:42 Thoughts on the New LSA Update4:09 Performance Max Updates7:17 New PMax Updates7:58 Transitioning From Traditional Search8:30 Audience-Based Targeting9:46 Shameless Plug 😉11:51 In a Nutshell - Recap13:20 Wrap UpGoogle Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

Google Business Profile (GBP) is more important than ever in 2024, but it's NOT just about the listing! 🤯 In this episode of Google Business Buzz, Ajay and Henry sit down with OMG National's digital marketing specialist, Aleyna, to unpack the TRUTH about organic traffic and how to dominate local search. 💥Get insider perspectives on:The surprising truth about Google's prominence factor. 🤫How Google uses directories and websites to rank your business (and why consistency is KEY!) 🗝️Why AI is a game-changer for local SEO and how to use it to your advantage. 🤖The importance of reviews, photos, and other customer actions in boosting your GBP performance. 📈And much more!Plus, Aleyna shares real-world client examples and actionable strategies you can implement TODAY! 💪Timestamps:0:00 Introduction 👋0:48 What is Google Business Profile (GBP)? 🕵️2:18 - 3:08 🤯 BIGGEST Mistake Businesses Make: Assuming Google only cares about the GBP listing!5:06 - 5:38 🤯 GBP in 2024: It's Not What You Think! The expanded scope of Google Business Profile.6:06 - 7:18 🤯 Don't Put All Your Eggs in One Basket: Why an omni-channel approach is critical for GBP.8:42 Real-world client examples & insights. 💼11:17 - 11:44 🤯 Why Most Businesses FAIL at GBP: The hidden challenges & how to overcome them!12:18 The power of client contributions: reviews & photos. 🤝14:41 - 15:28 🤯 The Shocking Truth About Photos: Why they matter MORE than you think!21:48 - 22:35 🤯 It's a FIGHT! Why customer service is CRITICAL for GBP success.**Don't forget to like, subscribe and hit the notification bell to stay updated on all things Google Business!**🔔#googlemybusiness #gbp #localSEO #organictraffic #digitalmarketing #businesstips #2024 #OMGNational #expertinsights #seostrategyGoogle Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

Season 2 is finally here! 🎉 Henry and Ajay are back to break down the latest Google Ads updates and what they mean for YOUR business.In this episode, we discuss Google’s shift from keyword-based targeting to a new, audience-interest based landscape. We'll dive into:0:00 Introduction & Season 2 Welcome 👋1:00 Google Ads Privacy & Cookie Updates 🍪2:13 Why User Experience Matters for Google Ads 👍3:57 The Shift from Keywords to Audiences 🔑➡️👥7:09 What is the Google Display Network? 🌎8:00 How Consumer Behavior is Shifting in 2024 📈10:00 Why You NEED Performance Max (And An Omni-Channel Strategy) 🚀11:40 Understanding Advanced AI and Google Ads 🤖14:54 Wrap-up & Conclusion 🎬Don't get left behind! 🤯 Learn how Performance Max and an omni-channel strategy can help you reach your ideal customers across Google Search, Display, YouTube, Gmail, and more.Like, subscribe, and hit the notification bell 🔔 for more Google Business Buzz!#googleads #performancemax #digitalmarketing #marketing #advertising #omnichannel #seo #ppc #google #youtube #gmail #businessGoogle Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

In 2024, the marketing landscape is more complex than ever. It's crucial to have a trusted and experienced partner to help you navigate the ever-changing world of digital marketing. But how do you choose the right agency for your business? 🤔In this video, we'll share expert insights on what to look for in a marketing agency, including:Experience and Expertise: Look for agencies with a proven track record of success and a deep understanding of the latest marketing trends and technologies.Credibility and Trust: Check for certifications like Google Partner and Meta Business Partner, which demonstrate a commitment to quality and expertise.Transparency and Communication: Choose an agency that is transparent about their processes and communicates clearly with you about your campaigns.Affordable Pricing: Don't be fooled by agencies offering unrealistically low prices. Quality marketing takes time, effort, and investment.We'll also discuss red flags to watch out for and how to avoid getting scammed by unscrupulous agencies. 🚩Don't risk your business's success on an unproven agency. Tune in to learn how to choose the right partner for your marketing needs!#marketing #digitalmarketing #business #marketingagency #entrepreneur #smallbusiness #advertising #onlinemarketing #marketingtips #googleGoogle Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

Want to know how AI is impacting small businesses? We're diving deep into the world of websites and the critical role they play in today's AI-driven landscape. On the latest episode of the Google Business Buzz, Ajay and Henry discuss how AI models are leveraging website data and what that means for small to medium-sized enterprises. Listen now and learn how to keep your website relevant in this ever-changing digital world!Ready to take your marketing to the next level? 📈 Click to watch and discover how Google & Facebook can help your business thrive! 🎉Google Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

As a small business owner, you're probably wondering how to reach more people online. 🤔 The good news is, you don't have to be a tech whiz to get started! 🎉In this episode, we break down how using Google and Facebook together can be a game-changer for your business. 🤝We'll discuss:🛣️ Creating a smooth customer journey 🧲 Connecting with customers on Facebook & Instagram🎯 Targeting the right audience💰 Getting results without breaking the bankReady to take your marketing to the next level? 📈 Click to watch and discover how Google & Facebook can help your business thrive! 🎉Stay Connected with OMG National:Google Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

In this engaging episode of Google Business Buzz, Henry and Ajay explore the synergistic power of Google Ads and Local Services Ads (LSA) for small and medium-sized businesses. Delve into the evolving digital landscape of 2024 and beyond, where the duo unveils how combining the strengths of both advertising platforms can lead to unparalleled marketing success. From understanding consumer behavior shifts to leveraging AI for smarter campaigns, this episode is packed with actionable insights for businesses aiming to thrive in the competitive online arena.Timestamps:0:00 - Introduction to changes in consumer behavior and advertising.0:17 - Welcome and episode overview.0:31 - Google Ads vs. Local Services Ads: An overview.1:15 - The evolution of advertising with Google.2:00 - Comparing past and present advertising strategies.3:50 - The rise of keyword pricing and its impact.6:00 - The emergence of Local Services Ads.8:00 - Disrupting the advertising landscape with LSA.9:50 - The cost-effectiveness and benefits of LSA.11:50 - How Google pivoted with Google Ads and LSA.13:00 - The role of AI in evolving Google Ads.15:00 - Blending Local Services Ads with Google Ads for optimal results.17:06 - The importance of trust and transactions in consumer decisions.19:27 - The importance of a holistic marketing strategy.21:54 - Closing thoughts and takeaways.Google Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

Join Ajay and Henry in this action-packed episode of the Google Business Buzz podcast, where they delve deep into the world of Google Business Profile. Discover the importance of Google's most influential layer in search engine results and learn how it can be the key to your business's success. From high-performing profiles to the significance of customer actions, relevance, distance, and prominence, this episode covers everything you need to know to optimize your presence and leverage organic marketing strategies effectively. Plus, get up-to-date insights into how AI and changing verification processes are shaping the future of GBP. Don't miss these expert tips and strategies designed to help your business thrive!Like, subscribe, and hit the notification bell for more actionable marketing tips! Drop your questions in the comments below.Timestamps:0:00 - Introduction to Google Business Profile & Its Importance0:22 - Welcome & Episode Overview0:39 - Why Google Business Profile is Crucial for Your Business1:05 - High-Performing Google Business Profiles Explained1:34 - Understanding Customer Actions on GBP2:40 - Google's Algorithm and Key Factors for GBP Ranking3:01 - The Uniqueness of Customer Actions in Organic Marketing4:01 - The Three Known Factors for Local Organic Ranking4:40 - Explaining Prominence in Google's Ranking6:00 - How to Enhance Your Business's Prominence7:00 - Tips for Managing Relevance and Distance in GBP9:03 - Ensuring Your Website Boosts Your GBP Profile10:59 - The Importance of Reviews in GBP Ranking13:14 - Integrating Reviews in Advertising: Local Services Ads15:55 - How AI Is Changing Google Business Profile18:00 - New Challenges in Creating a Maps Listing21:00 - Conclusion: The Long-Term Value of Google Business Profile25:22 - Closing Remarks and OutroStay Connected with OMG National:Call: (800)789-4619Website: https://omgnational.com/Instagram: https://www.instagram.com/omgnational/X (Twitter): https://twitter.com/omgnationalFacebook: https://www.facebook.com/omgmedia/Google Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

Unlock the secrets to skyrocketing your business's online impact with the sage wisdom of Alciera Gastrillo, a maestro of Google Ads with a decade of battle-tested experience. Prepare to be guided through the labyrinth of account verification, a crucial handshake with Google that marks your business as a trusted entity in the ever-competitive digital arena. Alciera generously unpacks the evolution of Google Ads, illuminating its potent role in catapulting ROI and capturing the coveted top positions on search pages. Our conversation is a treasure trove of actionable insights, from leveraging AI to targeting precise customer actions, all while maintaining the delicate balance of aligning ad strategies with your core business ambitions.Step into the world of tailored Google Ads campaigns, where we weave strategies specifically crafted for service providers, like dentists, by tapping into the goldmine of understanding your target audience's search behaviors. Alciera leads us through the strategic use of tools such as Google's Keyword Planner, ensuring your campaign's messaging hits the bullseye. We also confront the common foes of limited budgets and ambiguous goals, shedding light on the quintessential role of a well-structured website. The episode is an invaluable map for navigating the Google Ads landscape, with a strong emphasis on the merits of enlisting a skilled strategist to steer clear of the financial quicksands that often ensnare the inexperienced advertiser. Join us and arm yourself with the expertise to ensure your Google Ads campaigns are not merely a shot in the dark, but a calculated, precision strike on the target of success.Google Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

Unlock the secrets of a powerful online presence with none other than web guru Brandon Phillips, who joins us to dissect what transforms a website from good to exceptional. Say goodbye to the idea of static digital billboards and hello to dynamic, engaging platforms that not only catch Google's eye but captivate your customers. We're peeling back the layers of the digital realm, focusing on user experience signals like site speed and relevance through the lens of finding a reliable heavy-duty towing service. Let's navigate the journey together, learning how to craft websites that are not just seen but remembered.As we explore the vast landscape of WordPress, we affirm its position as a cornerstone in the world of web development. Get the inside scoop on why a mobile-friendly, user-centric design isn't just a luxury—it's a necessity. We'll break down the nuances of website builders versus content management systems, comparing the flexible, customizable nature of WordPress to the more rigid structures of platforms like Wix and Squarespace. Equipped with tools like the Lighthouse report and rich results report, this episode is your blueprint to constructing a website that's not just a digital destination but a journey toward unmatched online authority and lead generation.Google Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

Join hosts Henry and Ajay in this festive Christmas edition as they share invaluable marketing strategies and tips for small business owners during the holiday season. Packed with real-life stories and practical advice, this episode is a treasure trove for those looking to boost their holiday marketing efforts. 🎅📈🔹 In This Episode:Personal Holiday Experiences: Discover how Henry and Ajay's holiday experiences can impact your business strategies.Holiday Checklist for Businesses: Essential preparation tips for a successful holiday season.Optimizing Digital Presence: Learn how to refine your website and social media for the holidays.Google Business Profile & Local Directories: The importance of accurate holiday hours and business information.E-commerce & Paid Advertising Insights: Strategies to attract and retain customers during the holiday peak.Leverage Email Marketing: Uncover effective email marketing tactics for the festive season.Google Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

Ever wished you could master the art of Google Business Profile and transform your small business's online presence? Well, we've got you covered. Hosts Ajay and Henry, sound the diving bell on this digital tool that's instrumental for small businesses in our internet-obsessed world. We take you down the lanes of Google Search's 25-year history and its influence on local businesses. We shine a light on the local algorithm's key players - relevance, distance, and prominence - and underline the crucial role of reviews in organic rankings. Plus, we ensure you grasp the concept of 'leads over time' (LOT).But we don't stop there. Henry, our resident Google Business Profile expert, helps you navigate the labyrinth of optimizing your profile for better rankings. We delve into the subtleties of SSL security, mobile responsiveness, and more. You'll learn about the grit needed to secure a good GVP rank through directory and website work, and how to keep it all running smooth with a maintenance loop. We're breaking down Google Business Profile, one step at a time, so you can harness its power for your small business. So, come along on this compelling journey of understanding and optimizing this influential digital real estate.Google Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

In this podcast, Ajay Gaikwad and Henry Heredia discuss various aspects of online marketing and advertising for businesses. They break down four common customer scenarios and provide insights on how to approach each one effectively.Scenario One: "Get Calls Fast"This scenario is suitable for businesses in need of immediate leads, such as local service businesses. The focus is on using paid advertising channels like Google Ads, Facebook Ads, and Local Services Ads (LSA) to generate quick inbound calls. It's a way to address cash flow issues and generate leads promptly.Scenario Two: "Help Me Build My Foundation"This scenario is for businesses looking to establish a strong online presence and are willing to invest time and resources in building a solid foundation. The emphasis is on organic marketing, optimizing Google Business Profiles, and maintaining consistent directory listings. The goal is long-term growth and sustainable online visibility.Scenario Three: "I Had a Great Year, Let's Hit Everything"For businesses that had a successful year and have a marketing budget, the focus is on a comprehensive, omni-channel approach. This includes utilizing Google Ads, retargeting, display advertising, and optimizing their website. The goal is to maximize brand visibility and conversions across various online platforms.Scenario Four: "Highly Visual Service-Based Businesses"This scenario is ideal for businesses that offer highly visual, high-ticket services. Examples include remodelers, lawyers, and restaurants. The strategy involves creating compelling, high-quality visual content for platforms like Instagram, Facebook, TikTok, and Shorts, in addition to paid advertising. Retargeting is crucial to ensure brand recognition and engagement with potential customers.Throughout the podcast, the importance of a well-optimized website is emphasized, as it serves as the foundation for many online marketing strategies. Additionally, the speakers stress the need for patience, tracking, and a deep understanding of marketing tools and analytics to measure ROI effectively.Overall, the podcast provides valuable insights and strategies for businesses looking to improve their online marketing and advertising efforts based on their specific goals and circumstances.Google Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

The future of advertising asks one question: Are you Trusted or Untrusted? OMG Product Managers Henry & Ajay give us an overview of the Local Services Ads (LSA) platform, explaining how smart businesses can make the most of these ads and become Trusted. Surprise Guest Jared Fischgrund then uses decades of Towing & Automotive experience to speak to the opportunity this inventory presents for businesses in the Automotive space! Google Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

🚀 Brace yourself for a mind-expanding episode of Google Business Buzz, as we dive into the awe-inspiring world of Artificial Intelligence (AI) and its transformative potential. From reshaping industries to revolutionizing daily life, join us as we explore how AI will change EVERYTHING.Don't miss this riveting conversation that will challenge your perspectives and ignite your imagination!  🔥Google Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

OMG National Product Managers Henry & Ajay discuss the logical order in which Small to Medium Sized Businesses can start their Digital Marketing Journey Online. They also provide a framework by which to understand different kinds of Marketing (Paid vs Organic)Google Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com