#67. On this episode of the Startup Savant Podcast, Ethan interviews Joe Calderon, founder, and CEO of Pelipost. Joe's mother's incarceration ignited the idea for Pelipost, a print-on-demand photo company that serves families of incarcerated individuals across the US. Joe discusses the challenges of starting Pelipost while being self-funded and facing competition. The episode also delves into the importance of effective communication with facilities and the power of a strong social media strategy.

Pelipost Links:

• https://www.pelipost.com/
• https://www.instagram.com/pelipostapp/
• https://www.tiktok.com/@pelipost
• https://twitter.com/pelipostapp

Startup Savant Links:

• https://startupsavant.com/podcast
• https://www.youtube.com/@StartupSavantPodcast/
• https://www.instagram.com/startupsavantpodcast/
• https://www.linkedin.com/company/startup-savant/