Using Data for Digital Marketing with Matt Spath, Director of Marketing at Palmetto Goodwill

Digital Madvertising

Sep 23 2021 • 1 hr 7 mins

Matt Spath is the Director of Marketing for Palmetto Goodwill. He is a digital marketer and entrepreneur with over 20 years of experience creating unique marketing strategies. Matt began in the sports world, working with the Buffalo Sabres, SportsChannel Florida, Office Depot, and Season Ticket Solutions. He assisted in marketing and developing centers for MEDcare Urgent Care before beginning his career with Palmetto Goodwill.

In this episode…

With the shift to digital marketing, how do you reach potential consumers across different channels? Is it possible to launch multiple simultaneous campaigns?

According to Matt Spath, who has experience utilizing data and working with multiple channels of marketing, the truth is in the data. By examining the transparency of data, digital marketing can target specific audiences, no matter their demographics. In this digital age, access to the internet is at our fingertips. To run a successful campaign, Matt says that brands need to evolve with the digital trends to reach their audience.

On this episode of the Digital Madvertising Podcast, Chris Clark sits down with Matt Spath, Director of Marketing for Palmetto Goodwill, to discuss why data is essential in digital marketing. Matt talks about his career in marketing, the relationship between Palmetto Goodwill and Digital Ignite, and how you can stay ahead of the curve in marketing with strategic digital tactics.