5: The Role of Cotton Merchants with Joe Nicosia

The Thing About Cotton

Nov 5 2024 • 37 mins

In this episode, Joe Nicosia, Executive Vice President Louis Dreyfus Company and current Chairman of National Cotton Council, shares his insights on the crucial role of merchants in the ever-evolving cotton industry.

Joe reflects on his background, the influence of strong women in his life, and the importance of diversity in business.

We discuss the multifaceted responsibilities of a merchant, from the traditional role of managing price risks and ensuring quality, to the growing need for merchants to effectively communicate cotton's sustainable narrative amidst competition from man-made fibers.