This week, Zeev Farbman, Co-Founder and CEO of Lightricks, joins Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, to discuss the shifting nature of the creator ecosystem, how he established an award-winning app development company, and much more!

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⚡️ Lightricks homepage: https://www.lightricks.com/

🙎‍♂️ Zeev's LinkedIn: https://www.linkedin.com/in/zeev-farbman-b5926b37/

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Lightricks, founded in January 2013, is a company that develops video and image editing mobile apps, known particularly for its selfie-editing app, Facetune. Headquartered in Jerusalem, the firm has over 450 employees. As of 2021, its apps have been downloaded over 500 million times. Lightricks apps include: Facetune, Videoleap and Photoleap

Show Notes:

(01:00) - Zeev’s background and story

(02:54) - Early days of Lightricks

(05:55) - How content Creators’ goals have changed

(08:37) - Initiatives to support mid-level Creators

(14:43) - Challenges with burnout

(18:39) - Power of user-generated content

(21:25) - Comparing content strategies and associated performance

(26:30) - Will AI-generated content be disruptive to the industry

(34:30) - Providing Creators with additional opportunities to monetize

🎧 Listen on:

• Apple Podcasts: http://bit.ly/3W2egs7
• Spotify: http://bit.ly/3VZiZux