On this week's episode of The Influence Factor, we have Jake Karls, Co-Founder of Mid-Day Squares, a plant-based chocolate company, joining the CEO & Co-Founder of The Influencer Marketing Factory and the podcast host, Alessandro Bogliari.

Listen in to learn how Jake turned a nostalgic legacy product like chocolate into a booming brand!

🔥 Subscribe to our YouTube channel: https://www.youtube.com/@influencermarketingagency/?sub_confirmation=1

• Middaysquares's IG: @middaysquares
• Jake’s IG: @JakeKarls_

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3WfiYml

🎧 Listen on:

Apple Podcasts: http://bit.ly/3W2egs7

Spotify: http://bit.ly/3VZiZux

Show Notes:

(00:37) - Forbes 30 Under 30

(02:55) - How Mid-Day Squares started

(05:21) - Entrepreneurship meets relatable entertainment

(08:47) - Owning the manufacturing process and its associated challenges

(11:45) - Chocolate disrupters

(13:36) - Crucial skills learned along the way

(16:12) - 80/20 Analysis

(18:17) - Pricing structure

(20:58) - Development of new flavors

(22:15) - Innovation within a saturated market

(23:43) - Post-funding decisions

(27:15) - Words of advice to aspiring entrepreneurs

(32:12) - Q&A