In the Club by Club Colors

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Thank you 2022! 2023 Will Be About Collective Growth
Dec 29 2022
Thank you 2022! 2023 Will Be About Collective Growth
This is the final episode of the In The Club Podcast by Club Colors for 2022! John looks back on the year that was and the many amazing guests who shared their expertise on the show. He also reflects on his own personal areas of growth and the progress he has already made.From this point on entering 2023, it's all about progressing and telling brand stories through video creation, brand champions, and podcasts, as well as going all out with the Club Colors Design Lab as an agency that creates attention for clients' organizations.HIGHLIGHT QUOTES2022 has been a journey on personal strengths and weaknesses - John: "2022 has been a journey for me personally in trying to look at my weaknesses as something to build on, and look at my strengths as something to be proud of. And I hope that you will do the same thing."Level Up is a core value of Club Colors - John: "We have a core value here at Club Colors: level up. And leveling up doesn't always mean getting a promotion. Leveling up doesn't always mean getting a bigger paycheck. Sometimes leveling up simply means taking your day-to-day operations and telling that story on a much deeper level so people feel something and that will naturally progress into more conversion, more results, more collaboration, and ultimately more success for the organization."  Connect with John and Club Colors in the links below:LinkedIn | WebsiteIn the Club by Club Colors is sponsored by our proud partner:Maple Ridge Farms | mapleridge.com
Disrupting the Promotional Products Industry Through Automation with Jason Reinhardt
Dec 1 2022
Disrupting the Promotional Products Industry Through Automation with Jason Reinhardt
This episode of the In The Club Podcast by Club Colors features Jason Reinhardt, Co-Founder, and CCO at BRIKL. He shares how embracing technology is the hardest part because, if it was truly difficult, it would not be possible for BRIKL to be in business.He talks about how he automated many seemingly small sales processes and created an internal environment founded on collective effort. Jason digs into actionable ways to drum up engagement from your team, as well as leadership lessons from running marathons.Jason also discusses their drive for standardization by joining hackathons and focusing not just on their buyer's experience, but the end-user's experience. John adds that offering solutions that create the best outcomes for clients' brands is what compels clients to keep coming back.HIGHLIGHT QUOTESA collective effort to create the best outcome for the client - Jason: "I changed one thing and one thing only. Everything done in our sales department is a collective effort and everything that's divided, any bonuses, anything we're doing is a collective effort. And what happens is, once I get my foundation in, I never have to hire anybody. The team does."End-users prefer convenience over the complexity of choices - John: "In this field, it's about the experience. Could I say I want apparel, promo, hashtags, content creation, kitting, fulfillment, and all of it, could I just give all of that to you and get the same exact experience every single time? That, ideally, is what an end-user wants." Don't give buyers choices, give them guidance - Jason: "If you're a professional salesperson, you understand the industry and you can guide your clients. And I only like to work with professional salespeople because I do want guidance. I didn't come here to tell you what to do. It's your product... you do this for a living, where are the blind spots that I'm missing?" Connect with Jason in the links below:LinkedIn | WebsiteIn the Club by Club Colors is sponsored by our proud partner:Maple Ridge Farms | mapleridge.com
Unlocking the Power of Authenticity in Your Career with Erin Coupe
Nov 17 2022
Unlocking the Power of Authenticity in Your Career with Erin Coupe
This episode of the In The Club Podcast by Club Colors features Erin Coupe, Founder and Executive Partner of Authentically EC Inc. What we have to understand, more than anything, is that being authentic does not mean you have a ticket to be a jerk!Erin joins the show to talk about understanding authenticity and vulnerability. She connects these with developing positive and healthy mindsets that will help one achieve clarity, growth, and awareness whether in business or in your personal life. HIGHLIGHTSUnderstanding and celebrating one's own giftsThe importance of mental well-being in achieving clarity and successWhat we want out of our leaders has changed over the years The power of vulnerability in leadershipAttracting opportunity by fostering good energy QUOTESTapping into your gifts is part of the journey, says Erin: "A lot of the ways people look at "what is my gift?" they're trying to figure out what makes them money. No, no, no, it's not about what makes you money, it is about what you uniquely bring to those that you interact with."Erin on what actualizing potential means: "It's saying to yourself, I now know that I have this level of clarity, grace, and ease in my own mind, body, and spirit. And because of that, I can confidently navigate the world ahead of me."When you keep yourself open the right opportunities will come, says Erin: "Money is nothing but the exchange of value and I know that. And so I know that when I am attracting opportunity, I am truly attracting it because I'm meant for those people and they're meant for me." Connect with Erin in the links below:LinkedIn: https://www.linkedin.com/in/erin-coupe/Website: https://www.erincoupe.com/ In the Club by Club Colors is sponsored by our proud partners:Maple Ridge Farms | mapleridge.com
Create Attention and Awareness in Your Branding with Pete Durand
Nov 10 2022
Create Attention and Awareness in Your Branding with Pete Durand
This episode of the In The Cl ub Podcast by Club Colors features Pete Durand, Chief Executive Officer of Cruxible Partners and host of the Eating Crows Podcast. More and more people are utilizing LinkedIn and building their brand through content creation. It's never too late to start investing in your brand, but you should start now!Pete joins the show to talk about Cruxible Partners and how the Eating Crows Podcast came about. He shares valuable insight on weathering through an economic crisis and how you can stand out during these times. He also talks about why creating a branding experience is integral as a business owner, recruiter, or even as a job candidate. HIGHLIGHTSHow Cruxible Partners came aboutRecruiters that are saying that they're doing what they're not doing will be found outHow folks can separate themselves from competition during economic crisesPete's time working with Alex B SheridanSetting a goal for LinkedIn interactionsCreating an event-driven branding experience QUOTESPete on creating a culture whether for remote work or in the office: "Again it's back to the roles and the type of culture. And you have to see the leadership walk the talk. They walk the halls. Do they really care? Are they hoping you succeed so that everybody succeeds? That's exhausting by the way. I don't think people realize that's hard to do."If you haven't invested in your brand already, you're almost screwed, says Pete: "You're going to go quiet, then you're already far too quiet. And if any of your competitors that have built a brand and their employees truly like working there, even in a tough downturn, know that their friend got let go and understand it and still believe in a brand, they will succeed."Key principles of inspiration that Pete has gained over time: "Never stop learning. There was a period of time when I was running one of my first start-ups and about five years I got so busy and deep into the business that I stopped seeking mentors, I was just trying to survive. I just realized I wasn't improving, it wasn't helping the company and my family and I had some mentors and good people in my life that took me on the side." Connect with Pete in the links below:LinkedIn: https://www.linkedin.com/in/petedurand/Eating Crows Podcast In the Club by Club Colors is sponsored by our proud partners:Maple Ridge Farms | mapleridge.com
Utilize the Power of Creative and Intentional Content with Ricky Camacho
Oct 20 2022
Utilize the Power of Creative and Intentional Content with Ricky Camacho
This episode of the In The Club Podcast by Club Colors features Ricky "The Recruiter" Camacho, Senior Talent Advisor at FreightVana. Content creation can go with marketing, recruiting, promoting a brand, shaping company culture, and many more.Ricky joins the show to talk about combining recruiting with content creation to turn the whole process into a consistent pipeline of opportunities and find the best people for a company. She shares the creative decisions that go into content creation for FreightVana and the main pillars of the company that sets it apart. HIGHLIGHTSThe creative process of producing and putting out contentHow FreightVana stands outWhat it means to define clarity of culture for recruitingThe biggest challenges of growing the organization QUOTESCreating original and intentional content that hits - Ricky: "I will probably record anywhere from 6 to 12 videos and that doesn't necessarily mean that I have the content to go over it or the niche yet. But I typically watch the video a handful of times and usually, when the idea dawns on me, it starts with something small and I figure out how this is going to apply to this one topic."Transparency being one of the main pillars at FreightVana - Ricky: "We tell our customers more numbers and data than any other brokerage ever and I know that for a fact. Brokers typically like to keep their secrets so we are one of the only, if not the only, brokerage that is extremely transparent with everything that goes on with operations."On the biggest challenges in growing the company - Ricky: "We were having problems with, ironically, supply chain like getting people's laptops in time for their start dates. But we sat down and decided what that process was going to look like, how our new hires would get the most information and have the best foundation within the first couple of weeks." Connect with Ricky in the links below:LinkedIn: https://www.linkedin.com/in/rickytherecruiter/Website: https://freightvana.io/Tiktok: https://www.tiktok.com/@rickytherecruiter?lang=en In the Club by Club Colors is sponsored by our proud partners:Maple Ridge Farms | mapleridge.com
Creating an Experience? There Are More Ways Than One with Leah Treleven
Oct 13 2022
Creating an Experience? There Are More Ways Than One with Leah Treleven
This episode of the In The Club Podcast by Club Colors features Leah Treleven, CEO and Founder of Sweethaven Tonics. Whether you want to increase your wow factor when speaking with potential business partners or simply having unique gifts and giveaways to clients, leading with experience is always the way to go.Leah talks about how she came up with the products for Sweethaven Tonics, the first sale, and real-life examples of what it actually means to lead with experience. She also shares her insight into controlling growth and enjoying the journey of being helped by people along the way. HIGHLIGHTSLeah's journey from being a teacher to creating experiences selling cocktailsCustomizations that corporations have done with Sweethaven TonicsControlling explosive growth and making sure everything keeps upApproaching responsibilities with work-life harmony QUOTESUsing the product from either the B2C or B2B standpoint - Leah: "You guys always talk about leading with experience. It's not about products, it's about experiences. This is an experience. Give a sampler kit and you are giving an evening of drinks or whatever kind they want to make."Working with an herb farmer and connecting them with other producers - Leah: "As an entrepreneur, the more that I learn, I'm so excited that what motivates me to learn more is that I can meet another entrepreneur and smooth out this road for them."On the difference between work-life balance and work-life harmony - Leah: "It's really hard, work-life balance. When you're really committed to something and something's so exciting and for us, we want to grow it fast because it's a great acquisition and that's the goal. But it's a hard push." Connect with Leah in the links below:LinkedIn: https://www.linkedin.com/in/leah-treleven-27a28b207/Website: https://www.sweethaventonics.com/ In the Club by Club Colors is sponsored by our proud partners:Salescast | salescast.coFossa Apparel | fossaapparel.com
Let Your Product Lead You To A Journey with Natalie Boyatt
Oct 6 2022
Let Your Product Lead You To A Journey with Natalie Boyatt
This episode of the In The Club Podcast by Club Colors features Natalie Boyatt, Founder and CEO of Bevee. There's always that anxiety of having to carry something in a cardboard carrier that you may spill on yourself or another person.Natalie talks about how this ultimately led her to realize the necessity for a secure and compact carrier that can also house more than two drinks. She shares about creating a product that brings her joy while also facing the challenge of presenting a new idea to the market. HIGHLIGHTSThe different situations that led Natalie to BeveeBreaking into the promotional product space and being a woman in businessThe challenge of moving away from the norm with a new productThe most gratifying and difficult parts of Natalie's journey QUOTESMaking products with the commitment to make the world a better place - Natalie: "If anybody can live their best life, it doesn't have to be creating products, it could be whatever they have a passion about. I'm all about living an up-the-neck and happy life. We all have that option in front of us."Understand that the challenging phases of life lead you to the present - Natalie: "I think our life's journey is not meant to be all happiness. I think it's through some of those adversities and how you pivot, change, and deal with them, is what is meant to ultimately put you in your path, and then that's where you really find your true happiness."On selling a "new" product - Natalie: "It's the challenge of having to let the world know that there's a new concept. Everyone's used to walking into a Starbucks and getting those cardboard drink carriers. And so it's the same challenge that I'm now having to go through because I'm having to create the acceptance that there is an alternative." Connect with Natalie in the links below:LinkedIn: https://www.linkedin.com/in/natalie-boyatt-92959294/Website: https://bevee.com/ In the Club by Club Colors is sponsored by our proud partner:Maple Ridge Farms | mapleridge.com
The 4 Keys That Drive Your Brand Internally
Sep 1 2022
The 4 Keys That Drive Your Brand Internally
This episode of the In The Club Podcast by Club Colors features your host, John Morris, Executive Director of Brand. There are 4 main keys that drive your brand and nurture your team culture. John discusses starting an online company brand store, implementing repeatable promotional programs, offering multi-level welcome kits, and choosing premium over volume. He provides tangible examples of how each key excites company employees and transforms them into brand champions.  HIGHLIGHTSThe 4 keys that drive your brand: An elite online brand storeRepeatable promotional branded apparel programsMulti-level welcome kitsGo premium over volume QUOTESUse premium apparel to incentivize stellar performance - John: "For those that meet or exceed standards of performance, you don't always have to give them a bonus check. Give them a credit to the company online store. Two things happen. Number one, they feel great because they're rewarded with something—and everybody likes an incentive—but what's the dual impact? The dual impact is they're going to go on your online store, purchase something with your logo on it, and become a walking billboard for your organization."Branded merch makes you extraordinary at the ordinary - John: "It's not going to save the world. It's not going to cure cancer. And, quite honestly, it's not going to increase your sales by 50%. It's not going to help your people close better. It's not going to drive your leads by 800% in a year. It's not happening. What it will do though, it will help you to become extraordinary at the ordinary as it relates to branding."Leaders must grow the company by creating brand champions - John: "If you're a CMO, executive director of HR, executive VP of HR, tip of spear executive, chief revenue officer, executive vice president of sales, whatever, you're trying to really take the company on the next level and build value in the organization. A great way to build value in your organization is to have the people really, really be advocates and evangelists, brand champions, for the organization." In the Club by Club Colors is sponsored by our proud partner:Maple Ridge Farms | mapleridge.com
Listen for Relationship Signals to Prospect Smartly with Jamie Shanks
Aug 25 2022
Listen for Relationship Signals to Prospect Smartly with Jamie Shanks
This episode of the In The Club Podcast by Club Colors features Jamie Shanks, CEO at Pipeline Signals and Sales for Life, as well as the author of Social Selling Mastery and SPEAR Selling. Jamie coined the term "social selling" and he explains how to listen to relationship signals which allow you to prospect better.He talks about the process of reverse-engineering your customers to find out who else is most ready to buy and prioritize them. Jamie also addresses account managers and urges them to use video, take stories from the road, and have monthly feedback loops with clients. HIGHLIGHTSAccount selection and prioritization are sellers' biggest time vampiresTune into relationship signals to prioritize prospects smartlyAccount managers: Reverse-engineer customers and use videoTake stories from the road and perform monthly feedback loops QUOTESSeller classification as A, B, and C players - Jamie: "They (Gartner) classified sellers as A players, B players, and C players. And the mathematics was 20% of the sellers are A players, they can do almost anything and they'll be successful. And then you have a cohort of above 50% of the market which are B players. They are a series of on and off changes.""And then you have the C players who are just grasping at straws. The problem is that the B players are not willing to put in the time, money, and energy to either self-educate or be educated properly."Use video because it offers 3 advantages over the written word - Jamie: I would highly recommend that they look at video because it offers 3 things that the written word can't. Number 1, it allows you to humanize yourself. People buy from people. So you've got to understand that somebody's 10 times more likely to like you if they knew who you were, in a way. Number 2 is it allows you to tell stories in a really condensed way. In case of synthesis, a complex piece of information and tell in a 1-minute story. And then the third is tracking buy intent." Connect with Jamie and get his books in the links below:LinkedIn: https://www.linkedin.com/in/jamestshanks/Amazon author page: https://www.amazon.com/Jamie-Shanks/e/B01KIN6XFE%3FIn the Club by Club Colors is sponsored by our proud partner:Maple Ridge Farms | mapleridge.com
Erase the Stigma of Coffee Versus Tea with Dan and Patrick of Tiesta Tea
Aug 18 2022
Erase the Stigma of Coffee Versus Tea with Dan and Patrick of Tiesta Tea
This episode of the In The Club Podcast by Club Colors features Dan Klein and Patrick Tannous, Founders of Tiesta Tea. They share their unique relationship as lifelong friends turned co-founders and the genesis of Tiesta Tea. They recall the grind they went through to build a brand that resonates across generations. Through the highs and lows, Tiesta Tea remained true to its core identity and didn’t compromise in offering the best that tea can be in both flavor and function. HIGHLIGHTSLearning about tea and the functional beverage category in PragueBrand challenges and knowing who your ideal customer isBrand story and creating a culture around teaA goal to erase the stigma of coffee versus tea QUOTESCreating a functional beverage that appeals across generations Dan: Primarily, there's 5 things that tea can do that each tea can fall under. There's energy, so we call that Energizer. There's teas that'll help you lose weight, Slenderizer. There's teas that boost your immune system, Immunity. There's teas that help you with high levels of antioxidants, we call that Eternity. And then there's teas that help you relax, and we call those Relaxers."Getting direction and focus on doing only what Tiesta Tea is best at Dan "Loose lease tea is exactly who we are and that's where we're best at and that's what we have been best at. It doesn't mean that we're not innovating, it just means that we're focusing on a certain area of the market that we know we're best at."A goal to erase the negative stigma around tea Patrick: "I want to erase the stigma. I hate when people say I'm not a tea drinker. One of the goals is when you try the watermelon tea, you can't say you don't like it. If you don't like it, you don't like fruity... In five years I would hope that, with the expanded distribution and education, that we can get past that stigma of either I'm either a tea drinker or not. That would be mission accomplished." Connect with Dan and Patrick by clicking the links below:LinkedIn (Dan): https://www.linkedin.com/in/danpklein/LinkedIn (Patrick): https://www.linkedin.com/in/patrick-tannous-678bb521/Website: https://tiestatea.com/In the Club by Club Colors is sponsored by our proud partner:Maple Ridge Farms | mapleridge.com
Authenticity Is at the Center of Content-Led Growth with Chris Decker
Aug 11 2022
Authenticity Is at the Center of Content-Led Growth with Chris Decker
This episode of the In The Club Podcast by Club Colors features Chris Decker, Founder and CEO of Salescast. Podcasting provides a direct line between the podcaster and the audience. As such, companies should tap into this resource because of the wealth of potential it offers. Chris shares how driving content-led growth is rooted in authenticity and that being human is what creates the connection that earns and retains listeners. He also dives into why the pursuit of perfection will make you miss out on the chance to even begin your own success as a communicator and personal brand. HIGHLIGHTSContent-led growth: Don't forget the person behind the listenerUnderstand how social media worksBe authentic: Human beings are rooted in communicationGrowing Salescast and embracing how it evolves QUOTESMassive growth is at the intersection of three things Chris: "This is at the intersection of skill, value, and passion. If you have those three things, what can you become the best in the world at? What can you be the most passionate about? And what's going to drive economic value?"Don't rely on social media algorithms to reach your audience "Demand generation plus outbound activity. Reaching out to them. You can't do that if you don't have a means of communication directly with that person. There's no way to, like you said, hit your entire LinkedIn following. They're going to send to 10% of your audience at first."Make your podcast a success by sharing what truly interests you Chris: "The number one reason why people quit is because they invented something that they thought other people wanted. My challenge for you is to share what you find interesting with other people. What you find interesting." Connect with Chris and Salescast by clicking the links below:LinkedIn: https://www.linkedin.com/in/decker-christopher/Website: https://www.salescast.co/In the Club by Club Colors is sponsored by our proud partner:Maple Ridge Farms | mapleridge.com
The 3 Pillars of Brand Success
Aug 4 2022
The 3 Pillars of Brand Success
This episode of the In The Club Podcast by Club Colors features your host, John Morris, Executive Director of Brand. He shares the exciting updates happening right now at Club Colors, including diversification of products and services and a renewed focus on creating an inspiring brand experience for clients.John also discusses their 3 pillars of brand success: client intimacy, operational excellence, and product leadership, and how these 3 elements create an unmatched customer experience that speaks for itself. Find out your company's own pillars that make you stand out from the crowd! HIGHLIGHTSClub Colors can now accommodate 3x volume with the biggest lease in Chicagoland3 pillars of brand success: Client intimacy, operational excellence, product leadership QUOTESClub Colors creates an inspiring brand experience John: "It's not just about the price, it's not just about the product, but it's about creating the right reaction with clients."Practicing operational excellence to exceed expectations John: "We have to pursue perfection on behalf of our clients to make sure that we meet their brand standards, we meet their brand guidelines, we police their brand, we decorate at a level that exceeds their expectations."Club Colors as a product leader helps with branding John: "By becoming product leaders, becoming true brand advisors, we can make certain that we are guiding and influencing the decision-makers at brands to make the best decisions to maximize their internal, external, and personal branding." Connect with John and Club Colors by clicking the links below:LinkedIn: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F-96148716/Website: https://www.clubcolors.com/ In the Club by Club Colors is sponsored by our proud partner:Maple Ridge Farms | mapleridge.com
Vulnerability Creates a Brand That Resonates with Jay Abbasi
Jul 28 2022
Vulnerability Creates a Brand That Resonates with Jay Abbasi
This episode of the In The Club Podcast by Club Colors features Jay Abbasi, CEO and Founder of Jay Abbasi Consulting. Today, Jay shares how and why he moved from a promising career in Tesla to following his passion for coaching. He discusses what it means to have boundaries and why even the best people need coaching to align expectations with action.In creating a brand, Jay shares that his biggest learnings are to stay human, be vulnerable, and most of all, ask your audience what it is that they want to see and hear from you for your message to resonate. This also translates into sales where asking your ICP what it is you did right and wrong in a sales call makes you a better salesperson at the end of that call. HIGHLIGHTSShifting perspectives: Leaving Tesla and breaking out on his ownBoundaries in business and focusing on strengths rather than weaknessesBuild a brand that resonates by asking your audience howCreate psychological safety to avoid stress and anxietyGrowth in the next 5 years QUOTESJay on neuroplasticity and having boundaries Jay: "You're working 'til these late hours. You're training your mind that this is the norm. But what that ends up creating is unnecessary and unhealthy stress and anxiety because you're constantly at the mercy of all the stimuli. So how you set those boundaries is very strategic in how you're using your time."Coaching is provoking thought to provoke action Jay: "That's what a great coach does, you ask the right questions to evoke the answers that create the lightbulb moments that then lead to a different action that is being committed to by the client."Don't assume the language your readers want to read Jay: "The lesson there for me was go directly to the people that I want to help and ask them directly what it is that they really want. And, once I gathered that information, it then made it very easy for me to then make my branding, my headline on LinkedIn, my content to use the words that means something to the people of whom are reading it." Connect with Jay by clicking the links below:LinkedIn: https://www.linkedin.com/in/jayabbasi/Website: https://jayabbasi.me/ In the Club by Club Colors is sponsored by our proud partner:Maple Ridge Farms | mapleridge.com
The 3-Step Process of Show Marketing with Kap Chatfield
Jul 21 2022
The 3-Step Process of Show Marketing with Kap Chatfield
This episode of the In The Club Podcast by Club Colors features Kap Chatfield, CEO at Rveal Media. CEOs are their organizations' lead content creators. Kap shares how they do it and their 3-step pattern for creating their Show Marketing: identify your objective, define your buyer persona, and create a premise or narrative structure. He also shares how to overcome the product-market fit dilemma and how God is his North Star.   HIGHLIGHTSCEOs are the chief content creators of the companyShow Marketing: Objective, Buyer Persona, PremiseA pattern for narrative structure and Kap's big visionProduct-market fit is the biggest obstacleEncountering God: Jesus established relationship, not religion QUOTESCEOs drive vision Kap: "The buck stops with you when it comes to casting vision. If you don't cast the vision, the organization falls apart. Who are they going to follow? You can't outsource vision."The three steps of Show Marketing Kap: "You have your North Star, the goal, you have your audience, the premise is then basically the story, the narrative, that connects that person to that thing that they want which drives them towards the business objective that you want."Kap's North Star is God Kap: "The first fruits of my day, I commit to prayer. Either I will go around the block and walk around the block and just talk, talk to my Father in heaven and just have a conversation with Him. Reading the Word." Connect with Kap by clicking the link below:LinkedIn: https://www.linkedin.com/in/kapchatfield/ In the Club by Club Colors is sponsored by our proud partner:Maple Ridge Farms | mapleridge.com
Overcome the Fear Mindset and Stretch Your Dollar with John Morris
Jul 14 2022
Overcome the Fear Mindset and Stretch Your Dollar with John Morris
This episode of the In The Club Podcast by Club Colors features your host, John Morris. During economic downturns, it's natural for companies to want to cut back on spending. John talks about the fear mindset during moments like this and how to realign your thinking to get the most time, money, and emotional return on investment for every dollar spent. He also discusses personal branding and using it strategically internally and externally to build brand awareness. HIGHLIGHTSFear mindset and maintaining connection during economic uncertaintyLead from the front: Personal branding that trickles down from the top  A single point of contact maximizes time, money, and emotional returnEngagement with appreciation internally, externally, and personally QUOTESJohn: "How do you keep demand gen and lead gen on the high, how do you keep that momentum, while at the same time how do maintain strength and depth of partnership with the current folks that you have when you might have less staff supporting them than you had in the past?"John: "Think about when you go into a bad economy, the reality is you're not necessarily wanting to save a buck. What you want to do is you want to make the best utilization of the dollars that you have to spend."John: "Over the next few months, I really would strongly encourage you to take a look at whether or not you see your organization as having a strong internal branding, external branding, and personal branding play. Is there a play? Is there a strategy? And is each one of those being maximized?" Connect with John and Club Colors by clicking the links below:LinkedIn: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F-96148716/Website: https://www.clubcolors.com/ In the Club by Club Colors is sponsored by our proud partner:Maple Ridge Farms | mapleridge.com
Sell with Comedy and Mercifully Short Videos with Chris Bogue
Jul 7 2022
Sell with Comedy and Mercifully Short Videos with Chris Bogue
This episode of the In The Club Podcast by Club Colors features Chris Bogue, a writer, and video consultant who creates short and personalized video content that drives revenue for business owners. Video can be your differentiator and Chris shares how he uses "mercifully short" videos to create relatability while injecting the principles of improv comedy into his brand of selling. Chris also discusses how to get started on video, playing on your inherent strengths to let them shine, and being authentic. HIGHLIGHTSImprov, like sales, is about listening to the audienceWhich version of me do you need me to open up?Batching: Record videos and talk about your prospectDisplay your strengths in video to be authentic QUOTESChris: "You're doing the same thing in sales, you're not there to show them that you're the best and the smartest and that your product is the best. You want to get them talking. You want to get questions that are going to excite their imagination, and then you discover the thing together."John: "The main job is not to be the answer or to be the solution, but the person that is going to run through walls to get you the solution, to get you the answer."Chris: "There are two videos that any company can make on Tiktok. This is who we are, and this is how we solve problems. Either of those. For this is who we are, you can show who works at the company, who designed the product. You could share testimonials, who are the people we help. Yeah, who are our best clients."Chris: "When you're in a one-on-one situation like that, you get all these extra storytelling tools. You get your eyes, you get your tone of voice, you get pauses. You get all these different things where your humanity comes through. And that's really what you're getting on video." Connect with Chris by clicking the links below:LinkedIn: https://www.linkedin.com/in/chris-bogue/Website: https://christopherbogue.com/ In the Club by Club Colors is sponsored by our proud partner:Maple Ridge Farms | mapleridge.com
Guarantee the Integrity of Your Service with Steven Schmidt Part 2
Jun 30 2022
Guarantee the Integrity of Your Service with Steven Schmidt Part 2
This episode of the In The Club Podcast by Club Colors is the last part of our interview with Steven Schmidt, Founder and CEO of TIDAL, along with Club Colors' own Co-CEO Jeff Baumet. Steve and Jeff talk about CEO concerns, from the guarantees they give on service level to Steve's mindset shift moving from CEO to CRO. But as the only thing you can really guarantee is your integrity and hold yourself up to it, Steve emphasizes that this is the number one principle that drives his company forward.  HIGHLIGHTSSLAs and guaranteeing your level of serviceSteve shifts from CEO to CRO, pros and cons of co-CEOsInternal competition at the expense of other team members  Working with TIDAL for data and integrity QUOTESSteven: "Coming out of a CEO role, not on a CRO role, there is some grief associated with that. I will not lie. There's a little bit of grief and fear that you failed. That you couldn't do it. That you could've built this thing that was consistency, a million dollar in your pocket lifestyle business. But that's not the regret I had. The regret I have, because I'm hard on myself, is that I didn't do a better job the first time."Steven: "Attrition's the most costly thing in business besides discounting, which salespeople love to do. So you know what gets really expensive? Attriting salespeople who already discount."Jeff: "Peers in an organization who become competitive with each other, where you're competitive at the expense of the organization, at the expense of the team member, at the expense of anyone, I think that's really where it breaks down is that I have to win. I have to win over this person instead of we have to come to a good resolution." Connect with Steven by clicking the links below:LinkedIn: https://www.linkedin.com/in/stevenwschmidt/Website: https://www.risewithtidal.com/Connect with Jeff by checking out:LinkedIn: https://www.linkedin.com/in/%E2%9A%A1jeff-baumet%E2%9A%A1-5148013/ Jeff recommends:Scaling Up: How a Few Companies Make It...and Why the Rest Don't Amazon link:https://www.amazon.com/Scaling-Up-Companies-Rockefeller-Habits/dp/0986019526 In the Club by Club Colors is sponsored by our proud partner:Maple Ridge Farms | mapleridge.com
Shift Your Founder's Mindset on Profitable Growth with Steven Schmidt
Jun 23 2022
Shift Your Founder's Mindset on Profitable Growth with Steven Schmidt
This episode of the In The Club Podcast by Club Colors features Steven Schmidt, Founder and CEO of TIDAL, along with Club Colors' own Co-CEO Jeff Baumet. Steve shares his insights on creating top-of-funnel processes for clients and how it affects profitable growth. Steven and Jeff provide a decision maker's perspective on running a business, from the stresses of the recent pandemic to modern hiring practices that help guarantee fit and mutual growth. Jeff also talks about the role of transparency in an organization, while Steven shares the mindset and shifts in priority as he became a founder and builds his company. HIGHLIGHTSTIDAL builds top-of-funnel processes for companiesHow to perform cold calls, pitching, and podcasting todayFounders' points of view on profitability, hiring, and transparencySteve's growth from salesperson to founder  QUOTESSteven: "The one thing you can do consistently no matter what the economic climate is is deliver value to those people who are and aren't customers, and your customers will listen to your podcast because they like you."Jeff: "Where transparency works is letting people celebrate the wins, even the ones that maybe aren't part of their job, keeping them up-to-date on the why. Maybe this is it, it's letting people understand the why of a decision. That's where a lot of transparency I think is really effective."Steven: "You know who I'm going to probably buy from? Someone with a hundred thousand followers who people are continuing not just saying wow, that's interesting, but I applied this and it worked and you gave it to me for free. Because now I'm creating trust, because if I'm willing to give you something for free and you gained something from it, you're going to trust me tenfold."Steven: "Everybody down to the person at the front desk should have clear, identifiable, measurable goals. At the end of the month, they're held accountable. Finance, receptionist, I mean, go down the list because you have to measure it and you have to reward it because otherwise that PNL just looks like a bunch of money." Connect with Steven by clicking the links below:LinkedIn: https://www.linkedin.com/in/stevenwschmidt/Website: https://www.risewithtidal.com/Connect with Jeff by checking out:LinkedIn: https://www.linkedin.com/in/%E2%9A%A1jeff-baumet%E2%9A%A1-5148013/ In the Club by Club Colors is sponsored by our proud partner:Maple Ridge Farms | mapleridge.com