In this episode, we're diving deep into a crucial, yet often overlooked aspect of healthcare marketing: how to market to your team internally. Discover how focusing on communicating with your team can transform your medical practice, making it run smoother and more efficiently with these tried and true strategies and tactics.Listen in as Jennifer and Corey discuss why internal marketing is the backbone of a well-functioning practice, and find out how your practice can thrive when your team is informed and engaged.Tune in to discover: Practical strategies for implementing internal marketing using tools and resources you already haveHow to measure and report on the effectiveness of your internal marketing effortsTactics you can use to communicate with your team such as the intranet, memos, posters, TV loops, newsletters, bulletin boards, and moreTips to avoid silos within your organizationWays you can address diverse communication styles and cover your bases The role of a potential Workplace Development Committee Unlock the secrets of internal marketing and transform your team into a well-informed and engaged workforce.

In this episode, recorded live from this year’s Florida MGMA conference floor, we share the good, the bad, and the ugly when finding the perfect giveaway items to make a lasting impact for prospective referrals, partners, attendees, and even employees. From understanding what's popular today as you prepare for budget season to breaking down why some things just don’t work anymore, join Jennifer and Corey as they provide a comprehensive guide to elevating your practice's visibility and engagement through thoughtfully chosen giveaways.In this episode, you'll explore:The best and rest of giveaway items: What's popular and what to avoidTailoring giveaways for different occasions and audiences like events, referral visits, and employee appreciationBudget-friendly strategies to prepare for conference and event giveawaysThe relevance and staying power of a thoughtful giveawayInsider advice on avoiding common giveaway pitfalls and clichésUnlock the secrets of impactful giveaways and transform your practice's presence at events and conferences.

Discover the latest insights into the evolving landscape of directory listings in the medical industry for both your office locations and your providers. In this episode of the DrMarketingTips Show, Jennifer and Corey explore the dynamic world of directory listings and their pivotal role in attracting and retaining patients at your medical practice. Join us as we delve into the transformative shift from focusing solely on reviews and ratings to the critical importance of listing accuracy to set your practice apart from competitors and elevate your patient acquisition and retention strategies.In this episode, you'll learn:The evolving importance of directory listings and their impact on patient decisionsInsights into how accurate directory listings improve your practice's online visibility and act as a competitive differentiator Strategies to leverage listing accuracy to enhance patient trust and loyaltyExpert tips on optimizing your directory listings for maximum patient engagementStay ahead of the curve and ensure your medical practice thrives by capitalizing on the true potential of directory listings.

Unlock the potential of medical conference success and elevate your practice's visibility with our latest episode. We delve into the art of conference success, from planning and executing strategies to stand out on the conference floor, to effective networking tips for building meaningful connections with fellow medical practice administrators and providers. In this episode of the DrMarketingTips Show, Jennifer and Corey share the secrets to maximizing your conference experience and achieving unparalleled success at medical conferences.In this episode, you'll learn:How to ensure a conference is successful, from pre-conference preparations to post-conference follow-upsCrafting the perfect giveaway item for your booth that leaves a lasting impression on attendeesProven strategies to drive traffic to your booth and engage potential clients effectivelyExpert tips on networking with new contacts, building strong connections, and fostering meaningful relationships

Join us as we share how to use artificial intelligence (AI) in your medical practice marketing to make your life easier. In this episode of the DrMarketingTips Show, Jennifer and Corey share valuable insights on how to best leverage AI for your medical practice's marketing strategies, campaigns, and day-to-day tasks. Tune in to this episode to learn:An overview of AI and its transformative impact on the medical marketing landscapeReal-life examples of how AI is currently being used to enhance medical marketing, including AI-generated blog content, captivating images, video transcriptions, engaging social media posts, and effective email campaignsOur top 5 favorite AI tools making a significant difference in medical marketing right nowUnlock the true potential of AI and gain a competitive edge in the ever-evolving medical marketing arena with this episode.

Join us as we unpack the future of medical marketing, recorded live at FLMGMA’s 2023 Annual Meeting in Orlando, FL. DrMarketingTips Show co-host and Insight Marketing Group VP and Managing Director Corey Gehrold was a featured speaker at the conference and now you can tune in and discover how the top marketing strategies of 2023 can take your medical practice to new heights. Tune in to this episode to learn:Innovative strategies and emerging trends reshaping the healthcare marketing landscapeHow to collaborate with local influencers and implement enticing in-office promotionsWays to harness the power of AI tools like ChatGPT to optimize your marketing budget and your timeAcquire a clear roadmap for developing and executing novel marketing tactics in your practice

For healthcare providers, employee engagement is critical for developing a strong practice culture and retaining staff. In this episode of the DrMarketingTips Show, Jennifer and Corey discuss the seven essential employee engagement tips that every practice needs to know.High staff turnover rates are a common issue in the healthcare industry, and a lack of engagement can be a significant contributor to this problem. By following these tips, practices can train, onboard, motivate, and engage their teams, particularly new employees and those in customer-facing roles.Negative patient reviews are often linked to unsatisfactory experiences with staff members at the front desk or in billing departments. Therefore, it’s vital to invest in employee engagement to ensure that everyone is rowing in the same direction and working towards the same goals.Tune in to this episode to learn:The importance of employee engagement for healthcare providersHow to identify engagement issues and create a plan for improvementStrategies for effective employee onboarding and trainingTips for creating a positive work culture and motivating staffHow to engage employees in achieving practice goals

In this episode, Jennifer and Corey discuss the new referral patterns emerging in the healthcare industry. They highlight the rise of digital healthcare services that require local referrals, and how this creates a new potential referral segment for medical practices. The hosts give examples of companies in different healthcare areas that have established referral networks, such as Hinge Health and The OrthoForum. They also discuss the challenges of tracking referral data and how this affects traditional brick-and-mortar marketing efforts.Tune in to discover: Traditional referral marketing techniques and their limitationsThe rise of digital healthcare services and the need for local referralsExamples of companies with established referral networks and how those networks are adapting today The challenges of tracking referral data and how this affects traditional marketing effortsFuture outlook for referral marketing in the digital age

For medical professionals, improving website accessibility can mean finding ways to attract and retain patients online, increasing access to your services. However, streamlining your website for patient engagement is not the same as meeting accessibility standards set by the Americans with Disabilities Act (ADA). In fact, in some cases, your online marketing may conflict with current laws put forth by the ADA. While certain ADA standards may seem straightforward, many practices fail to meet their requirements, exposing them to lawsuits and fines, which can exceed $100,000. Since ADA laws are constantly evolving, staying up-to-date with these changes can be a challenge.However, updating your website doesn’t have to be complicated. Understanding how to comply with ADA laws can help practices maintain compliance, increasing accessibility while avoiding costly lawsuits.In this episode of the DrMarketingTips Show, Jennifer and Corey explain how practices can stay up-to-date on ADA regulations and why these laws may have downstream effects on your practice.

There is no question that artificial intelligence is a powerful marketing tool. From targeted advertising to online chatbots, we’ve seen the emergence of AI systems that have rapidly changed the face of medical marketing, offering highly effective strategies for attracting and engaging new patients. With the recent release of ChatGPT, medical professionals have the opportunity to add yet another tool to their AI marketing arsenal. Drawing information from across the internet, language-based AIs offer practices a seemingly inexhaustible source of written content that can improve your online performance.However, these programs have their limitations—incorporating AI into your marketing strategy requires the right knowledge and approach to create effective content for your practice. Doing so may save you time and money while simplifying your marketing plan.In this episode of the DrMarketingTips Show, hosts Jennifer and Corey discuss what the recent advances in AI technology mean for medical practices while sharing innovative ways to use artificial intelligence to produce impactful written content.Tune in to discover:How AI has shaped medical marketing todayStrategies for producing written content with AIHow to optimize your marketing plan with AIPros and cons of using AI for online marketing

As your practice grows, your marketing needs will change. Whether you’re opening a first location or a fifth office, the success of your business will depend on your ability to engage your community, both in person and online. From partnering with local businesses to geofencing ads online, practices have a wide array of useful tools available to promote their business to the people in their local community. Harnessing these resources means focusing your marketing efforts on areas that can make an impact.In this episode of the DrMarketingTips Show, hosts Jennifer and Corey discuss tools and strategies practices can use to promote their new locations while exploring ways to build your online presence. Tune in to discover:What to consider when marketing a new locationIn-person events and strategies to engage the communityDigital tools to identify local patientsHow to use partnerships to promote your business

Out with the old, in with the new. As we kick off 2023, now is a great time for medical practices to refresh their marketing campaigns with some of the innovative strategies and trends that are making waves in healthcare today.How patients find medical services has changed dramatically over the past year—keeping up with these changes means tapping into local advertising channels and adopting strategies to expand your reach onto new online platforms.From working with local influencers to in-office promotions, these innovative strategies push us to think outside of the box, introducing new avenues for patient engagement that practices can use to grow their online footprint while saving on marketing costs.In this episode of the DrMarketingTips Show, hosts Jennifer and Corey share five of the top online strategies for 2023, taking a look at how medical practices can integrate them into their marketing toolbox.Tune in to discover:How to market your practice through social media influencersWays to target local audiences with geofencingApproaches to data analysis (HL7 Integration)How to maximize in-office engagement with video contentImprovements to online chat functionality

The new year is a time for reflection—as medical professionals and healthcare marketers, the end of a cycle is an opportunity for you to take stock of where you are now and use this information to refresh your branding strategy for the coming year.When it comes to planning, your marketing numbers are an invaluable resource—from tracking lead conversions to measuring patient retention rates, this data will tell you how and why your marketing efforts impacted the growth of your practice over the past year.As your business evolves, your marketing plan should, too—identifying what worked will allow you to economize your marketing spend on successful strategies, focusing on achievable growth while cutting out unnecessary costs.However, the numbers don’t always speak for themselves—knowing what to look for and how to interpret the data is key.In this episode of the DrMarketingTips Show, hosts Jennifer and Corey discuss the value of year-end reviews and how you can use last year’s marketing data to grow your practice by focusing on results-driven strategies.Tune in to discover:Why a year-end review will improve your marketing strategyHow to analyze last year’s numbersWhat your marketing data says about your businessHow to refresh your marketing campaignInnovative branding strategies for 2023

With video accounting for nearly 82% of all online traffic, there’s no question that video content is the most popular form of digital media on the internet. Quick, captivating, and informative, it provides a convenient and cost-effective vehicle for medical professionals to engage patients across demographics.From answering FAQs to staff introductions, video allows practices to generate quick-and-easy content that appeals directly to the needs of their patients. By providing helpful information up front, your videos put a face to your business and establish your practice as a resource that patients can trust. Video content is also the gift that keeps on giving. With the rise of Youtube, TikTok, and other media platforms, practices can now edit and recycle their content across multiple websites, cutting costs by extending the advertising mileage of a 2-minute clip. In this episode of the DrMarketingTips Show, hosts Jennifer and Corey discuss why practices should focus on video marketing while looking at cost-effective strategies to get the most out of your video content.

Customer service is at the heart of providing a positive patient experience. For medical professionals, this means fostering a company culture that caters to the needs of patients who expect more than just medical services from your practice. From online accessibility to in-person interactions with employees, every step of your patient’s journey is an opportunity for you to offer the personalized care that will keep patients coming back to your practice.However, making sure your practice values translate into positive patient experiences depends on your company culture and how you train employees. From answering patient questions online to incentivizing employee behaviors, customer service tools and strategies can help providers improve their brand identity by increasing patient engagement.In this episode of the DrMarketingTips Show, hosts Jennifer and Corey discuss why a customer service mindset is important in the healthcare industry while exploring the strategies providers can use to keep employees and patients engaged. Tune in to discover:What patients expect from medical practicesHow the patient experience shapes your brand reputationStrategies to improve the company culture at your practiceCreating a positive online experience for patientsHow to train employees in customer service

With a potential recession on the way, many medical professionals are looking for ways to cut costs. However, as your competitors dial back their marketing efforts, they leave also behind marketing opportunities that you can leverage to stand out and grow your practice.In the pay-to-play world of online advertising, less spending means less visibility. As bigger competitors withdraw from the market, digital advertising will drop in price, giving smaller practices the chance to pick up valuable online real estate at a reduced cost.From online advertising to improving the patient experience at your practice, investing in your marketing campaign may be the key to maintaining growth through uncertain times. In this episode of the DrMarketingTips Show, hosts Jennifer and Corey look at ways to economize your marketing budget and edge out competitors by identifying opportunities for growth during economic instability.To hear the other half of this week’s conversation, check out episode 298 of the DrMarketingTips Show to learn strategies for recession-proofing your practice and how to cut costs without impacting your performance.Tune in to discover:Why you should expand your marketing efforts during a recessionHow to turn your competition’s cutbacks into your marketing gainsStrategies to optimize your marketing dollarsWhy increasing your budget will help retain patientsHow to identify your most effective marketing strategies

With rising prices and a potential recession, many medical providers are looking for ways to lower operating expenses while still growing their businesses. As a medical professional, you can take this opportunity to review your costs and take stock of what is making money at your practice. For many providers, their gut response is to cut marketing costs. However, eliminating your marketing budget can put you at a competitive disadvantage in a climate where new patients are harder to acquireRather than cutting indiscriminately, completing a thorough audit of your day-to-day costs can help identify unnecessary expenses and give you a sense of how they may influence your revenue and overall growth.In this episode of the DrMarketingTips Show, hosts Jennifer and Corey discuss strategies to cut costs at your medical practice and economize your ad spending to lower expenses while still growing your practice.Tune in to discover:How to identify unnecessary business expensesCost-cutting strategies for your practiceTips for saving money on your marketing budgetWhy marketing during a recession mattersHow to economize your ad dollars

As a medical professional looking to grow your practice, one of your primary goals is to acquire new patients and maintain a steady flow of new business. However, the other side of patient acquisition is patient retention. Once you have a new patient, what can you do to ensure their loyalty to your practice?As a provider, it’s your job to cater to the needs of your patients and supply them with a reason to continue using your services. That means focusing on the patient experience at your office and going above, and beyond the service, they originally came for.Patients care about how you engage with them. Whether that means sending birthday well-wishes or offering in-office amenities in your waiting room, you have limitless tools to promote your practice and secure a referral to one of their friends.In this episode of the DrMarketingTips Show, hosts Jennifer and Corey discuss the importance of patient retention and outline some impactful marketing tools that practices can use to engage existing patients and promote their services from within.Tune in to discover:Why you should be catering to existing patientsWhat existing patients expect from their providersWays to improve the patient experience at your practiceIn-Office and digital marketing toolsHow to secure referrals from existing patients Cost-effective ways to promote ancillary services

As a medical provider, you have more control over how patients engage with your practice than you might think. From social media to Google Ads, there are countless marketing avenues that practices can and should be using to their advantage.In fact, many of these tools you can use on your own and are easily available online - the key is learning how and why you should be using them.Whether you’re promoting your services on social media or sending email newsletters to new patients, online marketing offers flexible and cost-effective avenues for growth that you and your staff can use to establish an impactful online presence. In this episode of the DrMarketingTips Show, hosts Jennifer and Corey explore the different tools medical practices can use to market their services while brainstorming creative ways to take advantage of these online platforms.Tune in to discover:How to start marketing your practice onlineWhy Google reviews matterCost-effective ways to engage patientsThe best online platforms to grow your practiceHow to reuse and recycle content Online analytics and what they can tell you about your practice

Online reviews have changed how patients choose their doctors. Negative interactions with staff members are broadcast in real-time to anyone who looks up your practice and can be the determining factor in someone’s decision to contact you for treatment. Providing positive patient experiences is more critical than ever for growing your practice. A recent study found that 82% of patients say that the quality of customer service at a healthcare practice is the number one reason they chose to go there for treatment. What practices can do to meet patient expectations largely rests on staff training and how your team members engage with patients daily.In this episode of the DrMarketingTips Show, hosts Jennifer and Corey explore how staff training impacts patient satisfaction and what medical practices can learn from the customer service industry.