How to Measure Marketing Performance with Grant Johnson
With more technology, more data, and more processes than ever before, CMOs and heads of marketing are constantly defending decisions and trying to prove the value of marketing. Today’s guest Grant Johnson noticed this and created the Marketing Performance Index for CMOs, a methodology to assess and benchmark marketing performance. He explains how using these key performance metrics can create a more objective ground, fostering more productive, less defensive conversations. This week, episode 44 of the FiredUp! podcast is about how to measure marketing performance!
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In this episode of the FiredUp! podcast, Grant Johnson shares the 3 core components of the Marketing Performance Index: market presence, brand strength, and pipeline health, and actionable steps you can take right now to use these metrics to measure your marketing’s holistic impact.
Grant Johnson is a CMO, mentor, and growth advisor with a proven track record of accelerating revenues and scaling businesses, from tens of millions to over a billion dollars. He has helped build high-performance teams and transform global companies, from early-stage to multi-billion dollar enterprises, including: Billtrust, Emburse, FileNet, IBM, Kofax, Pegasystems, and Symantec. As a key member of executive teams, he has helped drive growth, acquisitions and integration, fostering liquidity events valued at more than $10 billion.
Morgan and Grant discuss:
- Breaking down metrics to measure market presence, brand strength, and pipeline health.
- Common mistakes startups make when it comes to measuring marketing’s performance.
- Startup marketers should set realistic, yet ambitious goals, get buy-in from key stakeholders, and communicate regularly about performance.
CONNECT WITH GRANT JOHNSON:
The Marketing Performance Index
CONNECT WITH FIREBRAND:
X (Formerly Twitter)
The Startup Marketer Outook Report
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