Podcircle Podcast

Podcircle

Finally there’s a podcast for podcasters. Every week join hosts Kyle Cummings and Mickenzie Vought as they share the knowledge and expertise they've gained from years of launching, running, and promoting successful podcasts. Whether you're an aspiring podcaster or you've already got hundreds of episodes under your belt, these conversations dive into the topics that matter to every podcaster — from marketing and growing your podcast, to recording equipment and best practices, monetization, cutting-edge tools, hiring help, and much more. read less
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Episodes

34. Identifying & Engaging Your Ideal Podcast Audience
4d ago
34. Identifying & Engaging Your Ideal Podcast Audience
We are delving into the crucial distinction between a target market and a target audience and emphasizing the importance of specificity in content creation to effectively connect with and appeal to your desired audience. We're also offering practical tips to analyze your current client base, understand audience demographics and habits, and aligning content with your audience's goals, problems, and fears. Whether you are a new or seasoned podcasters, we're here to provide valuable insights into optimizing podcast content and marketing strategies to meet your target audience's needs.Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.00:42 Diving Deep into Your Ideal Audience01:08 Defining and Connecting with Your Target Audience03:56 Identifying Your Audience's Habits and Preferences06:16 Aligning Your Content with Customer Goals08:12 Addressing Problems and Fears09:41 Iterative Feedback: Refining Your Audience StrategyNew podcaster? Grab the Podcast Starter Kit.--------------------------------------------► Need help launching a podcast? We do that!► Need a professional podcast editor? It's our specialty.► Recommended Podcast GearMicrophoneHeadphonesEarbudsWebcam► Recording remote podcasts like us? Use Riverside!► We use Transitor.fm to host our podcast and you should, too.Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.
33. Profitable Podcasting: 5 Ways to SELL with your Podcast
Apr 2 2024
33. Profitable Podcasting: 5 Ways to SELL with your Podcast
This week, we're sharing 5 strategic ways podcasters can promote and sell their products and services. We emphasis the importance of building trust and rapport by freely offering expertise, demonstrating value through problem-solving, sharing customer success stories, and inviting listeners to a deeper relationship. If you're looking to level-up your podcast to market your business's products and services, this episode if for you. Let's dive in!Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.01:23 Building Trust and Humanizing Your Brand02:01 Show, Don't Tell: Demonstrating Value03:02 Solving Listener Problems with Your Expertise04:22 Leveraging Customer Success Stories05:24 Deepening Relationships with Your Audience07:42 Utilizing Dynamic Ad Campaigns11:22 Maximizing Your Podcast's Marketing EfficiencyNew podcaster? Grab the Podcast Starter Kit.--------------------------------------------► Need help launching a podcast? We do that!► Need a professional podcast editor? It's our specialty.► Recommended Podcast GearMicrophoneHeadphonesEarbudsWebcam► Recording remote podcasts like us? Use Riverside!► We use Transitor.fm to host our podcast and you should, too.Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.
31. Why Your Podcast Shouldn't be a Hobby
Mar 19 2024
31. Why Your Podcast Shouldn't be a Hobby
Podcasting is an EXPENSIVE hobby — if that's all that it is. In this episode, we're talking about why treating your podcast purely as a hobby is a bad idea. The challenges of time, necessity of research, and the required financial investment in creating and maintaining a high-quality podcast are why most "hobby podcasts" fail — especially for those attempting to do everything on their own. As always, we recommend outsourcing as much as you can (editing, clip creation, etc), but comes with its own costs. Rather, it is important to think of your podcast as a business. Tune and to find out why!Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.00:51 The Controversy: Podcasting Beyond a Hobby02:10 The Unsustainability of Hobby Podcasting04:28 The "Vanity Project" Dilemma06:12 Strategies for Sustainable Podcasting07:01 Monetizing Your Podcast Beyond Selling Ads08:41 Providing Value and Asking for Support11:33 More Than Just a Hobby12:41 How PodCircle Can Elevate Your Podcasting JourneyNew podcaster? Grab the Podcast Starter Kit.--------------------------------------------► Need help launching a podcast? We do that!► Need a professional podcast editor? It's our specialty.► Recommended Podcast GearMicrophoneHeadphonesEarbudsWebcam► Recording remote podcasts like us? Use Riverside!► We use Transitor.fm to host our podcast and you should, too.Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.
30. SIX Reasons Your Business NEEDS a Podcast
Mar 12 2024
30. SIX Reasons Your Business NEEDS a Podcast
The best way to optimize your time and effectively market your business is to start a podcast. Does that sound counterintuitive? "But I thought maintaining a consistent podcast takes a TON of time..." you might say. It can... but it doesn't have to. And we would argue that it shouldn't. The amount of content that can be produced out of a 30-45 minute podcast episode is astounding and we're going to tell you all about it in this week's episode. That's the value of starting a podcast as a business owner.Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.00:44 Why Your Business Needs a Podcast01:37 Understanding Business Podcasts03:11 Benefits of Starting a Podcast for Your Business06:36 Streamlining Content Creation with Podcasts08:31 Optimizing Your Time with Podcasting09:45 Outsourcing Your Weaknesses and Building a Podcast Team10:27 The Impact of Podcasting on Your BusinessNew podcaster? Grab the Podcast Starter Kit.--------------------------------------------► Need help launching a podcast? We do that!► Need a professional podcast editor? It's our specialty.► Recommended Podcast GearMicrophoneHeadphonesEarbudsWebcam► Recording remote podcasts like us? Use Riverside!► We use Transitor.fm to host our podcast and you should, too.Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.
29. Boost Podcast Engagement with These AI Tools
Mar 5 2024
29. Boost Podcast Engagement with These AI Tools
We're continuing our discussion on the role of AI in podcasting. In this episode, we're deep diving on the use of AI for video captions, video post-production, and various transcription services. We highlight different AI tools and their features, as well as the importance of utilizing transcriptions for SEO and accessibility purposes. And we continue to emphasize that AI is an amazing TOOL for everyday podcasters, BUT you'll still need to go back and edit it for accuracy. Join us!Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.01:05 ICYMI: Our Episode On Riverside vs. Descript02:52 Should You Start a Video Podcast?03:25 The Power of AI Video Captions06:30 AI in Video Post Production09:54 The Role of Transcriptions in Podcasting13:18 Apple Podcasts New Transcription Feature15:31 Kyle's Use Case for Podcast TranscriptionsNew podcaster? Grab the Podcast Starter Kit.--------------------------------------------► Need help launching a podcast? We do that!► Need a professional podcast editor? It's our specialty.► Recommended Podcast GearMicrophoneHeadphonesEarbudsWebcam► Recording remote podcasts like us? Use Riverside!► We use Transitor.fm to host our podcast and you should, too.Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.
28. NEW AI Tools for Podcasters: Riverside vs. Descript
Feb 27 2024
28. NEW AI Tools for Podcasters: Riverside vs. Descript
AI, oh my! We're comparing 2 popular platforms for modern podcasters — Riverside.fm and Descript. At first glance, you may think these are totally different platforms. Most think of Riverside as a great remote recording platform and Descript as a fantastic text-based audio/video editor. However, a closer look will reveal that they are actually very similar in what they offer. Riverside has recently rolled out a suite of AI features, including text-based editing and AI-generated show notes. And Descript just acquired SquadCast, a rival remote recording platform to Riverside. But how do these 2 platforms match up? What are the pros and cons? Tune in to find out!Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.01:05 AI and its Impact on Podcasting01:52 Exploring AI Platforms: Riverside and Descript03:50 Riverside's AI Features04:25 Riverside vs Descript: A Comparative Analysis04:43 Pros and Cons of Riverside's Show Notes Writing08:17 Riverside's Editing Function and Magic Clips12:35 Descript: A Powerful Platform for Podcast Editing16:22 Summing Up: The Best of Both WorldsNew podcaster? Grab the Podcast Starter Kit.--------------------------------------------► Need help launching a podcast? We do that!► Need a professional podcast editor? It's our specialty.► Recommended Podcast GearMicrophoneHeadphonesEarbudsWebcam► Recording remote podcasts like us? Use Riverside!► We use Transitor.fm to host our podcast and you should, too.Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.
25. Hiring a Podcast Producer | Assembling a Podcast Team
Feb 6 2024
25. Hiring a Podcast Producer | Assembling a Podcast Team
Does your podcast feel like a weekly crisis? "Oh no, we need to record an episode for next week!" You might need a podcast producer. We're going to talk about exactly what a podcast producer does. And — are they the same as a podcast editor? Part content strategist, part project manager, a podcast producer's job is to ensure the show gets out consistently and to manage the process and the people involved in making a quality show. This person where's A LOT of hats. So let's get into it!Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.1:19 Podcast Producer vs. Podcast Editor1:48 What is a Podcast Producer responsible for?6:57 What you can gain from hiring a Podcast Producer9:00 The 10,000 ft view and the 5 ft view10:54 Part project manager, part ninja12:02 How to prioritize outsourcing your podcast productionNew podcaster? Grab the Podcast Starter Kit.--------------------------------------------► Need help launching a podcast? We do that!► Need a professional podcast editor? It's our specialty.► Recommended Podcast GearMicrophoneHeadphonesEarbudsWebcam► Recording remote podcasts like us? Use Riverside!► We use Transitor.fm to host our podcast and you should, too.Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.
23. Hiring a Podcast Editor | Assembling Your Podcast Team
Jan 23 2024
23. Hiring a Podcast Editor | Assembling Your Podcast Team
The joke in podcasting is that you spend 30 minutes recording a podcast AND THEN spend 3 hours editing it. That's not a very good use of your time and it ultimately leads to "podcast burn out". In the next few episodes, we're talking about assembling your podcast team. And we believe the very first thing you should do is hire out your editing. We're also going to draw a distinction between hiring freelancers from Fiverr and Upwork and hiring experienced, professional editors. And if you want to see a professional audio editor in action, watch this video of Kyle at work!WATCH: Fixing Crosstalk and Stutters in Remote RecordingsAre you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.1:51 The first thing you should outsources is podcast editing4:16 You get increased audio quality5:12 A word about "professional editors" on Fiverr and Upwork6:41 Maintaining consistency9:07 Give your listeners a seamless listening experience12:20 Is it time to outsource your editing?New podcaster? Grab the Podcast Starter Kit.--------------------------------------------► Need help launching a podcast? We do that!► Need a professional podcast editor? It's our specialty.► Recommended Podcast GearMicrophoneHeadphonesEarbudsWebcam► Recording remote podcasts like us? Use Riverside!► We use Transitor.fm to host our podcast and you should, too.Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.
21. Where Listeners Will Discover YOUR Podcast in 2024
Jan 9 2024
21. Where Listeners Will Discover YOUR Podcast in 2024
We're diving into how podcast discoverability trends are evolving into 2024. For the longest time, podcasters have relied on new listeners finding their show organically. And if you've listened to this podcast for long, you'll know that we aren't fans of that method — because it historically doesn't work. However, podcast listening apps like Apple and Spotify are evolving in the way they suggest new shows in a way that will benefit new podcasters across the board. We're going to talk about this + other effective ways you can grow your show in 2024.Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.1:30 Popular listening apps like Apple Podcasts and Spotify3:15 People are listening on multiple apps5:30 How to help new listeners find your podcast7:12 Guesting on other shows7:44 Crossposting episodes8:00 Use your email newsletter8:15 Landing quality guests9:00 Creating a release kit for your guests to share10:15 Leveraging your social media to promote your episodesNew podcaster? Grab the Podcast Starter Kit.--------------------------------------------► Need help launching a podcast? We do that!► Need a professional podcast editor? It's our specialty.► Recommended Podcast GearMicrophoneHeadphonesEarbudsWebcam► Recording remote podcasts like us? Use Riverside!► We use Transitor.fm to host our podcast and you should, too.Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.
16. What is Podcast Hosting (and which platform is right for you)?
Dec 5 2023
16. What is Podcast Hosting (and which platform is right for you)?
We're talking all about podcast hosting platforms! If you've been in the podcasting space for long, you've heard of names like Libsyn, Buzzsprout and Anchor — but do you know what sets these platforms apart? And most importantly, which one is right for your podcast? We're going to define what podcast hosting is, discuss the key differentiators between the different platforms and give you our top pick.Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.0:51 What is podcast hosting?2:50 What set podcast hosting platforms apart?2:59 User interface3:32 Intuitive functionality5:57 Dynamic ad campaigns6:16 The ability to post your audio episodes to your YouTube channel7:07 Managed user access and roles7:49 Basic podcast website8:39 Private podcasting10:47 Video podcast hosting within Spotify11:18 Analytics reportingNew podcaster? Grab the Podcast Starter Kit.--------------------------------------------► Need help launching a podcast? We do that!► Need a professional podcast editor? It's our specialty.► Recommended Podcast GearMicrophoneHeadphonesEarbudsWebcam► Recording remote podcasts like us? Use Riverside!► We use Transitor.fm to host our podcast and you should, too.Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.
15. Our FAVORITE Podcasts in Each Format
Nov 28 2023
15. Our FAVORITE Podcasts in Each Format
Last week we talked all about choosing the right episode format for you and your audience. This week we’re diving into the four formats we outlined and laying our some of our favorites (Conan O'Brien Needs A Friend and Dolly Parton's America, to name a few). What you’ll notice is that the formats may be similar, but each show is geared towards the hosts strengths. And what is produced between these shows varies wildly!Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.1:26 The Interview Format2:08 Brené Brown's interview with President Obama2:41 Your Mama's Kitchen with Michele Norris3:21 Wiser Than Me with Julia Louis Dreyfuss3:36 Other People's Problems with Esther Perel3:57 Conan O'Brien Needs a Friend4:48 Host Centric / Teaching Format5:06 Very Presidential with Ashley Flowers5:34 Good Inside with Dr. Becky5:59 Audience Contribution / Call-in Show6:14 Conan O'Brien Needs a Fan6:54 Petty Crimes7:38 We're Here to Help with Gareth Reynolds and Jake Johnson7:55 Penpals with Rory Scovel and Daniel van Kirk8:50 Journalistic / Investigative Format9:18 Dolly Parton's AmericaNew podcaster? Grab the Podcast Starter Kit.--------------------------------------------► Need help launching a podcast? We do that!► Need a professional podcast editor? It's our specialty.► Recommended Podcast GearMicrophoneHeadphonesEarbudsWebcam► Recording remote podcasts like us? Use Riverside!► We use Transitor.fm to host our podcast and you should, too.Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.