18. How Dynamic Ads Can SUPERCHARGE Your Podcast

Podcircle Podcast

Dec 19 2023 • 14 mins

Dynamic ads are the way of the future — plain and simple. We're going to talk about why you should STOP baking your ads into your podcast episodes (and what that means) and highlight the power and flexibility of running dynamic ad campaigns instead. We also help you figure out what to do if you want to transition to dynamic ads, but already have a ton of backlogged episodes with baked-in ads (it's a very common issue). We're going going to get into all of it today!

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0:50 What are baked-in ads?
3:11 What are dynamic ads?
4:09 Where to best place your ads
5:32 How to handle your previous episodes with baked-in ads
9:39 Podcasters' reluctance to advertise
12:25 How to monetize your podcast beyond just running ads

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