Episode 134 | AnyRoad

Millennium Live | A Leadership & Discovery Podcast

Sep 8 2021 • 20 mins

This week we're talking experience marketing, and how brands are leveraging experiences to drive loyalty and lifetime value. We are delighted to have Jonathan Yaffe, Co-Founder & CEO at AnyRoad, on the #MillenniumLive podcast. Jonathan shares some great examples of how brands are thinking about the relationship between experiences & purchase behavior, and how AnyRoad is helping measure engagement and ROI data to drive insights.