#3: Emmy Scarterfield of Emmy London, on Creative Design, Parenthood, Building a Luxury Brand With Her Husband and The Secret To Comfortable Wedding Shoes

The Love My Dress Podcast: Weddings, Business & Life

Oct 10 2023 • 1 hr 59 mins

LOVEMYDRESS.NET//Emmy Scarterfield is Founder and Creative Director of Emmy London, a luxury lifestyle brand that creates the most beautiful bridal and event shoes and accessories.  The Emmy London brand exemplifies beauty and comfort and Emmy is renowned for her immaculate and intricate attention to detail, bespoke craftsmanship and quintessential British style.

As well as her hugely successful online store and beautiful boutique on the Fulham Road in South Kensington, Emmy has also designed a line of jewellery that is exclusively available at British Jeweller's, H Samuel.

After graduating at the revered Cordwainers College in London, Emmy spent a transformative 5 years in Milan, where she honed her craft for design houses like Gorgio Armani and Bottega Veneta. Returning to the UK, she had an entrepreneurial lightbulb moment that lead to the establishment of her eponymous brand in 2004 - a brand that has since gone on to become synonymous with refined, luxury style and can often be seen worn by Royalty, celebrities - and, of course, a multitude of stylish Love My Dress brides.

Emmy is not only a visionary in the world of luxury bridal fashion; she is also a loving mum to twin teenage girls and dedicated partner to her husband Dickie, who plays a crucial role as the company's Managing Director.

We'll explore Emmy's path from her childhood in rural Somerset countryside, to the heart of the luxury fashion world where her business thrives today. We'll share her insights into entrepreneurship, creativity, parenthood, luxury shoe design and building a brand with a lasting impact.

TRIGGER WARNING
In this episode, we explore the loss of a parent, grief and childhood eating disorders. Please take care listening.

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DEAF?
You will find a full transcript of this episode here https://www.buzzsprout.com/2248154/website/background/edit (select the appropriate episode then tap the transcript tab).

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