Cultivation Elevated - Indoor Farming, Cannabis Growers & Cultivators - Pipp Horticulture

Pipp Horticulture

If you are a grower or owner looking to optimize your existing or new cultivation facility or anyone looking to cultivate more in less space, then this is the show for you. Each week, join Host Michael Williamson as he travels across the country, to explore the world of vertical farming and the future of cannabis and food production through his conversations with leading industry operators, growers and executives who are demonstrating success and resilience as growers and cultivators. Each episode provides stories and key insights that will inspire and show you first-hand, how each of these companies have overcome challenges, and found their own path to success. Brought to you by Pipp Horticulture. This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp read less
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Episodes

035 - Automation for CEA Facilities with Cale Winters of Rhythm CSS
Nov 13 2024
035 - Automation for CEA Facilities with Cale Winters of Rhythm CSS
📺 Subscribe & Watch on YouTubeIntroduction & Guest Overview:Michael Williamson and Anders Peterson host Cultivation Elevated, discussing innovations in vertical farming and cannabis production. They welcome Cale Winters, owner of Rhythm Cultivation Solutions and Services (Rhythm CSS), which specializes in horticultural automation and controls.Background of Rhythm CSS:Winters explains his journey from industrial engineering to founding Rhythm CSS, driven by the goal of developing automation solutions for complex cultivation environments like cannabis.Rhythm CSS offers fully integrated control systems for managing lighting, irrigation, fertigation, and environmental parameters in grow facilities.Early Challenges in Cannabis Cultivation:Cultivation previously relied heavily on manual processes, which were labor-intensive and inconsistent.Winters highlights the lack of accessible, cannabis-specific automation and control systems, which led to inefficiencies in commercial grows.Fertigation and Environmental Control:Rhythm CSS designs customized fertigation systems with options for batch and direct injection setups to suit different grow operations.Cale Winters emphasizes the importance of day storage for managing water supply and irrigation needs, particularly in high-frequency watering programs used in crop steering.User-Friendly Interface and Training:Rhythm CSS's platform is tailored for cultivators, making it intuitive and easy to learn compared to traditional industrial control systems.The system allows for cross-training and quick on-boarding, reducing dependency on specialized staff and mitigating risks if key employees leave.Data Collection and Automation:The importance of data in cultivation is stressed, especially for maintaining consistency and identifying trends.Rhythm CSS’s platform enables comprehensive data collection across all systems, providing insights for operators and facilitating better decision-making.Challenges with Space Allocation and Design Flexibility:Many grow facilities under-allocate space for fertigation and water storage, leading to design challenges.Rhythm CSS assists clients with custom equipment layouts to maximize space efficiency without compromising functionality.Redundancy and Risk Mitigation:Winters recommends having backup water and treatment systems, ideally storing at least two days' worth of water.Redundant systems are essential for mitigating the impact of equipment failures or supply interruptions.Future of AI and Machine Learning in Cultivation:Rhythm CSS is exploring AI applications to enhance predictive analytics and automate responses to environmental conditions.However, Winters emphasizes the importance of reliable sensor data and warns against rushing AI solutions into critical processes.Sensor Technology:Rhythm CSS has integrated advanced sensors to improve the accuracy of environmental monitoring.Proper sensor placement and maintenance are critical to ensuring accurate data and avoiding potential errors with automated adjustments.Conclusion & Contact Information:For those interested in Rhythm CSS solutions, Winters provides contact details and encourages potential clients to reach out for personalized consultations.This episode provides an in-depth look at Rhythm CSS's role in advancing cannabis cultivation technology, emphasizing automation,...
034 - Understanding the Importance of Airflow Mapping in Your Grow Room
Oct 9 2024
034 - Understanding the Importance of Airflow Mapping in Your Grow Room
📺 Subscribe & Watch on YouTubeIntroduction: Hosts Michael Williamson and Anders Peterson introduce this episode of "Cultivation Elevated" - the episode's focus on airflow mapping and quantification in vertical farming and cannabis production.Project Example: Michael shares his experience working on a startup project and the importance of commissioning the building and team for airflow optimization, especially in multi-tiered systems.Airflow and Plant Growth: Anders emphasizes how airflow is a crucial factor in plant growth, acting as a balancing factor for energy, VPD (vapor pressure deficit), and other parameters.Mapping Airflow:Michael discusses his approach to airflow mapping using drawings, measurements at consistent elevations, and data quantification for better airflow management.Anders highlights the benefits of using both direct and indirect methods (airflow sensors and leaf surface temperature readings) to create airflow maps.Tools and Techniques:Discussion on tools like hot-wire anemometers for accurate airflow measurement and why infrared thermometers with adjustable emissivity are needed for proper leaf surface temperature measurements.Tips for measuring air velocity, spacing, plant height, and using color-coded maps in Excel for easy visual analysis.Airflow and Yield:Poor airflow leads to issues like hotspots, uneven plant growth, and reduced yields.Too much airflow can also cause issues like nutrient toxicities or wrinkly leaves.Optimal Airflow Ranges:Optimal airflow for veg and flowering stages discussed, generally ranging from 200 to 300 feet per minute.Emphasis on the need to find consistency in airflow distribution across the growing space.Leaf Surface Temperature:The importance of taking leaf surface temperature measurements during the middle of the photo period.These readings help monitor plant health and ensure VPD is within acceptable ranges.Room Design and Commissioning:Suggestions on room design planning, including considering airflow distribution and using technologies like CFD (computational fluid dynamics) modeling for precise planning.A discussion about retrofitting or designing rooms to maximize airflow and minimize future issues.New Technology:Michael discusses Pipp’s VA S 2.0 airflow system, which provides more control over airflow and energy efficiency, allowing growers to dial in airflow to meet specific needs.Practical Advice:The episode closes with advice on regularly checking airflow, understanding the value of airflow mapping, and recognizing how airflow can impact yield and overall crop quality.This episode dives deep into how proper airflow management in indoor and vertical farming environments can significantly enhance crop health, growth, and consistency.ABOUT CULTIVATION ELEVATED:If you are a grower or owner looking to optimize your existing or new cultivation facility or anyone looking to cultivate more in less space, then this is the show for you. Each week, join Host Michael Williamson as he travels across the country, to explore the world of vertical farming and the future of cannabis and food production through his conversations with leading industry operators, growers and executives who are demonstrating success and resilience as growers and cultivators. Each episode provides stories and key insights that will inspire and show you first-hand, how each of these companies have overcome challenges, and found their...
033 - How Retrofitting and Rebates Can Transform Your Cannabis Facility
Sep 25 2024
033 - How Retrofitting and Rebates Can Transform Your Cannabis Facility
📺 Subscribe & Watch on YouTubePodcast Title & Hosts: Cultivation Elevated, hosted by Michael Williamson and Anders Peterson.Episode Topic: Discussion on retrofitting cannabis cultivation facilities, energy rebates, and emerging markets for cannabis.Guest Speakers: Mitch Galton (Director of Business Development) and Brett Cherniack (VP of Sales) from Urban Gro, a company providing integrated design and engineering solutions for controlled environment agriculture (CEA) facilities.Key Discussion Points:Urban Grow’s Services:Specializes in retrofitting existing facilities and energy-efficient solutions for cannabis cultivation and other CEA industries.Offers architectural design, cultivation system integration, and equipment commissioning.Retrofitting Cannabis Facilities:Challenges include assessing existing infrastructure (power, water, and space layout), especially in transitioning non-cannabis buildings.Planning is critical, focusing on utilities, space allocation, and goals before starting a project.Importance of ensuring proper infrastructure (HVAC, lighting) before retrofitting.Types of Retrofits:Existing cannabis facilities needing upgrades versus non-cannabis facilities being converted.Challenges with distressed assets, where companies failed, requiring complete overhauls.Converting single-level facilities to multi-tiered systems to increase canopy space but requiring significant HVAC and lighting upgrades.Building Selection for Retrofits:Important to consider zoning, local regulations, utility availability, and city support when selecting a building for a retrofit.Delays in power availability can derail timelines and budgets, sometimes taking up to 24 months to get proper utility infrastructure.Energy Rebates:Significant rebates available for upgrading lighting and HVAC systems, covering up to 100% of the costs in some cases.Utilities have become more knowledgeable about cannabis cultivation and offer tailored energy efficiency programs.Planning ahead for energy rebates can save a company substantial amounts, and waiting for rebate approvals (about 4 weeks) is strongly recommended before making purchases.New Cannabis Markets:Examples from new states like Alabama and Kentucky show the challenges of being the first to market, such as not having patients or customers yet.Importance of scaling cultivation in phases to match market demand and avoid overbuilding.Challenges in HVAC Rebates:HVAC rebates are more complex to calculate compared to lighting due to constant system usage in cannabis cultivation.Some states are developing more prescriptive rebate programs for dehumidifiers, a major part of HVAC systems in cultivation facilities.Closing Thoughts:Both Mitch and Brett emphasize the importance of detailed planning, especially when dealing with capital-intensive retrofits.Urban Gro’s team has extensive experience in cannabis, helping cultivators make smart decisions regarding retrofits, new facilities, and energy rebates.ABOUT CULTIVATION ELEVATED:If you are a grower or owner looking to optimize your existing or new cultivation facility or anyone looking to cultivate more in less space, then this is the show for you. Each week, join Host Michael Williamson as he travels across the country, to explore the world of vertical farming and the future of cannabis and food...
032 - Engineering Excellence in CEA | Lessons from Mike Zartarian
Sep 4 2024
032 - Engineering Excellence in CEA | Lessons from Mike Zartarian
📺 Subscribe & Watch on YouTubeMike Zartarian’s Background:Mike shares his journey from working as a design engineer to focusing on controlled environment agriculture, including his work in both indoor vegetable production and cannabis cultivation.He co-founded Zartarian Engineering with Mike Siegel and has been instrumental in designing holistic cultivation facilities.Challenges in Indoor Cultivation:Mike discusses the unique challenges of designing and commissioning indoor cultivation facilities, emphasizing the importance of a holistic approach that considers the entire plant life support system.He highlights the differences between growing cannabis and other crops like lettuce, noting that cannabis is particularly energy-dense and sensitive to environmental variables.Commissioning and Tuning Cultivation Facilities:The conversation delves into the critical process of commissioning a new facility, which involves ensuring that all systems operate as designed before plants are introduced. Mike stresses that skipping this step can lead to costly mistakes and crop loss.He shares his approach to commissioning, which includes pre-operational testing, sensor placement, and gradually ramping up plant introduction to ensure optimal system performance.Sensor Technology and Innovation:Mike introduces the new canopy sensor array developed by Zartarian Engineering, which includes an IR sensor to measure leaf surface temperature—a critical factor in accurately calculating VPD (vapor pressure deficit) for cannabis crops.The discussion covers the importance of accurate sensor placement and density, as well as the impact of leaf surface temperature on crop steering and environmental control.Best Practices for Cultivation:The episode concludes with practical advice for cultivation facility operators, including the need to balance optimization versus maximization in facility design, managing systems and teams effectively, and the importance of commissioning to ensure long-term success.Conclusion:Mike shares his deep expertise in CEA and indoor cultivation, offering listeners actionable insights into designing, commissioning, and optimizing indoor grow facilities. The hosts emphasize the value of Mike’s approach and suggest a potential follow-up episode to explore additional topics in more depth.ABOUT CULTIVATION ELEVATED:If you are a grower or owner looking to optimize your existing or new cultivation facility or anyone looking to cultivate more in less space, then this is the show for you. Each week, join Host Michael Williamson as he travels across the country, to explore the world of vertical farming and the future of cannabis and food production through his conversations with leading industry operators, growers and executives who are demonstrating success and resilience as growers and cultivators. Each episode provides stories and key insights that will inspire and show you first-hand, how each of these companies have overcome challenges, and found their own path to success. Brought to you by Pipp Horticulture.SUBSCRIBE & FOLLOW:Spotify: https://open.spotify.com/show/1bwsOgN...Apple:
031 - Precision Planning: Mastering Cannabis Financial Modeling
Aug 21 2024
031 - Precision Planning: Mastering Cannabis Financial Modeling
📺 Subscribe and watch on our Youtube channelIntroductionHosts: Michael Williamson and Anders Peterson.Guest: Ian Miller, CEO of Catalyst BC. Ian's background includes raising significant private equity, working in various sectors including high-end yachts, and being on the founding team of Loop Pay.Discussion TopicsFinancial Modeling ChallengesUnique challenges in creating financial models for the cannabis industry, such as commoditization and margin compression.Importance of accurate KPIs and the variability of operator performance.Impact of regulatory environments and compliance on financial models.Investor PerspectivesKey factors investors look for in financial models: detail, sobriety of assumptions, and realistic schedules.Importance of having skin in the game and available resources.Construction and Operational ChallengesUnique construction challenges in cannabis facilities.Importance of power availability and realistic project scopes.Common mistakes: inadequate power planning and underestimating the complexity of projects.Revenue Projections and ProfitabilityCritical variables affecting revenue projections and profitability.Speed to market, talent, capitalization, and achieving KPIs are essential.Detailed planning and high-quality execution are crucial for maximizing profits.Emerging Trends and DevelopmentsShift from equity to debt financing.Trends in multi-layer horticulture and automation.Importance of energy cost analysis and life cycle costs.Customer Retention and Market KnowledgeImportance of knowing your customer demographic.Strategies for building customer loyalty and retention.Examples from retail operations highlighting the significance of customer service.Personal Story and MotivationIan shares a personal story about his father's experience with medical cannabis.Emphasizes the impact of cannabis on health and the motivation behind Ian's involvement in the industry.ABOUT CULTIVATION ELEVATED:If you are a grower or owner looking to optimize your existing or new cultivation facility or anyone looking to cultivate more in less space, then this is the show for you. Each week, join Host Michael Williamson as he travels across the country, to explore the world of vertical farming and the future of cannabis and food production through his conversations with leading industry operators, growers and executives who are demonstrating success and resilience as growers and cultivators. Each episode provides stories and key insights that will inspire and show you first-hand, how each of these companies have overcome challenges, and found their own path to success. Brought to you by Pipp Horticulture.SUBSCRIBE & FOLLOW:Spotify: https://open.spotify.com/show/1bwsOgN...Apple:
030 - Planting Density & Substrate Strategies
Aug 6 2024
030 - Planting Density & Substrate Strategies
📺 Subscribe and watch on our Youtube channelThis Cultivation Elevated episode primarily focuses on advanced cultivation strategies for cannabis indoors, covering topics ranging from substrate selection to irrigation strategies and environmental control.Substrate Selection and CharacteristicsAnders and Michael discuss various substrates used in cannabis cultivation, including rockwool and coco. Rockwool is favored for its consistency across batches and inert nature, making it suitable for precise nutrient control and advanced cultivation techniques under high light levels. On the other hand, coco is praised for its blend of steerability and risk mitigation, though it poses challenges due to variability between batches and potential issues with nutrient content.Factors Influencing Substrate ChoiceConsistency and Manageability: Rockwool is highlighted for its consistent performance and suitability for advanced irrigation strategies where precise steering of plant growth is crucial.Steerability and Risk: coco offers flexibility but requires careful management due to variability in batch quality and nutrient content.Plant Density and Irrigation StrategiesThe conversation delves into optimal plant densities and their impact on cultivation outcomes. They emphasize the importance of tailoring planting densities to specific cultivars and optimizing them based on factors like light penetration, airflow, and irrigation needs.Environmental Control and HVAC SizingA significant portion of the discussion revolves around HVAC system design and sizing. They stress the importance of basing HVAC requirements on canopy square footage rather than plant count due to the variability in plant counts during cultivation cycles. This approach provides flexibility and ensures that environmental conditions are adequately maintained regardless of changes in plant density.Practical Tips for GrowersIrrigation Strategies: They recommend basing irrigation strategies on substrate volume per plant and per square foot to ensure adequate moisture levels and prevent aggressive dry backs overnight.Microbial Management: Practical advice includes managing microbial risks during harvest, particularly with open-top coco substrates, to avoid contamination and maintain crop quality.Advanced Cultivation TechniquesThe speakers share insights into advanced techniques such as sub-canopy air circulation and under-canopy lighting to optimize plant growth and yield. They highlight the benefits of using specific substrates and configurations that support these techniques effectively.Facility Design ConsiderationsThe conversation concludes with considerations for facility design, emphasizing the importance of substrate choice, plant density, and environmental control systems in maximizing cultivation efficiency and yield.ConclusionOverall, this episode of Cultivation Elevated provides a comprehensive overview of advanced cultivation practices for cannabis, emphasizing the critical role of substrate choice, irrigation strategies, and environmental control in achieving optimal crop outcomes. Michael and Anders’ insights cater to both new growers and experienced cultivators looking to enhance their understanding and practices in indoor cannabis cultivation.ABOUT CULTIVATION ELEVATED:If you are a grower or owner looking to optimize your existing or new cultivation facility or anyone looking to cultivate more in less space, then...
029 - Navigating Retrofitting Challenges For Multi-Tiered Growth
Jul 17 2024
029 - Navigating Retrofitting Challenges For Multi-Tiered Growth
📺 Subscribe and watch on our Youtube channelMichael and Andres discussed Retrofitting, transitioning from single-tier cultivation to multi-tiered cultivation.Retrofitting is prominent in maturing markets, driven by factors like energy codes (e.g., Title 24 in California) and rebate programs.Incentives such as rebates facilitate the transition to more efficient technologies like LED lighting.Most retrofit projects involve moving from single-tier HPS to multi-tier LED setups.Considerations during retrofitting include adjusting airflow, humidity, and cooling capacity to accommodate the increased canopy levels.How it's crucial to rethink mechanical system layout and size appropriately when retrofitting.The importance of environmental control outside of the cultivation rooms, such as in fertigation rooms, must be considered.Planning and investment are necessary for successful retrofitting, but the long-term benefits include increased production and efficiency.The process requires careful planning, investment, and adaptation to address structural, environmental, workflow, and efficiency challenges.Engaging with experts and leveraging innovative solutions can optimize facilities for vertical cultivation and maximize production potential.Anders and Michael per usual offer themselves as resources for those considering or undergoing retrofitting projects and encourage sharing experiences for mutual learning.ABOUT CULTIVATION ELEVATED:If you are a grower or owner looking to optimize your existing or new cultivation facility or anyone looking to cultivate more in less space, then this is the show for you. Each week, join Host Michael Williamson as he travels across the country, to explore the world of vertical farming and the future of cannabis and food production through his conversations with leading industry operators, growers and executives who are demonstrating success and resilience as growers and cultivators. Each episode provides stories and key insights that will inspire and show you first-hand, how each of these companies have overcome challenges, and found their own path to success. Brought to you by Pipp Horticulture.SUBSCRIBE & FOLLOW:Spotify: https://open.spotify.com/show/1bwsOgN...Apple: https://podcasts.apple.com/us/podcast...GET A FREE GROW CONSULTATION BELOW:https://pipphorticulture.com/contact/ABOUT PIPP HORTICULTURE:Pipp Horticulture is the leading...
028 - Maximizing Efficiency: Streamlining Cannabis Cultivation Through Multi-Tier Systems
Jul 3 2024
028 - Maximizing Efficiency: Streamlining Cannabis Cultivation Through Multi-Tier Systems
📺 Subscribe and watch on our Youtube channelThe discussion revolves around the optimization of labor and space efficiency in cannabis cultivation.Anders and Michael highlight the importance of streamlining labor processes and minimizing touch-points to increase productivity and reduce costs.They emphasize the significance of time-saving measures in labor-intensive tasks, as seconds can translate to significant savings in labor costs.The conversation delves into the transition to multi-tier cultivation systems and the challenges growers face, particularly regarding labor access to upper tiers.Solutions such as Elevate platform systems are discussed as game-changers in enabling efficient access to multiple tiers for cultivation tasks.The complexity of engineering and designing multi-tier cultivation rooms is addressed, reframing it as a matter of familiarity rather than inherent complexity.Anders and Michael stress the importance of growers stepping out of their comfort zones to embrace new cultivation methods, which ultimately leads to improved proficiency.They highlight the advantages of multi-tier cultivation in maximizing space efficiency and increasing yield potential.A specific example is provided where a grower plans to retrofit their single-level facility to multi-tier after experiencing the benefits.The discussion concludes with an emphasis on the role of top-line revenue in reducing costs and the commitment to providing growers with valuable information and tools for success.Overall, the podcast provides insights into the optimization of labor and space efficiency in cannabis cultivation through the adoption of multi-tier systems and innovative cultivation methods.ABOUT CULTIVATION ELEVATED:If you are a grower or owner looking to optimize your existing or new cultivation facility or anyone looking to cultivate more in less space, then this is the show for you. Each week, join Host Michael Williamson as he travels across the country, to explore the world of vertical farming and the future of cannabis and food production through his conversations with leading industry operators, growers and executives who are demonstrating success and resilience as growers and cultivators. Each episode provides stories and key insights that will inspire and show you first-hand, how each of these companies have overcome challenges, and found their own path to success. Brought to you by Pipp Horticulture.SUBSCRIBE & FOLLOW:Spotify: https://open.spotify.com/show/1bwsOgN...Apple: https://podcasts.apple.com/us/podcast...GET A FREE GROW CONSULTATION BELOW:
027 - Optimal Tier Spacing For Multi-Tier Cultivation
Jun 19 2024
027 - Optimal Tier Spacing For Multi-Tier Cultivation
📺 Subscribe and watch on our Youtube channelMichael and Anders cover topics such as tier heights in flower rooms, considerations for tier spacing, pros and cons of different heights, ideal tier spacing, and considerations for veg and mother rooms.Overall, they emphasize the importance of considering factors like lighting efficiency, airflow efficiency, ceiling height, plant stretch, environmental control, substrate type and volume, handling processes, and the use of inner canopy lighting when determining tier spacing in different cultivation environments. They suggest that a tier spacing of around 5.5 to 6 feet is often ideal for flower rooms, while tier spacing in veg rooms can vary depending on factors such as cultivation strategy and plant growth duration.Tier Spacing in Multi-Tier Cultivation:Multi-tier cultivation or vertical farming involves spacing between grow trays and the bottom of grow lights, known as tier heights or tier spacings.Different tiers correspond to different stages of plant growth, such as mother, veg, and flower rooms.Flower rooms typically have two levels with equidistant tier spacings.New cultivators often worry about plant stretch and request tall tier spacings to prevent plants from growing into lights.Tall tier spacings (over 6.5 ft) can lead to inefficiencies in lighting and airflow, requiring lights to run at higher percentages and airflow systems to work harder.Ceiling height is a critical factor when determining tier spacings; maximizing rack height may not be ideal due to constraints like mechanical installations and air circulation.Shorter tier spacings (around 4 to 4.5 ft) can improve lighting uniformity and penetration but require precise cultivation schedules to avoid plant stretch and light burn.The ideal tier spacing for flower rooms is around 5.5 to 6 ft, providing a balance between efficient lighting, airflow, and environmental control.Considerations for Tier Spacing in Flower Rooms:Ceiling height should accommodate the total height of racks and leave room for environmental buffer space above the racks.Tall tier spacings may lead to inefficient lighting and airflow, requiring higher energy consumption.Shorter tier spacings can improve light uniformity and penetration but require careful management of plant height and cultivation schedules.Inner canopy lighting can enhance light distribution and increase yields, especially in tall plant environments.Considerations for Tier Spacing in Veg Rooms:Veg rooms typically have shorter tier spacings (around 3 to 3.5 ft) to accommodate smaller plants and shorter growth cycles.Advanced cultivators may opt for longer veg cycles (10 to 14 days), requiring taller tier spacings (up to 14 ft) to accommodate plant growth.Longer veg cycles may lead to stalling moments and reduced vigor if not managed properly.Considerations include plant density, growth medium, and cultivation strategy when determining tier spacings in veg rooms.ABOUT CULTIVATION ELEVATED:If you are a grower or owner looking to optimize your existing or new cultivation facility or anyone looking to cultivate more in less space, then this is the show for you. Each week, join Host Michael Williamson as he travels across the country, to explore the world of vertical farming and the future of cannabis and food production through his conversations with leading industry operators, growers and executives who are demonstrating success and resilience as growers and cultivators. Each episode provides stories and key insights that will inspire and show you first-hand, how each of these companies have overcome...
026 - Elevating Standards: GMP, QA, and QC with Atiyyah Ferouz
Jun 5 2024
026 - Elevating Standards: GMP, QA, and QC with Atiyyah Ferouz
📺 Subscribe and watch on our Youtube channelIntroduction and BackgroundThis episode of Cultivation Elevated discusses vertical farming and the future of cannabis and food production.Guest Atiyyah Ferouz is introduced as a consultant, educator, plant scientist, and CEO/co-founder of AgCann Consultancy and the International Cannabis Quality Standards Association (ICQSA) - she joins Anders and Michael this week. Atiyyah Ferouzs’ Career and WorkAtiyyah started in the cannabis industry in 2018 with a background in genetic engineering and plant biotechnology.She managed a large cannabis greenhouse and launched her consultancy in 2020, specializing in emerging markets.Atiyyah helps clients worldwide with operations, commercialization, and quality assurance, focusing on compliance with standards like GACP and GMP.GACP and GMP StandardsGACP (Good Agricultural and Collection Practices) covers the cultivation side, while GMP (Good Manufacturing Practices) covers post-harvest processes.Different countries have varying interpretations of these standards.GMP emphasizes documentation, flexibility, and continuous improvement, making it adaptable to various industries, including cannabis.Quality Assurance and Quality ControlQA (Quality Assurance) involves process documentation, staff training, and adherence checks.QC (Quality Control) focuses on testing and ensuring the quality of the final product.Both QA and QC are essential for compliance and producing high-quality products.Challenges and Insights in Cannabis RegulationAtiyyah emphasizes the need for tailored regulations for cannabis, as it doesn't fit neatly into traditional agricultural, pharmaceutical, or natural health product categories.She advocates for a quota-based system similar to dairy production to manage supply and demand.There are misconceptions about best practices and the flexibility allowed by GMP.Global Collaboration and Industry StandardsAtiyyah discusses the importance of global standards for legitimizing the cannabis industry.The ICQSA aims to develop consistent international standards to facilitate trade and ensure quality.Global collaboration can help stabilize markets, improve price points, and promote genetic diversity.Remediation and Quality in Cannabis ProductionRemediation techniques, though sometimes viewed negatively, are necessary for meeting stringent microbial standards.Techniques like irradiation and cold plasma are used to ensure product safety without compromising quality.Atiyyah believes that dried flower should not be considered a pharmaceutical product due to its variability and the challenges in maintaining consistency.ConclusionThe podcast concludes with a discussion on the future of the cannabis industry and the importance of ongoing learning and adaptation.Atiyyah highlights the value of international standards and the need for the industry to self-regulate to ensure quality and legitimacy.This episode of Cultivation Elevated provides valuable insights into the complexities of cannabis regulation, the importance of quality assurance, and the benefits of global collaboration in the industry.ABOUT CULTIVATION ELEVATED:If you are a grower or owner looking to optimize your existing or new cultivation facility or anyone looking to cultivate more in less space, then this
025 - Pipp Horticulture Presents Mastering Veg Timing & Plant Stretch
May 22 2024
025 - Pipp Horticulture Presents Mastering Veg Timing & Plant Stretch
📺 Subscribe and watch on our Youtube channelVeg Timing Importance: Timing veg growth is crucial for determining plant height and structure before transitioning to the flowering phase. It directly impacts yield and performance in the grow.Vegetative Phase Overview: The vegetative phase involves keeping plants under an 18-hour photo period, allowing them to grow shoots and roots to establish a robust structure for flowering.Veg Length Determination: The length of veg directly influences plant height in the flowering phase, particularly significant in vertical farming and multi-tier growing setups.Optimal Veg Duration: While a 10 to 14-day veg is ideal for advanced cultivators with optimal environments, some factors like genetics and environmental conditions may extend veg time.Managing Stretch: Stretch refers to rapid plant growth during the early flowering phase triggered by a 12-hour photo period. Proper veg timing helps anticipate and manage this stretch to avoid issues like plants growing into lights or obstructing airflow.Techniques to Control Stretch: Environmental cues, such as day-to-night temperature differentials, and irrigation strategies can help mitigate stretch. Additionally, plant training techniques like topping or super cropping can be employed.Variability in Cultivar Behavior: Some cultivars exhibit slow veg growth but finish flowering rapidly. Understanding each cultivar's growth patterns is essential for effective cultivation planning.No Veg Strategy: An emerging trend in some regions involves skipping the traditional veg phase and directly transitioning rooted clones into flowering, particularly in high-density planting setups.Closing Thoughts: Successful cannabis cultivation requires understanding and adapting to various factors like genetics, environment, and cultivation techniques. Cultivators are encouraged to experiment, gather data, and tailor their approach to their specific growing conditions.This conversation provides valuable insights for cannabis cultivators, emphasizing the importance of strategic planning and adaptability in optimizing plant growth and yield.ABOUT CULTIVATION ELEVATED:If you are a grower or owner looking to optimize your existing or new cultivation facility or anyone looking to cultivate more in less space, then this is the show for you. Each week, join Host Michael Williamson as he travels across the country, to explore the world of vertical farming and the future of cannabis and food production through his conversations with leading industry operators, growers and executives who are demonstrating success and resilience as growers and cultivators. Each episode provides stories and key insights that will inspire and show you first-hand, how each of these companies have overcome challenges, and found their own path to success. Brought to you by Pipp Horticulture.SUBSCRIBE & FOLLOW:Spotify: https://open.spotify.com/show/1bwsOgN...Apple:
024 - Pipp Horticulture Presents Insights into Europe's Cannabis Landscape
May 8 2024
024 - Pipp Horticulture Presents Insights into Europe's Cannabis Landscape
📺 Subscribe & Watch on YouTubeEuropean Cannabis Market Variances: The European cannabis market varies significantly depending on the country. Spain still has a significant black market presence, while countries like Switzerland, Holland, Germany, and Malta are more interested in multi-tier cultivation due to advancements in legalization and commercial construction.Legalization in Germany: Germany recently decriminalized possession and consumption of cannabis, allowing citizens to possess up to 25 grams and grow up to three plants at home. They also introduced a website to indicate areas where public consumption is permitted.Enforcement and Penalties: There are discussions about penalties for public consumption in restricted zones and the need for responsible consumption etiquette.Germany's Influence: Germany's approach to legalization is seen as influential for other European countries due to its significant population and international standing, potentially setting a precedent for other nations to follow.Pilot Programs: Several European countries, including Switzerland and the Netherlands, have implemented pilot programs to explore regulated cannabis cultivation and distribution.Lessons from US Legalization: The conversation draws parallels between the US and European approaches to legalization, highlighting differences in regulatory frameworks and the challenges of navigating state-by-state regulations.Regulatory Challenges: The discussion touches on the difficulties of regulatory compliance in the cannabis industry, including tracking systems like Metric and the debate between regulating by plant count versus canopy square footage.Potential Future Podcast Topics: Anders and Michael express interest in discussing nuanced differences in cannabis regulations across different US states and potentially exploring topics like cultivation strategies and regulatory efficiency in future podcasts.ABOUT CULTIVATION ELEVATED:If you are a grower or owner looking to optimize your existing or new cultivation facility or anyone looking to cultivate more in less space, then this is the show for you. Each week, join Host Michael Williamson as he travels across the country, to explore the world of vertical farming and the future of cannabis and food production through his conversations with leading industry operators, growers and executives who are demonstrating success and resilience as growers and cultivators. Each episode provides stories and key insights that will inspire and show you first-hand, how each of these companies have overcome challenges, and found their own path to success. Brought to you by Pipp Horticulture.SUBSCRIBE & FOLLOW:Spotify: https://open.spotify.com/show/1bwsOgN...Apple:
023 - Pipp Horticulture Presents Insights from Spannabis and Beyond
Apr 24 2024
023 - Pipp Horticulture Presents Insights from Spannabis and Beyond
📺 Subscribe & Watch on YouTubeSpannabis Experience: Anders shared his personal experience at Spannabis, highlighting the vibrant social club scene in Barcelona and the excitement around cannabis culture and legalization. They particularly enjoyed the hash scene, with notable mention of Piatella hash and its unique curing process.International Travel and Awareness of Pipp Horticulture: Anders discussed his surprise at the international recognition of Pipp, indicating that many attendees were familiar with the brand. They also mentioned their upcoming presence at events in Europe, inviting cultivators to engage with them.Concerns about Pathogen Spread Through Seeds: There was a discussion about the spread of pathogens and viruses through seeds, emphasizing the importance of responsible breeding practices and testing to prevent the transmission of diseases.Quality of Exhibits at Spannabis: The conversation touched on the impressive quality of exhibits at Spannabis, noting the elaborate and stylish booths, which reflected the sophistication of the European cannabis industry.Comparison with Other Cannabis Events: Anders and Michael compared Spannabis to other cannabis events like MJ Biz Con and Canna Fest, highlighting differences in atmosphere, attendee engagement, and the quality of conversations with growers.Upcoming Events and Engaging with Pipp Horticulture: Michael and Anders discussed their plans to attend upcoming events in Europe and encouraged listeners to engage with them at these events, promising informative discussions about cannabis cultivation.ABOUT CULTIVATION ELEVATED:If you are a grower or owner looking to optimize your existing or new cultivation facility or anyone looking to cultivate more in less space, then this is the show for you. Each week, join Host Michael Williamson as he travels across the country, to explore the world of vertical farming and the future of cannabis and food production through his conversations with leading industry operators, growers and executives who are demonstrating success and resilience as growers and cultivators. Each episode provides stories and key insights that will inspire and show you first-hand, how each of these companies have overcome challenges, and found their own path to success. Brought to you by Pipp Horticulture.SUBSCRIBE & FOLLOW:Spotify: https://open.spotify.com/show/1bwsOgN...Apple: https://podcasts.apple.com/us/podcast...GET A FREE GROW CONSULTATION BELOW:
022 GrowMotion - Dialing in a 3-Tier Flower in Switzerland
Jan 17 2024
022 GrowMotion - Dialing in a 3-Tier Flower in Switzerland
📺 Subscribe & Watch on YouTubeIn this insightful episode of "Cultivation Elevated," host Michael Williamson sits down with Sia of Grow Motion, to delve into the intricate world of the European cannabis industry. They navigate the complexities of establishing a thriving cannabis enterprise in Switzerland, from crafting a unique brand that resonates with a dedicated community to employing innovative agricultural technologies like the Elevate Platform system.Sia shares his entrepreneurial journey and the strategic moves that set Grow Motion apart in a competitive market, including exclusive genetics and German partnerships. This conversation not only highlights the challenges of scaling a business and maintaining a strong team spirit but also speculates on the evolving role of Switzerland in the European cannabis landscape and the future of THC legislation. Listeners are invited to join Michael and Sia for an episode that promises to enrich their understanding of the cannabis industry and the meticulous efforts behind Grow Motion's success.Key Takeaways(04:37 Building a Facility in Switzerland(16:10) CBD and THC Usage Comparison in Europe(24:19) Cannabis Industry Challenges(29:00) The Decision to Build Three Tiers(34:58) Creating a Safety-Focused Elevate Platform System(39:48 ) GrowMotion's Unique Program Details(45:57) Switzerland's Cannabis History(49:38) GrowMotion GoalsMemorable Quotes "If I start a project, I will never stop anytime. I will finish it. It's important to build a community, to give them the best quality. You cannot build a brand that reaches the top level and then is forgotten after two or three months." - Sia"We have to be different if we want to play the game for the long term. You can't compete on quality alone; it's about creating a unique product that resonates with the community and stands the test of time." - Sia"In the world of cannabis cultivation, it's about more than just the plant. It's about the people, the passion, and the dedication to create something exceptional. That's what truly makes a difference in this industry." - Michael Williamson"Connect with GrowMotionWebsite: https://growmotion.com/Facebook: https://growmotion.com/facebookInstagram: https://growmotion.com/facebookTwitter: https://growmotion.com/twitterDiscord: https://growmotion.com/discordYouTube: https://growmotion.com/youtubeTikTok: https://growmotion.com/tiktokConnect With PippPipp Horticulture Website - https://pipphorticulture.com/Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbAPipp Horticulture - Facebook - https://www.facebook.com/pipphorticulturePipp Horticulture Instagram -
021 StackHouse - Grower Built From the Bottom Up
Dec 19 2023
021 StackHouse - Grower Built From the Bottom Up
📺 Subscribe & Watch on YouTubeIn this episode we meet the StackHouse team and unpack the essence of creating a solid cannabis cultivation team. Quality, quantity, consistency, and efficiency are the pillars of success we focus on, and how they are profoundly influenced by company culture and employee satisfaction. Discover the importance of transparency, equipment maintenance, and the balance between labor costs and product excellence. Our discussion also sheds light on the potential pitfalls of relying too heavily on machinery, emphasizing the need for skilled technicians and the delicate act of maintaining a positive work environment.Our conversation turns to the art and science behind phenotype genetics, racking, and moisture management in cannabis cultivation. We take a closer look at nursery layouts, the strategic placement of mother plants and clones, and the decision-making process behind pot sizes for optimal flowering. Hear about the challenges of managing moisture content in buds, especially in Nevada's arid climate, and how this impacts both testing results and customer satisfaction. We also highlight the strong culture of empowerment and education at StackHouse, demonstrating how a unified team approach can lead to commercial success and quality production. Don't miss this engaging episode from the heart of Las Vegas, where innovation meets tradition in the quest for cultivating excellence.Key Takeaways(00:02) Vertical Farming for Cannabis and Food(15:08) Creating a Successful Cannabis Cultivation Team(21:19) Phenotype Genetics, Racking, and Moisture Management(34:06) Stackhouse(38:19) Challenges and Innovation in Cultivation Facilities(48:09) Team Culture in Cannabis Cultivation(59:45) Indoor Cannabis Cultivation(01:08:27) The Importance of Quality Cannabis ProductionMemorable Quotes "I'm not addicted to cannabis. I'm addicted to growing cannabis. That's what's addictive. The side effect is just the good sweet herb, but the growing it, that's super addictive because it's just, it never stops, it's something new every day.""We need to, as a team, have the way we do things. It happens to be very much influenced by my way, but it's not my way. I'm very open to adjusting things that make sense, but there needs to be a way or the way we do things.""To do it at scale and to keep a team involved and keep success and pass rates of testing, that becomes more tricky consistently."Connect With PippPipp Horticulture Website - https://pipphorticulture.com/Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbAPipp Horticulture - Facebook - https://www.facebook.com/pipphorticulturePipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/Pipp Horticulture LinkedIn - https://www.linkedin.com/company/18333737/Pipp Horticulture Pinterest - https://www.pinterest.com/pipphorticulture/🎙️Podcast Production by FullCastThis podcast uses the
020 Fog City Farms - Roots in the Past, Flowers of the Future Pt. 2
Nov 28 2023
020 Fog City Farms - Roots in the Past, Flowers of the Future Pt. 2
📺 Subscribe & Watch on YouTubeEver wondered how a second-generation farmer navigates the foggy world of California's cannabis industry? Join us as we traverse through the world of cannabis cultivation. Our guest, a seasoned grower with roots deep in the industry, shares his unique experiences and insights. Together, we unfurl the cultural influences that shape the success of cannabis operations and the unique challenges and opportunities that coastal California farming presents.We share our own personal journey in cannabis cultivation, touching on genetics, managing light intensity, and the undeniable benefits of having a genetic library. We even discuss our unique cultivation process involving the use of greenhouses for vegging. We underscore the importance of brand-building; after all, consistency and loyalty are achieved through smaller batch production. Learn about our relentless pursuit of improvement in flower quality and the vital role that quality control and sorting processes play. So why wait? Tune in and let's grow together.Key Takeaways(05:26) California's Cannabis Consumption and Business Models(10:32) Unrealistic Expectations in California Market(16:36) Family-Owned Farming and Distribution(21:03) Creating a Regionally-Based Brand(24:57) Genetic Considerations in Cannabis Cultivation(32:48) Importance of Airflow in Vertical FarmingMemorable Quotes "This is a plant that I'm super passionate about.""Don't you understand that some of the best genetics in the game are going to be testing sub 25%? And that there's also this whole other thing called the entourage effect involved here. That definitely has an effect on this cerebral experience with consuming the product.""We're more on like the regional wine or like a Sierra Nevada beer space rather than a Budweiser, still a gigantic brand and they've done very well, staying true to themselves."Connect with Fog City FarmsFog City Farms: https://www.fogcityfarms.org/Facebook: https://www.facebook.com/fogcityfarms/Instagram: https://www.instagram.com/fogcityfarms/YouTube: https://www.youtube.com/channel/UCTS3ZY5O1_57TXH1gonPwWwTwitter: https://twitter.com/fogcityfarms1Connect With PippPipp Horticulture Website - https://pipphorticulture.com/Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbAPipp Horticulture - Facebook - https://www.facebook.com/pipphorticulturePipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/Pipp Horticulture LinkedIn - https://www.linkedin.com/company/18333737/Pipp Horticulture Pinterest -
019 Beard Bros. - Top Shelf Source of Cannabis News
Nov 8 2023
019 Beard Bros. - Top Shelf Source of Cannabis News
📺 Subscribe & Watch on YouTubeJoin us on a captivating journey as we share an insightful conversation with the Beard Bros and Anders Peterson of Pip Horticulture, taking you through their remarkable transformation from East Coast cultivators to a beacon of cannabis news in California. Can you imagine the struggle of becoming a trusted source of news amidst a sea of clickbait and noise? We tackle this challenge head-on, candidly sharing our experiences and the unique trials we navigated to solidify our platform in the market.This episode takes a deep dive into the evolution of cannabis culture on the East Coast, spotlighting the influential role of California and how Hollywood and social media have accelerated its adoption. As we navigate through this discussion, we also tackle the transient aspect of Prop 64 and its potential impact. And if that's not enough, hold tight as we compare and contrast the unpredictability between the cultivation and media sectors of the cannabis industry—two domains that demand constant vigilance with local, state, national, and international news.As we round off our discussion, we don't shy away from the complexities of social equity in cannabis, the distinct challenges of transitioning from a legacy cultivator to a legitimate business, and the intricate realities of the cannabis industry in various states. We also share the lessons learned from Canada's cannabis industry and the three Ps of success while emphasizing the importance of a sound facility and a strong brand. So, sit back and get ready to expand your understanding of the cannabis industry with the Beard Bros and Anders Peterson. Trust us, you wouldn't want to miss it!Key Takeaways(04:44) The Rise of Cannabis Industry Reporting(09:54) Building Culture in Emerging States(17:31) Passion in Cannabis Production(32:42) California's Cannabis Industry and Investor Greed(37:08) Limiting Licenses and Balancing Marijuana Supply(44:09) Mismanagement in Canada's Cannabis Industry(47:56) Canada's Impact on the Cannabis IndustryMemorable Quotes "We will pivot, we will survive, we've been hunted down, we had to hide, we had to do all of our own work and we're still here.""You have two ways to build value right now in the cannabis industry. You either build an asset, a really good facility that you can prove with data that it can reproducibly hit quality and quantity every run, or you build the brand and that's the value.""Cannabis is not just a plant, it's a culture. It's a movement. It's about wellness, creativity, and freedom. And as an industry, we have to honor that in everything we do."Connect with Beard Bros.Website: https://beardbrospharms.com/Facebook: https://www.facebook.com/BeardBrosPharms/Instagram: https://www.instagram.com/beardbrospharms/LinkedIn: https://www.linkedin.com/company/26564274/Connect With PippPipp Horticulture Website - https://pipphorticulture.com/Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbAPipp Horticulture - Facebook -
018 Oakfruitland - Thriving & Expanding in the California Cannabis Market
Oct 17 2023
018 Oakfruitland - Thriving & Expanding in the California Cannabis Market
📺 Subscribe & Watch on YouTubeEver wondered how a vertical cannabis farm operates? Or how to scale from a 20,000 square foot space to a whopping 50,000 square foot multi-tier setup? Take a trip with us to Oakland, California as we explore Oakfruitland, a pioneering cannabis farm co-founded by our guest, Linzi. This episode will open your eyes to the challenges encountered in the building process, the transition to vertical growing, and the secret behind their reputation for unsurpassed canopy management and exquisite quality products.As Linzi unveils the core business strategies of Oakfruitland, we dig into how lean operations and managing production costs have been instrumental in their success. We'll discuss their plans for expansion, the potential move into the Southern California market, and their mission to make their products available in over 120 dispensaries. Together, we'll explore what the future holds for vertical farming in the cannabis and broader food production industry.Key Takeaways00:0 - Vertical Farming Journey in Cannabis15:43 - Maximizing Profit and Quality in Cannabis21:01 - Future Plans and Success FactorsMemorable Quotes"We're always looking for new strategies, new techniques to grow better. It's not traditional anymore, and we have all the resources to help from the vendors, and we should do better every year.""My passion is looking at the numbers, looking at how the operations are growing. It's not about the dollar side, it's all about being in this age, mid 30s, to achieve something that you've always been looking for. And then we have this opportunity in this new industry, we should always cherish that.""I believe in customer service. I feel like if the person can communicate well and be able to deliver what the customer is asking for 100%, that I will enjoy the experience."Connect with LinziWebsite: https://www.oakfruitland.com/Instagram: https://www.instagram.com/oakfruitlandofficial/YouTube: https://www.youtube.com/channel/UCm7dd79krYdJSOLy1JMbiQAConnect With PippPipp Horticulture Website - https://pipphorticulture.com/Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbAPipp Horticulture - Facebook - https://www.facebook.com/pipphorticulturePipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/Pipp Horticulture LinkedIn - https://www.linkedin.com/company/18333737/Pipp Horticulture Pinterest - https://www.pinterest.com/pipphorticulture/This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
017 Fluence - Helping the World Grow Smarter with Corrine Wilder
Sep 27 2023
017 Fluence - Helping the World Grow Smarter with Corrine Wilder
📺 Subscribe & Watch on YouTubeEver wondered how the world of vertical farming is being revolutionized by LED lighting? Host Michael Williamson is joined by Corinne Wilder, the VP of Global Commercial Operations at Fluence. Corinne reveals the science-driven approach behind Fluence, a global LED horticultural lighting company. She shares her personal journey from a child growing up in a state park to a marine biology and ecology graduate and her transition to working in the commercial lighting industry. Corinne has a unique perspective on the industry, having experienced firsthand the transition from a corporate giant like Panasonic to a startup atmosphere at Fluence. She sheds light on how LED technology has disrupted the vertical farming world, leading to the introduction of the all-white light at trade shows. Corinne also gives us an insider view on the challenges of understanding the title 24 code in California and its role in energy savings and rebates. You’ll gain a fresh perspective on the advantages of a broader spectrum of light for detecting pests and pathogens.We discuss Corinne's leadership journey and her insights into women in leadership roles. She imparts valuable advice on finding your passion, advocating for yourself, and fighting against boundaries. We also delve into the fascinating world of oyster cultivation with our second guest, Rowan Jacobson, the author of numerous books on oysters. Get ready to discover the intricacies of oyster cultivation, the importance of native oysters to the American coast, and the intriguing possibility of creating an indoor aquarium environment for growing oysters. As we wrap up, we refocus on Fluence and the valuable resources they offer for those keen to delve deeper into this fascinating world.Key Takeaways0:00 - Vertical Farming With LED Lighting8:58 - LED Technology Industry Career Transition20:34 - Commercial Operations and Female Leadership31:14 - Oyster Cultivation and Fluence ScienceMemorable Quotes"The LED technology disrupted and catalyzed the vertical farming space and the introduction of the all white light at the trade shows flipped the script.""We're a global LED horticultural lighting company. So basically, first and foremost, we produce, manufacture, design and ship out LED fixtures for horticulture.""It's not just LED lighting, because that's not just what customers need. It's talking about what is the whole environment that you're trying to create for with the customer, but really for the plant, right, our customer has always been the plant."Connect with CorrineCorinne on LinkedIn - https://www.linkedin.com/in/corinne-wilder-8a34bb19/Fluence website - https://fluence.science/Fluence on Facebook - https://www.facebook.com/FluenceLEDFluence on Twitter - https://twitter.com/Fluence_LEDFluence on Instagram - https://www.instagram.com/fluence_led/Fluence on LinkedIn - https://www.linkedin.com/company/fluence-led/Fluence on YouTube -
016 Urban Gro - Future Proofing and Integrated Design with Mitch Galton
Sep 13 2023
016 Urban Gro - Future Proofing and Integrated Design with Mitch Galton
📺 Subscribe & Watch on YouTubeAre you ready to unlock the secrets of the cannabis industry? Join us in an enlightening discussion with Mitch Galton, Director of Business Development at Urban Gro, as he pulls back the curtain on the highs and lows of navigating the burgeoning field. From conquering the market with speed to circumventing the industry's notorious delays, Mitch shares how Urban Gro's turnkey model is paving the way for success. Plus, he takes us on a trip down memory lane with his fascinating transition into the world of cannabis.Scaling a 15-person startup to a 200-strong team is no mean feat - Mitch has seen it all. His journey in the horticulture and cannabis sector is filled with defining moments that shaped his career. He takes us from Texas to Canada, discussing the unique challenges that tagged along. With the stringent cultivation policies and retail restrictions in Canada, there's a lot to unpack. Stay tuned as we delve into the complexities of retrofitting cannabis facilities and how Urban Gro is facilitating smooth transitions for its clients.Ever wondered how LED lighting and genetic selection play crucial roles in cannabis cultivation? Mitch's in-depth insights into these areas will leave you intrigued. He shines a light on the advantages of LED lighting for cultivation, the importance of genetic selection, and the challenges Canadian cultivators face. The conversation isn't only packed with practical insights but also brings to the forefront some thought-provoking questions about the future of the cannabis industry. So, is the industry ready to strike the perfect balance and future-proof cannabis facilities? Join us to find out!Key Takeaways0:00 - Urban Gro's Solutions and Challenges06:45 - Startup Journey and Growth in Texas10:36 - Canadian Cannabis Market Challenges and Issues14:45 - Considerations for Retrofitting Cannabis Facilities26:03 - LED Lighting for Cannabis Cultivation36:41 - Genetic Selection and Brand Viability45:09 - Challenges and Considerations in Genetic Selection49:16 - Future-Proofing Cannabis FacilitiesMemorable Quotes"What we're seeing a lot more of is groups that are already managing canopy. You know they have a facility that they either built you know, maybe even only three, four, five years ago that's kind of outdated or they made an acquisition, probably paid too much in a lot of cases, and now they're trying to kind of go back and make it profitable." - Mitch Galton"Understanding how your system fits in with the rest of the equipment is really what matters, because you can have the best light, you can have the best rack, but if the grower doesn't have the system or the understanding of how that affects the rest of their system to really utilize it, they're always going to blame the equipment and they're not going to get the results." - Mitch Galton"Speed to market, but it's once your operational speed to continue staying in market and in production is huge. If your HVAC goes out and you have a room sitting there for two weeks, it doesn't matter if it's the installer's fault, it doesn't matter if it's the manufacturer's fault. You just need to get HVAC up and running and being able to just make one phone call and, you know, be able to for the grower, move on with your day to day and just be sure that it's getting addressed, is huge." - Mitch Galton"Connect with Urban GroWebsite: https://www.urban-gro.com/Facebook: