Perdue Farms: Jim Perdue

Wisdom From The Top with Guy Raz

Nov 23 2022 • 41 mins

Jim Perdue wasn't that interested in becoming a third-generation head of the family meat processing business. Still, he became CEO in 1991 and his leadership turned out to be pivotal for building Perdue Farms into a nationwide brand. How Perdue navigated changing consumer habits and corporate management styles to turn a regional poultry producer into a 7 billion dollar company.