Big Volume Sellers Lean On Brand Protection

Owning The Buy Box

Oct 24 2022 • 35 mins

Getting a grip on who is selling your products on Amazon is vital to your business success

Big volume sellers tend to overlook the unintended consequences of bad sellers on Amazon and the impact it has on their brand. Leading them to lean on law firms and expensive (highly manual) brand protection service providers for help.

Our guest today, Will Haire, is an expert in Amazon growth and the CEO and Founder at Bellavix, a unique white-glove Amazon Agency, joins us to discuss how big volume sellers use brand protection to attack bad sellers on Amazon and protect their buy box.

Join us as we discuss:

  • Having tough conversations with the brand about how bad sellers are hurting sales
  • How unauthorized sellers impact everything, from advertising, to pricing, to content control
  • Ways to start early, once unauthorized sellers take hold its very hard to get rid of them